First, the application of keyword analysis
Before doing ASO, we should first look at the existing and potential keywords of our app competitors, and there are many tools available to help us find these keywords. There are a lot of attributes that affect the search results of applications. At present, App Store and Google are the two most important foreign platforms for analysis.
In the App Store, there are explicit keyword fields and developers choose their keywords. Starting with iOS6, the layout of the App Store has been changed so that developers can see the top ten results of search queries. The App Store keyword allows only 100 characters. Therefore, how to use effective keywords is very critical.
Google doesn’t use keyword fields. Android users can see detailed results of their app Store queries based on search results on their device, Google shows.
Use descriptive headings
On iOS, there are two different types of app titles: the title and the title displayed on iTunes Connect (note subtitle included). The title is the name that appears on the user’s phone. The title should be 11-14 characters long and have no effect on ASO. Application names in iTunes Connect are available in the App Store and have a 255 character limit.
The application’s higher-ranking keywords are placed in the title bar. The title is ASO, the most underused element. To the competitive casino category. Here are the top five results of the app store query “casino” ranking the top five results of the app store query “casino”.
Top 5 queries for “casino” app store
Third, the length and optimization of the application title
All of the above applications are in titles of at least six words both from 40 to 100 characters. They all use many of the same casino-related keywords for direct titles. Some marketers argue that long titles are bad for branding or revealing a company’s brand.
App titles on Google Play are limited to 30 characters. Similarly, on both platforms, frequent title changes can hurt an application’s keyword ranking.
4. Repeating important keywords is key on Google Play
It’s so important that it should be repeated for three times. Repetition is also a good thing. There is no keyword field on Google Play, Google crawls descriptions to collect keywords. The best practice is to repeat any key words five times.
5. Use screenshots to attract users
An eye-catching icon and screenshots are essential to capturing users’ attention. Each APP has a precious few seconds to reveal itself. Screenshots can show the user interface, showing off the uniqueness of the game and the richness of the game’s content.
The best screenshots should be in the first and second positions. In addition to screenshots, Apple and Google also allow developers to upload a short video. Create a game trailer and show it to users. For about 20 to 30 seconds, make your game more powerful.
Vi. Localization
Localization is only logical if your application is targeted at multiple national app markets. The use of local languages and local user habits allows users to download more frequently. Apple and Google have worked out how to make translations easier to guide. Consider adding updated screenshots and providing each language for the most effective localization support.
The important thing is that setting goals and expectations is a gradual process. Don’t expect to be at the top of the charts the next day. Once you’ve done ASO, downloads will increase and users will find the game more easily. Rank higher than your competitors. Make sure you continue to track keywords progressively throughout the process.
ASO summarizes the following aspects: use keyword research tools to find out how keywords are currently ranked, and see what your competitors are targeting for the most important keywords. In addition, localization can not be ignored. Of course, in order to successfully attract users’ attention to our app, we’d better do some other promotion, including offline promotion and cooperation with some promotion companies to buy some search + downloads, praise and so on, which will help improve the overall ranking of our app.
In foreign countries, TryMyApps and BestReviewApp launched by Chengdu Invincible Warrior Technology I know have done a good job in improving search download ranking and praise service.
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