China’s three-child policy was officially introduced on the eve of Children’s Day to address the country’s low birthrate, with experts focusing on “repurchasing and promoting life”. People who move bricks on the Internet know that the main work of APP operation is nothing more than: attracting new products, retention, promotion, transformation, dissemination and re-purchase. And it is always easier to motivate old users than to attract new ones.
For mobile developers, Push is an important tool and way to attract and retain users, but it also suffers from many inefficiencies:
I don’t know which push task is more efficient: male users have a higher delivery rate? Are younger users getting more clicks? Is the serious and concise content of A more popular with users, or is the playful content of B more likely to arouse resonance? How can we quickly compare the effects of different push tasks and grasp the overall situation at a glance?
Not sure which push channel is more efficient: 60% of your users are on Android and only integrated with vendor channel, do you need to integrate online channel? You’re intensively developing notifications for a new app. Which channel has a higher delivery rate than the online channel versus the vendor channel, online or vendor push? How to directly compare the efficiency of online and multiple Android vendors’ channel push and optimize the channel strategy?
High cost users uninstall the app or turn off notifications, unreachable: what other reasonable way to reach the user? If you want to use coupons to recall users who uninstall your app, who are they and where are they? How do I know to uninstall an app’s profile in preparation for recall and retouch?
- Every time I want to push the device number or alias user in batch, I have to ask the technical little brother to develop the program API to transfer the file push, push for a few hours at a time. Is there a way to push one button and touch one button? How to transfer and access bulk data with one click?
How to solve the above pain point in the end, how to push (living) send (out) all (three) quantity (a) with (child) household (child)!
Umeng + message Push tool u-push in May new iteration of six features upgrade fast, steady and malicious play message Push. U-push, Push efficiency gas station.
Upgrade point 1: The push conversion effect is clear at a glance
Visualized display of the transformation effect from effective devices to message clicks, direct comparison of push effects among different tasks, styles, content and customer groups, and optimization of push strategies
Upgrade point 2: Subdivide the push effect of online and vendor channels
The push effect data can distinguish the online channel and the manufacturer channel. From sending to delivery, click to know the reason for the failure of the manufacturer’s push directly, and the channel strategy adjustment is justified
Upgrade point 3: add uninstall and close notification permission data
Provide 7/30/90 day trend statistics, support sub-channel, version, system, model details, guide users to recall and retouch strategy
Upgrade point 4: Support more flexible batch push mode
New support by the device number and by the alias file upload push, more users to create a group of repeated use, operation of the little sister/brother can also be a key batch push!
Moreover, the “first 2 hours” minute-level push effect data display and quick test before push are added to escort each push.
Try it out: U-Push messaging platform
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