According to the Annual Report on The Development of China’s Sharing Economy (2018) released by the State Information Center, the transaction volume of China’s sharing economy market in 2017 was about 4,920.5 billion yuan, up 47.2 percent from the previous year. Sharing travel, sharing space, and sharing finance are all exploring the infinite possibilities of sharing economy. Sharing platforms mainly engaged in IT equipment leasing are also following suit, such as Yidianren.com.
From angel round financing of 6 million yuan in 2015, pre-B round financing of 70 million yuan in 2016, B round financing of 120 million yuan in 2017, and C round financing of 32 million dollars in late March 2018, how could Ydidianzhu, an e-commerce platform that entered the sharing economy market with IT equipment leasing, win the favor of capital? What problems still exist in young easy point rent?
Easing the financial pressure is easy to rent the capital favored by the magic weapon
There are two reasons why easy rent can gain the favor of capital.
First, under the mortgage-free mode, the leasing of computers and other IT equipment can save a lot of working capital for enterprises and realize asset-light operation, especially for small, medium and micro enterprises. Take the computer as an example, generally speaking, the purchase of a computer needs to spend three or five thousand yuan, the purchase of more computers will cost more. The working capital for the enterprise is very important, the more the working capital for the maintenance of the daily operation of the enterprise is more favorable, so less tens of thousands, more than tens of millions of computer purchase costs for the enterprise is not a small cost. If this cash can be saved for the working capital of the enterprise, it is more beneficial for the enterprise, especially for the small, medium and micro start-ups.
Early on the one hand, for start-up companies, business to profitability is still a period of time, this paragraph of time may be a long process, also may be short-term effect, during which a profit or not is full of uncertainty, so for start-ups, liquidity is very important, money can bring long-term operations of the enterprise must guarantee, It is naturally more important for small, medium and micro enterprises with insufficient funds at the beginning. And in the process of enterprise development, more working capital is more favorable for enterprise financing in the future.
On the other hand, leasing IT equipment can not only save some working capital for enterprises, but also save management costs for enterprises. IT equipment such as computers will always have some problems after long-term use and need to be maintained. Some enterprises will choose to set up a single operation and maintenance department. It is understandable for the enterprises with strong necessity to set up this department, but for the enterprises without this department, it will increase the cost of extra labor, management and other costs, which is a burden to the enterprise’s asset-light operation.
In addition to providing leasing mode for enterprises, Easy point rental also provides maintenance services for enterprises. Simple problems can be solved by remote operation, and complex door-to-door services can also be provided, with many types of services. Not long ago, Ydianzhu officially announced in its “service product upgrade press conference” that IT service can realize 4-hour door-to-door repair solution. At present, we have established service teams in Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Wuhan, Chengdu and Nanjing, with a door-to-door on-time rate of more than 99%, a 4-hour solution rate of more than 80% and a satisfaction rate of more than 99%.
IT equipment leasing can bring a lot of benefits to enterprises, the development prospect is very promising, so IT will attract capital to enter, and easy to rent IT services have a larger potential market is also one of the reasons favored by capital.
Second, the IT equipment rental market is substantial. Forward-looking industry institute released by the China office equipment leasing industry market analysis report, according to China’s small and medium-sized enterprises more than 50 million, printer, copier shipments alone each year more than 15 million units, computer and other commonly used equipment annual demand is bigger, industry overall market is expected to scale up to one hundred billion yuan of above.
In addition, the ambition and effectiveness of easy point rent to expand the market is also one of the reasons for capital attention. According to its official website, Ydidianzhu has a market share of more than 80%, with more than 250,000 rental devices covering 1,200 cities across the country.
But the drawback is highlighted, prevent easy point to rent the way of xinjiang development soil
Although the IT equipment leasing model is highly valued by capital, there are still many problems in easy point leasing, which hinder its development.
First, although there are various leasing modes, there are many restrictions. Easy to point to rent there are many means of computer leasing, have the latest increases with the increasing rent, also has fixed the lease, rent or send, short term lease, combination leasing existing pattern, but no matter choose which kinds of leasing mode has a corresponding constraints, especially the latest very tempted attribute increases with the increasing rent pattern, also is not really so casual, but there is something of a misfit.
According to the official website of Yibing.com, the rent-and-return mode can only be truly rent-and-return when the lease term expires for 6 months. If the lease term is less than 3 months, an additional 3 months of rent will be charged as the rent-and-return service fee. If the lease period is greater than 3 months and less than 6 months, it is not enough to charge the monthly rent of 6 months, and in both cases the cost of the machine is borne by the customer, which can be seen in the user to rent full 6 months more cost-effective, which is more similar to the bundling of sales, so the so-called along with the rent is not so random.
