Color matching is a big headache for many people. Especially design new appointee, had not accepted systematic colour training, cannot follow from beginning to end in match color respect play. Every time you finish your design, you may not be satisfied with the color scheme, feel uncomfortable, and don’t know what to do. You may also have a collection of color cards that are not used the way you think they are.
Therefore, after we have mastered the relevant theories of color, we should apply different color matching rules according to the corresponding scenes, so as to achieve better design.
In this article, I will make you understand the following questions through three major points
1. How to combine color theory with correct color matching?
2, versatile color matching skills, how to quickly map?
How to use color matching techniques, and how to correctly “copy” colors from other people’s work?
First, the basic knowledge of color
Before understanding the color matching skills, we should first learn some knowledge about color, master the theory, you can “with the same, should change”, in the practice of actual color matching, slowly summarize their own style.
1. Why do WE use HSB mode
If we have studied physics in junior middle school, we will understand that color is the wavelength scattered by visible light on the pigment of an object after removing the absorbed light. Different wavelengths will show different colors.
And computer screen end color, it is white light through the color of the electronic screen, the color of light.
Therefore, in the design software, the color mode is divided into CMYK and RGB. At the same time, due to the limitation of printing pigments, the color mode of CMYK tends to be slightly darker than RGB.
Neither of these color modes, however, is based on optimal human eyes. Why is that? Because CMYK and RGB are not easy to color directly with the eyes, these two color modes are mixed color mode, in addition to its own color, in order to get other colors, you need to mix.
For example, in RGB color mode, red (R) plus green (G) can be mixed to make yellow, so when we want yellow, we can set R to 255, G to 255, and blue to 0 to make bright yellow.
Obviously, such color adjustments are quite anti-human, and without a certain amount of design knowledge, it will be difficult to come up with the desired color.
When the human eye observes the color, it is distinguished by the depth, brightness and shade of the color, which is often said in the design of hue, saturation and lightness. For example, pink is lighter than jujube red, which is translated into the design language, that is, the saturation of pink is lower than jujube red, and the lightness is higher than jujube red. So, what model is most suitable for the human eye? The answer is HSB color mode.
H is for Hue, that is, the attribute of color: blue or red, green or yellow;
S is Saturation, or purity, showing the bright and dark colors.
What is the Brightness of the color? The higher the Brightness is, the more white it is; the lower the Brightness is, the more black it is.
Therefore, the use of HSB to adjust the color, so that people can adjust the desired color more intuitively.
Or take the example just now, if we have a jujube red, want to adjust it to pink, just need to reduce its saturation, improve the brightness, you can easily get, so that the color adjustment will become very easy.
2. How does color matching affect people’s emotions
Now that you know how to mix colors with your eyes, let’s take a brief look at how colors affect your mood, so that you can match colors that match your mental mood.
Psychologist thinks, the person’s first feeling is vision, and what affects vision the most is colour.
People’s behavior is affected by color because it is based on emotion. For example, when we are sad, we often can’t eat, but when we are happy, we eat two more bowls.
Color is the innate color originated from nature, so when we see color, we will unconsciously associate with nature. For example, when we see blue, we will think of the vast sky and sea, so as to calm down.
Red, is the color of blood, is also the spark of firecrackers, so it is a dangerous signal, but also a symbol of joy. These memories are so deeply encoded in our genes that color can affect our mood.
3, control the color area, death combination color can be very beautiful
You’ve probably all heard the phrase, “red and green are ugly at the end of the day,” which has been adapted into different words in different dialects for rhyme purposes, but its original purpose is to describe how ugly the combination of red and green is.
But, red and blue, red and green, is there really no solution?
The answer is no.
As long as the range of good color control, saturation, lightness, even if the combination of death, also can match a good effect. This is also a lot of color matching article mentioned inside, main tone, secondary tone, embellishment color and so on.
Two, versatile color matching skills
Use some illustrative cases to introduce some versatile color matching skills, so that you can easily match a good-looking color when you are unsure of style.
The same color, adjacent color collocation
I believe that many students in the color matching article, have been exposed to the same color, adjacent color this concept.
On the color ring, these two colors are very close together, so when they are combined, they reduce the contrast and make the picture look more harmonious. This color scheme is very safe and almost impossible to go wrong.
② Contrast color, complementary color collocation
If you feel that the collocation of the same color is too monotonous, you can also try complementary color and contrast color collocation.
In many cases, complementary colors and contrasting colors are not strictly distinguished, or the two can also be understood as the same collocation, because they are easy to make the picture more colorful due to sharp contrast.
③ Pay attention to the rhythm of the color
No matter which color scheme you choose, one thing to watch out for is the rhythm of the colors.
As we all know, in a song, there will be fast songs and slow songs. Similarly, when matching colors in illustrations, there should be a priority. This also is the collocation skill that the main color that people often says, secondary color, adorn color.
The main color, the most important color in the picture, sets the tone of the illustration. The secondary color, in a relatively small proportion in the picture, is equivalent to the status of women and men in the film, to foil the effect of the protagonist.
Third, how to use other people’s works for reference
If you want to quickly improve your color matching skills, it’s a good idea to borrow from others’ work.
We want to make our own color card according to the color area of the picture itself.
The advantage of this color card is that you can clearly and intuitively understand the use of color, and when you match it, you can better learn from it, rather than the usual color card, beard and eyebrows, but with a strange effect.
In the same way, we can create more of our own color cards.
conclusion
Want to learn match color well, by no means the result of a day, even if understood all sorts of theories and skill, also need to grope slowly in long practice, ability is mastered gradually. Finally, I wish everyone can achieve what they wish and learn their own color matching style.