“Boss Jia” has been a topic throughout 2018, and recently “broke up” with Evergrande, even in court. But his dream of building a car was delayed again when the Hong Kong International Arbitration Center rejected his application to strip Evergrande of its asset mortgage on Nov 29, according to reports.

The ocean at the end of the new energy vehicle car dream stopped, but the fire of new energy vehicles never extinguished. On November 20, 2018 China New Energy Vehicle Competition was successfully held in Hainan. Just a few days later, the one-month “The first Hainan Free Trade Zone (Hong Kong) New energy Vehicle Annual Online selection activity” held by Shanche officially opened on December 1. Since then, the online and offline development of new energy vehicles in Hainan has been in full swing.

Hainan is a barometer of the new energy vehicle industry

The governor of Hainan province announced the promotion plan of new energy vehicles at the 2018 Boao Forum for Asia: to increase the number of new energy vehicles in Hainan to 30,000 by the end of 2020, and to realize the full use of new energy vehicles across the island by 2030. It is reported that Hainan has not only attracted overseas new energy vehicle enterprises such as Morgan Motor and Econik, but also attracted a large number of well-known enterprises such as SAIC, GAC and China Auto. Hainan has become a leader in the development of new energy vehicles. Hainan can stand out from more than 30 provinces and regions in the development of new energy vehicles, there are two reasons.

First, fossil energy, as the main energy source for automobiles, causes great pollution to the environment and has gradually been depleted. And new energy, such as solar energy, water energy, wind energy and other energy is not only pollution-free, but also inexhaustible, the use of solar energy, water energy, wind power generation can effectively improve the current energy problem. Therefore, new energy vehicles, mainly electric vehicles, are popular all over the world, and hainan is no exception.

Second, Hainan is the only free trade port in China, which has favorable policies. Hainan’s new energy vehicle enterprises can enjoy the subsidy policies of the state and hainan provincial government, and remain attractive enough in the auto market, so that the living environment of Hainan’s new energy vehicles has been further optimized.

In fact, hainan’s new energy vehicles develop so fast, in addition to fossil energy foil and policy benefits, more or media platforms, traditional car companies and technology companies to promote the three carriages. Hainan, as a pioneer in the development of new energy vehicles, is also a barometer of the new energy vehicle industry. Its development mode also has reference significance for the national new energy vehicle industry.

Media platform: new energy vehicle development facilitator

The first carriage is the new energy vehicle media platform. It is also the most neglected carriage among the three. In the early stage of the development of new energy vehicles, the leading role has always been automobile enterprises and technology companies, while media platforms have been playing a supporting role. After the development of new energy vehicles fell into weakness, the role of some high-quality new energy vehicle media platforms has been highlighted.

On the one hand, media platforms make new energy vehicles more acceptable to the public. Due to the late rise of the concept of new energy vehicles, the concept of consumers are not widely understood, coupled with the development of new energy vehicles is not mature, even if consumers have some understanding of new energy vehicles, the purchase intention is not very high, so new energy vehicles have not been widely accepted. Data from China Business Information Network show that in 2017, China’s automobile production and sales were 29,015 million and 28,879 million respectively, almost more than 30 times the production and sales of new energy vehicles, which shows that the audience of new energy vehicles is still small.

However, media platforms such as CnCHE and Shanche can expand the audience of new energy vehicles. Take the online selection of new energy vehicles held by Shanche as an example. Compared with traditional offline auto shows, online selection has a wider audience and higher attention and exposure. Shanche provides online booths for participating models, and expands publicity through SHANche APP and wechat public platform, which can enhance the overall exposure and attention of participating models and new energy vehicles.

On the other hand, it can also build a communication bridge between car enterprises and consumers. In addition to the narrow audience, exposure and attention is not high, new energy vehicles also have the problem of supply and demand mismatch. The reason is that the previous development of new energy vehicles is mainly car companies and technology companies, ignoring the power of media platforms, so that consumers and car companies are independent of each other, consumers do not understand the new energy vehicles produced by car companies, car companies do not know what kind of new energy vehicles consumers like.

Media platforms such as CnCHE and Shanche cleverly connect consumers with new energy vehicle enterprises, and spread relevant information about the products and industry of new energy vehicle enterprises through various media channels of the platform, so that consumers have a good idea. At the same time, auto companies can also enter shanche and other media platforms to communicate with consumers face to face, so as to realize the communication of information and demand.

For example, the online new energy vehicle selection event hosted by Shanche built a bridge of communication between automobile enterprises and consumers by allowing consumers to participate in voting and displaying relevant information of new energy vehicles online. Not only promote the new energy automotive industry, car companies, car companies giant model of exposure and attention, also let consumers know more about contact new energy cars, car companies learn from comment, vote to consumer’s demands, so as to effectively solve the fujian association of foreign languages and other car companies in hainan problem of “water”, thus further promote faster development of new energy automotive industry.

