Seven e-commerce models

B2B– Business to business

B2B (Business to Business) refers to the process in which both suppliers and sellers of e-commerce transactions are merchants (or enterprises or companies) who use Internet technology or various Business network platforms to complete Business transactions. E-commerce is a specific and major form of modern B2B marketing.

Case study: Alibaba

C2C– person-to-person

C2C is Customer (Consumer) to Customer (Consumer), which means e-commerce behavior between individual consumers. For example, a consumer has a computer, trades it through the network and sells it to another consumer. This type of transaction is called C2C e-commerce.

Cases: Taobao, Eachnet, Guazi used cars

B2C– business to individual

B2C is the abbreviation of business-to-customer, and its Chinese abbreviation is “Business to Customer”. “Business-to-customer” is a mode of e-commerce, which is usually said to sell products and services directly to consumers. This form of e-commerce is generally based on online retail, mainly through the Internet to carry out online sales activities. B2C means that enterprises provide consumers with a new shopping environment through the Internet – online store, consumers through the network online shopping, online payment and other consumption behavior.

Cases: Vipshop, leifeng, Mi Mall

* * * *C2B– Individual versus business

C2B (Consumer to Business) is a new Business model in the Era of Internet economy. This model changes the original relationship between producers (enterprises and institutions) and consumers. It is a kind of Create Value contributed by consumers while enterprises and institutions Consume Value.

The C2B Model is on the contrary to the DSM (Demand Supply Model) that we are familiar with. A real C2B Model should have consumer Demand first and then enterprise production, that is, consumers put forward Demand first and then manufacturers organize production according to Demand. Usually, consumers customize products and prices according to their own needs, or actively participate in product design, production and pricing. Products and prices highlight the personalized needs of consumers, and manufacturers carry out customized production.

Case: Haier Mall, Shangpin Home distribution

O2O— Online to offline

O2O refers To combining Offline business opportunities with the Internet To make the Internet a platform for Offline transactions. This concept originated from the United States. The concept of O2O is very broad, involving both online and offline, which can be called O2O. Mainstream business management courses have introduced and paid attention to O2O, a new business model.

Case study: Meituan, hungry

F2C— From factory to individual

F2C refers to Factory to customer, that is, the e-commerce model from manufacturers to consumers.

Case study: Top 1258 net

B2B2C – enterprise – Enterprise – individual

B2B2C is an e-commerce type of online shopping BUSINESS model. B is short for BUSINESS and C is short for CUSTOMER. The first B refers to the supplier of goods or services, the second B refers to the enterprise engaged in e-commerce, and C refers to the consumer. The first BUSINESS is not only limited to brand suppliers, film and television production companies and book publishers, but also any commodity supplier or service provider. The second B is an e-commerce enterprise in B2B2C mode, which integrates commodities, services and consumer terminals through unified operation and management. It is a bridge between suppliers and consumers, providing high-quality services for both suppliers and consumers, and an Internet e-commerce service provider. C represents consumers, who shop on the unified e-commerce platform constructed by the second B; B2B2C is derived from the evolution and improvement of the current B2B and B2C modes. It perfectly combines B2C and C2C and constructs its own logistics supply chain system through B2B2C e-commerce enterprises to provide unified services.

Cases: Jingdong Mall, Tmall mall

Technical characteristics of e-commerce industry

  • New technology
  • Wide range of technologies
  • distributed
  • High concurrency, clustering, load balancing, and high availability
  • Huge amounts of data
  • Business complex
  • System security