Second, the maintenance service is flawed. Worry-free service, on site service, would door-to-door service, software, custom service is easy to point of hire value-added services, each service fees for tens of thousands, the most expensive service is a PC, a senior engineer on site service, as high as 15000 yuan a m/month, the lowest service is 3 yuan/month/hardware worry-free service, although it was within the server of unlimited, However, it only provides on-site service for hardware failure of the random equipment of easy point rental. The problems to be repaired are only common hardware problems such as broken display, abnormal sound of computer fan, and no display on the startup screen. Other problems such as software need to be charged extra.
Third, the long-term rental price is much higher than the market price of the rented computer. At present, The computer brands provided by Ediandian include ThinkPad, Lenovo, Dell, Apple, etc., and there are two rental modes: fixed term rental and rent-as-soon delivery.
Take Apple Macbook Air MQD32CH/ A13.3-inch notebook computer (I5/8G /128G/Intel HD6000) as an example, the market price is about 6150 yuan, if you rent this computer in the easy point rent-and-send mode, the total rent for 12 months is 6972 yuan, The total rent for 24 months is 8,064 yuan, which is higher than the market price, so it is equivalent to buying the computer in installments. The total rent for a 24-month lease is well above market price, and the computer is old, and the service charge for renting a computer is not included, which makes it cheaper for the company to rent than to buy.
This is just one example. Looking at the rentable computers provided by Ediandian, the total rental price of most new computers is higher than the market price under the rent-as-you-go rental model, while the rental price of second-hand computers is not much different from the market price. This has to let the enterprise that has not formed the concept of leasing IT equipment to be discouraged, and IT has brought more difficulty to the further expansion of the market.
In addition, easy to rent the deposit is generally higher than the market price of computers, only the deposit of second-hand computers and the market is very small, which will have new thinking for enterprises. Although easy point leasing can provide a loan-free lease for enterprises, it is a privilege that can be obtained only after the qualification of the enterprise is verified. That is to say, this leasing mode is meaningless for enterprises that cannot pass the application for deposit exemption. In other words, Edirent’s rental service is only applicable to enterprises that can pass its deposit-free rental review, which means that market expansion has its limitations, as can be seen from the ceiling of Edirent.
Concept and service is the key to break the situation
Although in the IT equipment rental industry, easy point rental has become the industry leader, but the whole IT equipment rental industry to pry open the market is still very small. Online data show that less than 2 percent of domestic companies acquire office electronic equipment through leasing. From this point of view, there is still a long way to go for the future development of Easy point renting, leasing concept and service is the main breakthrough point.
First of all, develop the concept of enterprise leasing IT equipment, and help Easy point leasing to further expand the market. On the one hand, in this Internet era, the enterprise’s demand for computers is increasing, which can be said to be one of the basic needs of enterprises, but the vast majority of enterprises still stay on the concept of buying computers rather than renting them. On the other hand, equipment leasing of IT equipment leasing platforms such as Yidianren.com still has many disadvantages, especially in the rent, which makes IT more difficult for enterprises to form the concept of rental consumption. Therefore, IT is important to educate the market and promote the concept of IT equipment leasing to enterprises. For example, rent will be cut again within a moderate range, and phenomenal advertising will be triggered.
Secondly, improve IT services after the lease, in order to steadily improve the enterprise lease rate. Various problems may occur in the use of IT equipment such as computers, which can be solved by enterprises with professional operation and maintenance departments, but IT is difficult to ensure the effectiveness of department personnel under limited conditions. For the enterprise without operation and maintenance department, IT is necessary to find computer maintenance personnel, but the time is not controllable, the maintenance cost is not transparent will affect the enterprise’s work efficiency, cost expenditure, so efficient and professional IT service is particularly important for the enterprise. By improving the service level, IT equipment rental platforms such as Yidandian can not only improve the platform’s own reputation and brand value, but also increase the renewal rate and attract more enterprises to lease their computers and OTHER IT equipment, and increase the additional income of the platform.
Taken together, such as easy to rent to this class IT equipment leasing platform prospect is very broad, but to make the concept of enterprise users, from the right to use IT equipment ownership is transferred to still need further efforts to cultivate the market, open market space, and the follow-up service of the lifting equipment will become the core competitiveness, perhaps also will become the industry chasing hot spots. Favored by capital, but by many problems of easy point rent, IT equipment sharing road block and long, but with its leading industry advantage, grasp the overall situation to improve service quality, the future is still a bright.
Article/Liu Kuang public account, ID: Liukuang110