Traditional vehicle enterprises: carriers of the development of new energy vehicles

The second carriage is the car enterprise, and the traditional car enterprise is the main body of the development of new energy vehicles. It can complete the research and development, production, sales and promotion of new energy vehicles and other links, but also for the new energy vehicle industry to take reassurance, so as to promote the development of the new energy vehicle industry.

In the research link, generally speaking, automobile enterprises have a lot of research and development and investment in new energy vehicles, which has a significant role in promoting new energy related technologies. For example, Volkswagen has invested in QuantumScape, which so far has more than 200 technical expertise in solid-state batteries; BMW is also investing 200 million euros in a solid-state battery cell research and development center in Munich.

In the production process, traditional car companies have rich production experience, and there is no difference between about half of the parts of new energy vehicles and traditional cars, which enables traditional car companies to quickly produce new energy vehicles through new production lines or transformation of production lines.

In the sales promotion link, car companies not only have their own 4S shops, but also establish a complete distribution system with dealers. Therefore, the participation of car companies can promote the development of new energy vehicles from all aspects.

Traditional car companies have entered the new energy vehicle industry, the new energy vehicle industry itself also has a “reassuring” role. Through the observation of the development course of new energy vehicles, it is not difficult to find that the beginning of new energy vehicles is not traditional car companies, but technology companies and start-ups, but these enterprises are not lack of productivity, or capital chain fracture and other problems, eventually make the new energy vehicle industry into a high-risk industry. And the entry of traditional car enterprises has played a certain stabilizing role in the industry.

On the one hand, traditional car companies have strong car production capacity, sufficient capital reserves, and strong scientific research capacity, so they can steadily develop new energy vehicles. On the other hand, due to strong production capacity, traditional car companies can also produce part of new energy vehicles for technology companies and start-up car companies, so as to reduce the risks of technology companies and crude car companies, so as to promote the overall stability of the new energy vehicle industry.

For example, BYD, which has topped the global sales of new energy vehicles for three consecutive years, has accelerated the industrialization of new energy vehicles by launching the e platform of independent innovation and sharing all technologies of the E platform. This has played a demonstration and promotion role in the research and development, production and sales promotion of other new energy vehicles, which can further reduce the manufacturing threshold and production cost of new energy vehicles, so as to make the popularization of new energy vehicles easier.

Technology companies: new energy vehicle development promoters

The third carriage is tech. It can make new energy vehicles more intelligent, enhance the added value of new energy vehicles, so as to promote the development of the new energy vehicle industry.

From the perspective of research and development, technology companies focus on the development of new energy vehicles is intelligent, that is, through the research and development of on-board systems, all kinds of sensors, batteries and other aspects, so that new energy vehicles can run faster, farther and safer. From the perspective of brand building, technology companies can also increase the added value of new energy vehicles through a variety of “black technology” holding, so that new energy vehicles are more “fashionable and cool” than traditional cars, and even have some unique functions, so that new energy vehicle brands are easier to be recognized by consumers.

Tesla is the best example. Before this, although there are other new energy vehicle brands, but due to the lack of features and features, there is little difference from traditional cars, which has been tepid in the market. Tesla, with its cool modeling, intelligent on-board system, ultra-long endurance and high stability, shot to fame. Its success not only set off the building fever of new energy vehicles, but also made new energy vehicles become a symbol of high-end.

In addition, from a historical perspective, technology companies are also bound to promote the development of new energy vehicles. Microsoft, for example, opened the door to the personal computer era with its visual desktop operating system, which ultimately propelled the entire Internet industry. For example, the emergence and competition of communication technology giants such as Huawei and Ericsson has virtually promoted the progress of the communication industry.

Similarly, the research and development of new energy vehicles by technology companies such as Tesla, Google and Baidu not only provides technical support for the development of new energy vehicles, but also provides theoretical support for their long-term development. Therefore, technology companies are also one of the carriages driving the development of new energy vehicles.

summary

Media platforms can make new energy vehicles more acceptable to the public and build a bridge of communication between car companies and consumers, but the production and research and development are relatively weak, so they cannot be the main driver alone. Automobile enterprises are the main force to promote the development of new energy vehicles. They have certain production and research capabilities and can promote the popularity of new energy vehicles. However, they lack publicity channels and have communication barriers with consumers. Although technology companies can add energy to the brand of new energy vehicles and improve the performance of new energy vehicles, there are communication barriers between them and consumers, and problems in the production process.

Therefore, none of the three can promote the overall progress of the new energy vehicle industry on their own. To promote the development of new energy automotive industry, car companies and technology companies, media platform integration development, the media platform between consumers and car companies and technology companies, technology companies for car companies can, let the car companies production and sales of new energy vehicles, the three sides to make faster and better development of new energy automotive industry, it is the foundation of new energy vehicles development takeoff.

This article was first published on The website of Kuang Venture Capital, public ID: Liukuangtmt