The prioritization of requirements is important because IT involves allocating the company’s IT resources. Deciding when to do what, in the interests of business, a small amount of time can be “overrun” by competitors


The recent demand is also very full, hierarchical opportunities to share how product managers can effectively accept and resist “NEXT Friday, I will be online” in the workplace


Who is the source of demand


The sources of requirements given to product managers vary from company to company. But in general the outside world is divided into


  • The higher demand

  • The business requirements

  • Operational requirements


In addition to superior requirements, here we will mention some requirements from business and operations. In fact, operational demand is also one of the businesses in product work, but the reason for the separation is that business personnel do not grasp the demand based on product thinking.

“I want a xx feature here.”


“My client XX said she hoped to do this. You see, we are going to promote it. We are really anxious.”


Appeal of the case, is a typical business personnel to come to the view. In addition to filtering their requirements, the product manager also does several background studies around the requirements


  • Expected online time

  • Demand workload assessment

  • Needed internal participants


There is a sentence I said to the new product from the background: “There is no endless demand, only countless unreasonable demand.”



For this reason, the previous filter does not mention, but it is really the most important thing at work. The filtering here involves many aspects. In addition to normal work, sometimes there are unspoken rules in the workplace, the discourse power of the product manager, the discourse power of the department, the expectation of others on you and so on. But not here today


It’s a good time to remind ourselves of our conversation about prioritizing requirements. Background product difficulties, demand priority clearing


The figure above, from the Web, illustrates how product managers filter the thinking dimensions of requirements. Develop resources, core business, direct value of requirements, etc., to filter the requirements.


What if the online priorities are the same



Through the above requirements filtering and prioritization, we may also encounter a similar scenario, the needs of both parties are very important, but you are the only person as the product manager, what will you do?

What I often do is leave it to the demand side to argue. As far as possible both sides can agree on a requirement before and after priority. When this method really cannot be implemented, I will ask it to inform the relevant team leader by email and synchronize.




A product manager does not have the same authority as a manager, but does need to synchronize current problems and difficulties to his superiors. And product managers themselves should be aware of the current overall product planning, which modules or functions are the main interests of the current enterprise.


There is an old saying: Never sow the seeds and lose the watermelons.




There must be a steelyard in mind



In addition to accepting external requirements, product managers learn to say NO. It has been said that in life we should learn to say NO to strangers or friends. In fact, this truth is also the same in the work, if the demand is really unreasonable from the product point of view, then do not do the demand in order to solve the demand.


For the background product manager is even more so, when the business personnel come up with: “I want to add a field, it should be very simple”, may be little workload, product manager buried in add. Later online, but found that the field can not get through in other forms and other problems



Well, that’s it for today’s share. I stick to 2 posts a week





A recent project



The product manager contacted the third party case, and coordinated the landing project with 4 domestic and foreign companies

The Meaning of Life, what are we busy doing all the time?

Product landing meticulous work, standard copy

Background products, 1 case | column is activated

Learn to “guide”, let demand quickly landing

Another way to deal with price reduction, product PK demand side

Life is inseparable from the product manager




In addition, my first book “From Zero to One: PM changes the World” was officially launched as an electronic file. This book summarizes 222 original products, covering the content of product manager interview, algorithm, interaction and other different dimensions. If you are interested, you can reward and leave a message on your email. I will send an email to you around 12:00 noon every day (hope you do not spread support, support copyright). If you need to preview the book outline, jump to the link


A book for yourself and product people: from zero to one.