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In the wake of the data breach crisis, Facebook is hiring thousands of new employees to oversee a new verification system that will first take effect for advertisers in the United States and in other countries in the coming months. In the meantime, Reddit has always wanted to make its community more legitimate and healthier, but it’s been a struggle.
Reddit is one of the most popular news social networks in the world, where users (also known as Redditors) can browse and submit their own original posts or respond to user submissions. The site has discussion areas where users can discuss submissions and vote for or against others’ comments.
As one of the largest content communities in the world, it is difficult for Reddit to maintain free speech while simultaneously reducing online violence and curbing the spread of fake news.
For those who use Reddit, it is a matter of pride that it is one of the last Internet giants to resist homogeneity (lack of product placement). Reddit is made up of more than a million individual sections, each dedicated to a specific type of content, such as: news, politics, pot lover, pot enthusiast, Milly Interesting, and more. “For a while, we called ourselves the front page of the Internet,” Reddit CEO Steve Hoffman said. “Now, I prefer to say we’re a place for open and honest conversation. ‘Open and honest’ means authentic, but it also means chaos.”
Huffman recently discovered that Reddit is making a mistake — that most social media companies go to great lengths to hide facts. Huffman apologized, saying, “I hope Reddit can be forgiven,” and his apology hinted at a series of problems at Reddit. Is there room for open dialogue, for example, while discouraging pranks, harassment and threats of violence? Where is the line between good and bad content? If technology allows us to reveal our inner voices, what should we think of first? Health? Or real?
If you find an offending photo on Reddit without your consent, you can report it and ask the community to take it down. It may seem like a perfectly normal move, but some community owners see it as the head of an inevitable parade of terror.
People on Reddit who don’t support Trump often plead with Reddit to ban The_Donald, a spontaneous community of Trump voters. Because Reddit has a rule that prohibits content that “encourages or incites violence,” its existence violates that rule. “We’ve been watching this community for a while, and I have to say it would be nice to be able to ban it, but it’s not at the point where it’s banned,” Hoffman said. “
“Encouraging or inciting violence” is a narrow standard, which Hoffman and his team expanded to include: do not post content that encourages, rewards, incites, or calls for violence or physical harm to an individual or group of people; And it forces companies to create a list of exceptions (educational, newsworthy, arts, satire, documentaries, etc.).
The way we started to understand the Internet was metaphorically, the “network” was likened to a highway. So what is all this social media? Last year, the Supreme Court heard a case on the constitutionality of banning sex offenders from using social media. To answer that, the justices had to ask another question: What is social media? During 60 minutes of oral arguments, Facebook was compared to parks, playgrounds, airport terminals, polling stations and town squares.
It may be most helpful to contrast social networks with parties, where the host and his friends start small events together and then lots of strangers join in. Pinterest, for example, is a simple photo-sharing site founded by three men that caters to women looking for an elegant lifestyle. Gradually they became a community and even a company. But does sharing this content really give it freedom?
Not long ago, liberalism about pornography was ubiquitous in Silicon Valley. Twitter executives call their company a “free speech organization.” Facebook’s grand mission: “Facebook empowers people to share and makes the world more open and connected.” The great mission of these Internet companies is well remembered, but few dispute that the assumption that “empowering people” inevitably leads to social progress. “In the 21st century, information is power,” Obama said in a 2011 speech on Middle East policy.
In 2012, Facebook tweaked the feeds of its nearly 700,000 users without their permission to show that one set of posts contained more “positive emotional content” and another had more “negative emotional content.” Two years later, Facebook decrypted the experiment and published the results. Users were outraged, and for Facebook to either stop the secret experiment or deny it. But the results of the experiment made business sense: people who received positive content were happier, and vice versa. The study’s authors call it “mass emotional contagion.” Since then, social media has grown in size and influence, and the tools used by advertisers, spies, politicians and propagandists have become clearer. During the 2016 election, a small number of terrorists influenced the faith of many Americans through social media, and thus the vote.
Over time, social networks have become institutions, with more than 2 billion people now using Facebook. In other words, the company has achieved its mission to make the world more connected. But it means that American voters can compete with white supremacists, militias and fake news merchants to buy more of the tiny, targeted ads they use to get out the vote for their president.
Shortly after the election, Parscale, the Trump campaign’s top data strategist, told Wired that “Facebook and Twitter are the reason we won this thing. Reddit was also an important part of Trump’s campaign strategy. “Redditors in Reddit’s The_Donald community provide a sizable constituency and help with our campaign,” Parscale wrote on Reddit.
The_Donald accounts for less than one percent of Reddit traffic, but it accounts for more than one percent of Reddit-wide conversations. Traditional journalists and editors can resist bait, but that’s not available on user-generated content platforms. Social media managers claim that content recommendations transcend subjectivity because they are all done by machines, giving us not what we want for ourselves, nor what is good for us, but what we actually care about. Facebook’s Mark Zuckerberg also weighed in, saying: “We will continue to work to ensure free and fair elections around the world and that our community is a platform for ideological democracy.”
But Zuckerberg told The Times: “Communities are influencing politics in unexpected ways because people are channelling their political energy through social media like never before.” As Facebook prepares to crack down on content, Facebook special Counsel Robert Mueller has filed charges against a number of Russian individuals and companies, including the Kremlin-linked Internet Research Agency. According to a recent report by The Daily Beast, the Internet research agency provided False information to Reddit during the US election in an attempt to influence the election through social media. Reddit subsequently found and removed hundreds of accounts linked to Russian propaganda. “I believe the biggest risk we face is that we ourselves are losing our ability to discern reality,” Hoffman wrote on his personal blog.
As a journalist, I understand why other companies don’t want me to see such things, and I never want to see the lofty slogan “open and connected” about social media companies again. We can tell ourselves that these social media are not mindless robots, although they may have been purged of all biased and emotionally toxic content.
Reddit and Facebook have both been involved in the US election to some extent, but the recent data abuse scandal on Facebook may simply have erupted because Facebook is bigger than Reddit.
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