What is seo for, just to search engines can search our keywords? Or is it to make us look mainstream? Absolutely not!!
The first major logic: for what, what is the Polaris indicator?
Drainage – conversion – cash
Do SEO must be in order to drainage, SEO just belongs to the drainage or a part of the customer, through drainage, increase the user viscosity, and as far as possible into their own users. When the user role repeatedly check, or after several times of searching, all feel that the content quality of this site is good, it will be converted to our potential users.
From this link, our goal should be to collect data that is a direct and valuable result of doing SEO. These should come online with SEO and grab data.
| A data item | Source (Keyword) | Weeks data | Month data |
|---|---|---|---|
| Single page PV, UV (UV in ua dimension) | |||
| Site PV and UV (UV in ua dimension) | |||
| Convert data (click download APP) | |||
| Download the APP and choose the paid service |
The second logic: content drainage must be their OWN SEO website do very well
Seo belongs to the content of the search engine optimization, then the problem comes, for the content of the search engine optimization must do a site and then go to the effort to optimize the site is very good? Of course not, especially now is the era of traffic, who still rely on Baidu a text to take traffic, and how many manufacturers are still using the original Baidu or Google valuation way to invest in advertising, compared to, directly in the mainstream social platform, maintain an official account or in some authority or traffic main contribute, traffic to faster.
Of course, the above discussion deviates from the theme, just remind, there are many angles to do drainage, optimize their own website is one of the ways, not the only, not the most effective kind, it is more to provide a carrier, let your content have more thickness, there are more catalyst. We often say that a picture is worth a thousand words, but we ultimately have no way to search a picture, and ultimately rely on text to search the key content, and the article as the carrier of most words, naturally very important.
There are several ways to optimize content diversion:
The third logic: SEO is better to what degree is it
Seo this thing do not have to do perfect, we go to see SEO actual password, or other early attention to SEO, their site does do very well, but the workload is not a day, we take a few big indicators, to judge whether our products are likely to do very heavy very standard SEO products.
Today, the details we need to build a site are out of place with the standard sites of earlier times:
- The page structure is complex and many layers of nested or component library components are used to achieve the UI effect
- The product interaction itself is more demanding than just a content site, such as photo album controls, grading controls, breadcrumbs, diary cards, background adaptive videos, download modal boxes, etc
- The front end of the early technology stack use unseparated technology, technology cost is very high, suitable for familiar with the old technology, and the back-end data aggregation good situation, and the back-end to the front-end point don’t understand, data aggregation part almost to zero, the web development part of most people are blind, not operation, including the complicated rules of the url.
- The standard site requires that all the addresses of the entire application belong to their own maintenance, and if we currently do in the old project, many addresses will actually have an impact on the original business, this part can not be fully enumerated and replaced.
What we can do is:
- Site structure, provides available URL rules, page KTD Settings
- Crawler based files added to the page template
- Reduce nested structures when styles allow
- Meet seo basic standards, add links, add content, eliminate invalid code
- Aggregate code, reduce in-page code, aggregate multiple files
- Basic performance tuning
- .