With the rapid development of mobile Internet and the popularity of smart phones in recent years, many mobile payment tools have also been born, such as wechat, Alipay and other commonly used payment software, which have become people’s first choice of payment for travel consumption. At the same time, it is the birth of these mobile payment tools that makes the protection of mobile phone security gradually become more and more important.
According to the 2016-2017 quarterly detection report on the mobile phone security market released by IiMedia Consulting, there are many types of mobile phone security issues that users are concerned about in 2016, among which 73.3% are concerned about the security of mobile payment property, and 64.8% are concerned about the leakage of personal privacy. There are also nuisance calls, public wifi security, spam text messages and other common mobile phone security issues. At the same time, the report also shows that users’ overall awareness of mobile phone security is not high, and mobile phone security problems are still prominent.
In fact, the situation is still serious since the outbreak of mobile phone security problems, especially in recent years, mobile phones have gradually replaced the TREND of PC terminal, making it a high incidence area of various viruses and Trojan horses. News reports about the outbreak of new mobile phone virus is a wave of news, mobile phone security problems are still “spring breeze”, will suddenly come out to threaten the user’s mobile phone security. And about the control of mobile phone security problems, although many security guards are more and more in-depth protective measures, but the means of virus makers are more and more sophisticated, “impossible to prevent” various security risks have been in the mobile phone.
The report also shows that by the fourth quarter of 2016, the number of secure mobile phone users in China was 539 million, and by the third quarter of 2017, the number reached 559 million, an increase of 1.27 percent. This shows that the domestic mobile phone security user scale has entered a slowing growth stage in the past two years, and the growth dividend of user scale is fading.
Therefore, in the mobile phone security market where the security problem is still serious and the growth of the user scale is slowing down, the overall development in the later period will focus on mining the value of the existing users. In the process of mining the value of the stock users, the mobile phone security market is gradually divided into two camps, one is a professional third-party mobile phone security guard camp, the other is the emergence of security mobile phone in the past two years, the two sides together constitute the security line of the mobile phone security market, but they still have some deficiencies.
Third party mobile phone security guard: the security nature deteriorates, the protection function is not thorough
Third-party mobile phone security software in the market, in addition to the mobile phone security protection has the professional function of virus detection and monitoring, but also because of other derivative rich functions, many mobile phone users must install mobile phone applications. As we all know, the functions of these mobile phone security software are mainly divided into: virus detection, traffic monitoring, interception of harassing calls, shielding advertising and spam messages, and cleaning up mobile phone memory, etc. In the early stage of the development of mobile phone memory and traffic is generally not high, mobile phone security guards are favored by smartphone users.
However, as the software and hardware of mobile phones become more mature, and the protection of mobile phones themselves become better, the virus monitoring function of mobile security guards seems to be less important. In addition, mobile security software has had some problems developing as user growth has slowed.
First of all, the need to open too much authority, some of the deterioration of safety. As a special protection of mobile phone security software, functions are constantly optimized and improved, but also in the process of increasingly rich and perfect functions, these software to protect mobile phone security, in the nature of the security has undergone subtle changes. These changes will require users to open up many phone permissions before they can help them with a function, potentially making the phone less secure.
For example, Tencent mobile phone butler needs to open the self-starting permission to protect mobile phone security in real time, plus open contact and SMS rights and other functions, in order to effectively monitor some security options of mobile phones; For example, 360 Security guard also requires users to open the permission of self-start, otherwise many basic functions cannot be used. In addition, it is necessary to open the permission of SMS and call history reading, otherwise traffic monitoring and fraud interception will be affected. From this point of view, these mobile phone security guards themselves are to protect the security of mobile phones, but finally due to access to too much authority, the security nature seems to have some deterioration.
Secondly, the safety protection function is not thorough enough, and may only play a safety auxiliary role. As the name suggests, the function of mobile phone security software for mobile security protection, second only to expand into other derivative function, but some of the safe protection function of mobile phone security software seem not to have so a “professional”, for mobile phone anti-virus procedures need to cooperate with your other anti-virus software, to fully develop anti-virus effect.
