Nowadays, only those entrepreneurial models that can make changes and solve social problems have the opportunity to break through the barriers of giant power. This premise makes more entrepreneurs start businesses for change and value. However, it is undeniable that people’s attention is still more focused on business entrepreneurship. Many people forget that there is another form of entrepreneurship that deserves more attention and support from society — social entrepreneurship.
Public welfare and commercial operation are not in conflict, and public welfare entrepreneurship is waiting for an opportunity
Actually, a lot has happened since 2017 business enterprise organization of public events, such as “99” public welfare, during the period of “one yuan to buy painting” raise money for children with autism, although it had become the focus of the media and public opinion, but this does not affect the tencent charity and social help to them, from the point of nature, it belongs to a group contribution to public welfare undertakings.
Of course, some companies are using such as netease jingdong commercial mode to poverty alleviation, including netease public channel is China’s largest nonprofit network media and the public welfare activities cooperation platform, and jingdong create running mode to help farmers breeding sales, also achieve the precise effect of poverty alleviation, now there are more and more cases show that commercial and public welfare actually not conflict, On the other hand, we can see from the fundraising, donation use and follow-up effects that highly mature corporate management mode has gradually become an indispensable part of public welfare, making social welfare no longer just selling sympathy and Shouting.
Statistics show that there are about five social organizations per 10,000 people in China, compared with 133.3 in Germany, 67.8 in the United States and 38.5 in Japan. Even after tycoons and many commercial enterprises have carried out poverty alleviation projects, there is still so much room to fill, and there is still a large base of poverty at the bottom in China. This is exactly a trend of The Times for social entrepreneurship: Say public welfare foundation is the commercial business, it with capital and technology from the outside to the inside to the disadvantaged groups, so the foundation of social entrepreneurship is good, it is a breakthrough model, inside and out. It can be either in the innovation of social management mode, expanding social play an important role in such aspects of employment, and public interest as a starting point, to create sustainable, and can benefit the project, Social entrepreneurship has the potential to explode.
But it is still waiting for A time, sequoia capital shen talked about an investment point of view, that is, A good business model will at the appropriate time nature, such as Shared cycling, is essentially the basis of mobile payment and IOT environment change brings new product form, not A company B company, will have the C company. So when the soil matures, the product finds its way out of the ground, and social entrepreneurship looks like that product today.
But for the soil to mature, it needs nutrients
How are social entrepreneurs doing now? Not really. Want to know the essence of social entrepreneurship is good, but need to use entrepreneurship means to attain it, so the same social entrepreneurs also need general business entrepreneurs in spell speed, spelling ability, spelling patterns, spell resources, lunged road environment of the capital, and the heart-pounding step by step, a little bit about god or decision-making errors could bring the loss of market and even the failure of the project. At the same time, due to the nature of public welfare, it is difficult to see direct economic returns in the short term or even in the visible scope, so it is more difficult to win the favor of investors. The difficulty of financing caused by too public welfare is a survival difficulty for public welfare entrepreneurship.
Current social entrepreneurship program is generally to the government, enterprise and the foundation for investment funds, but there have also been addressed by developing a product or service and public welfare model for social change, this kind of product or service because of itself can be profitable, so it there are many ways to get funding investment in the field of business, can be both in the field of social welfare funds, However, due to the public demand, the overall scale and financing amount of social entrepreneurship are at a low level.
Take the public interest crowdfunding platform for example. Public interest crowdfunding basically relies on commission and advertising based on traffic. Without traffic, the platform is prone to struggle for survival. Born over the years a lot of public interest and the raise entrepreneurial innovation platform, including the home of the raise, jingdong the raise, philanthropy and the raise of tencent network, taobao the raise many back against the giants such as enterprise resource endorsement of the platform, but even so, also not have like Wan Hui the contribution to group co., LTD and is abandoned, the role of in the future there will be more platform may face the same situation.
