Platform mode has penetrated into people’s life, appearing in various industries including social network, e-commerce, games, third-party payment and so on. Platform mode is constantly changing people’s life mode, but also plays an important role in global business competition.
What is the platform model?
The essence of platform business model is to create a perfect ecosystem with strong growth potential. It has its own unique quiet and dense norms and mechanism system, which can effectively stimulate the interaction between various groups and achieve the vision of platform enterprises. Once the demand of one group in the platform ecosystem increases, the demand of the other group will also increase, so that a virtuous cycle is born
In an era when many traditional industries are forced to transform, the platform model provides an opportunity: 1. To get rid of the traditional thinking model, the first step is to abandon the view that the industrial chain is a one-way vertical flow; 2. More and more enterprises have changed the focus of profit — to transform into the connection point between industrial demand and supply, and then look for profit opportunities. 3.
What are the network effects?
1. Same-side network effect: When the user size of a market group increases, it will affect the utility of other users in the same group. 2. 2. Cross-edge network effect: the growth of one group of users will affect the utility of the other group using the platform; Baidu Search and Didi Taxi as the link between supply and demand
Bilateral effect endows platform enterprises with flexibility in pricing. In the initial stage, they can choose to subsidize one group to increase the number of users and attract the other group to pay more fees.
The two principles of the profit model:
1. The platform model is based on the network effect inspired by the complementary needs of multilateral groups. Therefore, if we want to make profits, we must find the “key link” between the needs of both parties and set profit barriers. 2. The platform model is not a linear profit, but a value integrator, a connector of multilateral groups, and the leader of the ecosystem. It draws up multi-level value propositions by mining multi-party data, thus promoting profits
Take wechat platform as an example, how to build a huge wechat ecosystem? 1. Make use of same-side network effect to send daily updates in circle of friends to attract users to use wechat as a daily communication tool; 2. Use the cross-edge network effect to launch public accounts (content information) and small programs (business functions) to provide users with more one-stop services and attract more users and enterprises to enter the wechat platform; 3, the use of cross-edge network effect, the public account, small programs, moments of friends as the position of advertising, in-depth analysis and labeling of user data, attract advertisers to pay high fees for exposure and drainage;
Flexible use of platform model, starting with APP
As a connecting channel between enterprises and users, APP is an important ecological foundation. The new generation of APP must meet the following requirements: 1. Simple page: Traditional APP pages may have more than ten Icon entrances for users. On the one hand, the learning cost of users is very high; on the other hand, the user experience is not good, and it is very easy to persuade users to leave. It is suggested that the core functions be highlighted, and users can search for other business functions when they need them. 2. Personalized customization: Each user has different usage habits, and there may only be 5-8 commonly used functions. The new generation of APP should allow users to customize function pages to create a sense of exclusivity. 3. Agile iteration: the market demand is ever-changing, and the traditional development and launching process is complicated and time-consuming, which makes it difficult to quickly support the business demand. Time is money. 4. Thousands of people: The user data can let us know the correlation of user needs, provide users with targeted services and products, and improve the conversion rate;
Technology development from Internet giants
Although the technology world has not yet reached a conclusion on the next generation of APP architecture, it can be found from the selection of APP technology of Internet giants that small programs are the best way for APP transformation at present: 1. Wechat, Baidu, Ali, JINGdong, Meituan, Bytedance/Toutiao, etc., take “small programs” as the new technology carrier; 2. New application ecology — “quick Application” (small program) jointly launched by nine domestic mobile phone manufacturers; Here, the author also summarizes the main characteristics of small programs for reference: 1. Small programs are embedded in the APP, and users do not need to download and install external applications in the APP store during the use process; 2. 2. Users can directly access small programs by scanning codes to realize instant connection between offline scenes and online applications; 3, small program entrance more, scan code, share, menu bar, etc., in line with user habits; 5. By the end of the first quarter of 2020, the number of online small program developers has reached 200W, and the number of small program service providers has reached 8000;
So how should enterprises seize the benefits of the era of small programs?
Every Thai geek since 2018 small programs of the underlying technology research and development, aims to originally belongs to the Internet giant technology transition to business owners use unique small program, now every Thai applet open platform release has been cut, it is worth mentioning, the platform can not only provide cloud services, and can provide privatization version, enterprise can according to their own needs to choose the suitable version. 1, compatible with wechat, Alipay small program technology, equivalent to the wechat small program code can be put on the open platform of Fantai small program, and run in the enterprise APP, one development, multi-terminal shelf operation; 2, unlike WeChat, pay treasure to the rules of the small program management, every Thai applet open platform is more open, in WeChat can do that, it also can do it, WeChat can’t do, it can also support 3, provide a small program operation management platform, the role of a small program that will WeChat operators for the enterprise, enterprise can according to your own need to rack up and down small procedures, safe and controllable;
More details can be found in the Applets Open platform