For example, Kingsoft’s mobile phone guard, although there are harassment interception, software scanning and other conventional options in the mobile phone protection function, but in the mobile phone anti-virus operation needs to cooperate with kingsoft mobile phone bully to maximize the anti-virus effect. From this point of view, kingsoft mobile phone guard seems to only play a supporting role in security monitoring, the real security guard is kingsoft mobile phone drug bully. As a result, users need to install two programs with similar functions in order to completely eliminate viruses, which not only wastes users’ memory, but also makes them resist and switch to other security programs.
In addition, some mobile phone security software also has the phenomenon of fast power consumption and “steal” traffic, some due to the memory is too large, but also cause the problem of mobile phone stuck.
In general, third-party mobile phone security software because of their own professional, in the mobile phone security market attracted the attention of users. However, due to the limitations of technology, there are still many functions to be optimized and perfected.
Safe mobile phone aiming at business security: entering the market is not just needed, internal skills still need to be refined
In order to meet the needs of some users for mobile phones with high security, many mobile phone manufacturers have released secure mobile phones with higher security performance than ordinary smart phones, which are more professional in security protection performance.
For example, ZTE V870, a secure mobile phone aimed at the government market, and Gionee M7 aimed at the business market, as well as the same targeted at the business crowd but not high visibility of the Mobile phone, MOBILE phone Veb.
Since last year, security mobile phone is a hot spot in the mobile security market. With the advantages of enterprises, some security mobile phone brands are gradually known. However, due to the objective factors such as timeliness of entering the market, the concept of safe mobile phone has not been fully popular in the market and its popularity is generally not high.
In addition, for some ordinary mobile phone users, the current security mobile phone is not a rigid demand in the mobile phone category, so it is understandable that the degree of familiarity is generally not high. After all, for the vast majority of users, the high security of mobile phones is not the reason for them to buy a mobile phone. If they think the mobile phone is not secure enough, they can at least rely on third-party mobile phone security software. As these secure phone brands dabble in, secure phones are currently only available to people in the government and business markets.
Therefore, on the whole, security mobile phone is still “young” entering the market experience, as well as a relatively narrow range of audience, to fully enter the market still needs a period of training.
Mobile phone security is a long way to go, entering the enterprise market or a new incremental way
On the whole, when mobile phones have gradually become a sticky tool in people’s life, mobile phones have also become vulnerable to various virus attacks. The status of mobile security market is still improving, and the industry still has a great space for development.
As mentioned above, the current domestic mobile phone security market has entered the stage of slowing down, so the overall development in the future may move towards the value mining of the existing users. However, it is obvious that the security butler of smart phones is getting better and better, and its function is similar to that of third-party security software. At the same time, as wifi becomes ubiquitous and mobile phone memory becomes more and more expensive, traffic monitoring becomes less important and memory cleaning becomes less desirable, making it harder for companies offering third-party security software to tap into the value of existing users.
However, as companies move to mobile devices, there is growing concern among business people about mobile security. For some business people, corporate data and secrets play an important role and are also areas of high risk for virus attacks. If the mobile phone security market can seize this trend, improve the security protection performance of enterprise office, promote the development of mobile office security market, bring good news for mobile office people at the same time, but also to realize the goal of mining the value of the stock of users.
At the same time, with the development of artificial intelligence technology, the application of artificial intelligence technology to mobile phone security protection has become a new development direction of mobile phone security market. With the support of artificial intelligence technology, the comprehensive coverage of mobile phone users’ life scenes can provide more intelligent security protection operations for mobile phone users.
Generally speaking, all kinds of mobile phone viruses died in batches in round after round of suppression, but at the same time there are new viruses swept in, mobile phone safety has been lingering in people’s lives. In the future mobile phone security market, if the mobile phone itself has a very high security system, there is no need for users to worry about security problems, there is no third-party mobile phone security guards. But getting rid of viruses isn’t that easy, so the battle for mobile security is technically a long one.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110