According to other data, 10,695 public welfare crowdfunding projects successfully completed crowdfunding in 2016, with 5,543 successful projects within the range of 10,000 yuan, accounting for 51.83% of the total. This indicates that the financing amount of general public welfare crowdfunding projects is not large, and more than half of the projects have raised less than 10,000 yuan. From the overall data, the financing amount of public welfare crowdfunding projects is generally low, concentrated in less than 50,000. In 2017, due to the influx of more players into public welfare crowdfunding, the segmentation scene became more difficult. As a result, some platforms began to deviate from the original intention of public welfare, and crowdfunding projects such as serious disease relief were no longer as enthusiastic as before, showing a weak trend.
As social entrepreneurship goes, it is easy to become a public welfare project aimed at commercial projects, while doing public welfare through commercial means is easy to reverse the inside out. This reflects the first nutrient that social entrepreneurship needs to consider — sustainability.
Look at an example, the network of mutual insurance platform anti-cancer commune is born for the public good, it is the earliest the bartender mode platform, “the bartender mode is a kind of social mutual aid combined with the Internet, using the Internet information matching function, by agreement between the member promises to assume the risk of loss to each other, in order to avoid the individual burden is overweight, According to the online definition, the amount of mutual aid should not exceed a certain amount of won (no more than 3 won for the Cancer Corporation). Its founder, Martin Zhang, did set up such a platform in order to create an online caring and mutual-insurance community. This kind of solution to social problems at a lower cost can be called social entrepreneurship.
However, according to zhang Martin said the three principles, “commune insist on not precharge, members share the money to the foundation again allocated to recipients, commune don’t touch the money, the recipients should pass a third party research firm after review of the public” as you can see, the model has a potential risk, namely the members of the profit, will affect the development of the organization, there is no strong risk control platform is obviously not in the long run, Because the probability of a pool of capital will be much higher. It is reported that the current operating funds of the commune mainly come from venture capital financing, fund investment, its own hematopoietic ability is not enough, the loopholes in the rules greatly affected the development of the commune, its financing situation is not optimistic.
, with similar patterns are relatively easy to raise the platform using block chain technology produced new claims model is relatively sound, instead can see entrepreneurship organizations should be considered in its profit and public interests, or haven’t solve the problem, they would create a new problem, because the support system under the condition of existing social entrepreneurship is far less complete business areas, This reflects the second nutrient in the soil of social entrepreneurship — technology and capital power.
The third nutrient, which needs to be discussed separately, is the foundation and vital force of social entrepreneurship.
Youth public entrepreneurship is a sign of The Times in China
On January 6 of this year, 50 projects stood out from 1,443 projects from more than 300 universities at the 2017 conference of College Students’ micro entrepreneurship Action results, and one of them was a social entrepreneurship project called “Two Boxes”.
Founder Liu Jiaying created “two boxes”, one in the city and one in the countryside. In the context of the Internet era, everyone, everything and every time can become a node, and every node can create value. Therefore, starting from a small market, we can identify a pain point like a needle, and then connect the pain point to the widest number of people and the widest range of fields. Then there will be enough space for development and the nature of public welfare. In this project, the city box is a public welfare themed space with a container building as the carrier, which is used to spread the value of public welfare education. The boxes in the countryside represent the construction of container public welfare schools, multimedia libraries, etc. The two boxes are connected by Internet technology, and the consumption income of the urban “box” is transformed into donations, feeding the rural “box” with public welfare properties.
This pattern is questionable in terms of income, but from the public point of view, it emphasizes the relationship between a kind of equality of charity in China is always a lack of, in fact is a community, city and country and those who need help and give help even if is the opposite of mass transfer, but we need to infinite pursuit and express this equality.
They are the mark of this era. With such nourishment, social entrepreneurship has the ability to learn from others. Therefore, WHEN the time is ripe, I believe that this field will give them a place to make waves.
Article/Liu Kuang public account, ID: Liukuang110