Is Lei Jun crazy? A 100 million + full surround screen, just a gimmick or breakthrough is better?

The full text altogether
3861Word, estimated learning time
9minutes

Photo source: Business News today

How bold the man is, how productive the screen is.

Lei Jun, as its name, pull out the mountain Xi gas world, publicity, such as thunder, one marketing to thousands of troops.

Standing in THE 5G tuyere, in the face of huawei, Apple and other friends of the pressure of business, Lei Jun carrying the share price halved millet, head on — Millet 5G new release conference as expected.

Photo source: IT Home

“Exploration, make the future more possible”.

At the press conference, Lei Jun showed out mi full screen TV Pro, MI 9 Pro 5G, MIUI11, MI true wireless Bluetooth headset, small love speaker Pro, MI mobile power 350W quick charging version accessories and other unique skills. But this session of master such as cloud, see recruit open recruit, rare applause. In particular, in the introduction of Mi 9 Pro 5G, Lei Jun constantly introduced the new phone at hand, but few people responded, the conference was once slightly embarrassed to be urged to fast forward.

Source: Xiaomi official website live

Until it came along — the Mi MIX Alpha.

Mi 9 Pro 5G is good, I choose MIX Alpha

In fact, The Mi 9 Pro 5G is quite good, continuing xiaomi’s always cost-effective style: 6.39-inch water drop AMOLED primary color screen; Powered by Snapdragon 855 Plus, up to 12+512GB of storage; Front 20 megapixel, rear 48 million +16 million +12 megapixel triple shot; Fingerprint identification under the screen: 40W wired quick charge +30W wireless flash charge +10W high-power wireless reverse charge. 4000mAh large battery, triple quick charge, VC liquid cooling core; Transverse linear motor; Dimensions 157.21 x 74.64 x 8.95mm, weight 196g; 5G, no 4G. Light, thin, easy to use, affordable just 3699, just 3699, just 3699 (important things three times).

Photo source: IT Home

The Mi 9 Pro 5G makes a lot of improvements over the Mi 9, but it’s still a bit mediocre compared to the eye-catching moves of its peers. Until finally, Lei Jun threw out his best trick of the day: the Mi MIX Alpha.

Source: Xiaomi official website live

“A disruptive concept phone, absolutely stunning.”

In fact, as early as a few days ago, Lei Jun did not resist, a series of 5 micro blog, for the new machine to build momentum, and attached “side face photo”, people imagination.

In terms of basic specs, the Mi MIX Alpha is basically the same as the Mi 9 Pro: Qualcomm Snapdragon 855Plus processor, 5G dual card full netcom, 12GB+512GB memory and storage combination, and UFS 3.0 transmission standard. 4050mA battery, 40W wired quick charge. Qualcomm Snapdragon 855 Plus.

Source: Xiaomi official website live

None of that matters. The screen matters.

A piece of screen

It is not the folding screen, waterfall screen, double-sided screen that eats melon masses to guess before, but “360 degrees surround comprehensive screen”. 2.15mm narrow bezel, screen ratio up to 180.6%. A complete screen wraps around the body, including the front, sides and most of the back. It can be called “front, back, left and right screen”, the visual effect is very impressive, like “The Three-Body Problem” in the water drop, “Transformers” in the Tesseract, Apple science fiction movies in the future mobile phone.

Source: Xiaomi official website live

“Wrap around the screen and leave the audience stunned.”

The back screen is mainly a light application center. When you flip the phone, you can automatically switch the screen, including message reminder, phone charging, games, and display around the screen, which is equivalent to the Notification page of Apple.

The overall design of the fuselage adopts layered surround fitting technology, which uses 360° protection material to fit the screen, and realizes the effect of surround screen through screw-in assembly technology. Innovative fingerprint recognition technology under flexible surround screen is adopted.

Photo source: Zhihu

With such a “advanced screen” is a titanium alloy frame, yes, Millet titanium mobile phone, the standard match of successful men! (Manual dog head) In addition, affixed with a layer of sapphire glass millet ancestral precision ceramics, flash blind my titanium alloy, a successful woman must have!

Of 3 brothers of titanium alloy, pottery and porcelain, sapphire hand in photograph echo, Lei Jun expresses, how expensive how to come, anyway now I also take not shipment will sell ~ handsome first say ~

Someone blows someone black, not a few can’t drag the netizen sarcasm: this is a folding screen phone that can’t fold?

Lei Jun darling expresses very grievance: “just not, surround screen to want to compare fold screen complex several times.” Also incidentally did not forget to drag competitors into the water, “and the two friends of the folding screen mobile phone has not been mass produced today.”

The Samsung Galaxy Fold is now on the market, while Huawei’s foldable phone has yet to be heard from.

Huawei Mate X

The samsung Galaxy a Fold

In fact, in addition to the screen, Xiaomi’s flagship “100 million” is also amazing.

A $

“One billion” is “100 million pixels in a camera photo.”

It is reported that the Mi MIX Alpha uses a combination of three cameras, of which the main camera is rumored to be “100 million” : the use of up to 100 million pixel 1/1.33 inch sensor, can direct 100 million pixel photos, 12032×9024 resolution.

Source: Xiaomi official website live

Since the settlement, Samsung and Xiaomi have not only opened up the supply of screen panels, but also opened up Samsung’s CMOS customization business. “100 million” is what Xiaomi and Samsung conspired to spend a lot of money to make. This “one hundred million” can not only take 100 million pixel photos directly, but also support four in one 27 million 1.6μm, can take ultra clear night scene. In order to highlight this “one hundred million” status, for this reason Millet also changed the four-axis tremble, 1/1.33 inches at the bottom of the large photosensitive original, really “bottom big one scared to death, some ice heart in jade ah”.

Photo source: Zhihu

Due to the advantages of the surround screen, MIX Alpha chose to directly cancel the front camera, which can be used for both one and the other. The rear camera is also suitable for taking selfies, which solves the problem of having nowhere to place the front camera, and also makes the selfie-lovers rejoice: no longer need to worry about taking a low-resolution selfie.

Source: Xiaomi official website live

Of course, the other two cameras are not bad either: a 20 megapixel ultra wide Angle camera and a 12 megapixel portrait camera with 2x optical zoom Dual PD phase focus.

all-in-one

In order to make the phone screen fully integrated, present a natural sense of unity and unity.

Source: Xiaomi official website live

MIXAlpha completely eliminates the forehead and chin areas, uses a new generation of on-screen sound technology, and optimizes the sound experience with a new oscillator sound unit that drives on-screen sound. At the same time, ultrasonic distance is used to replace the distance sensor. There’s also a high-voltage drive linear motor that replaces physical buttons with a two-sided pressure sensor. There is no button, a direct screen to the end, longitudinal silky.

It will not be abrupt because of the design of the surround screen, so the overall look and feel becomes unified rather than fragmented.

Hearing this, there must be countless netizens standing up: “Awesome! Arrange it!”

However, the reality is always cruel.

Know the price of my tears down, wallet: I am very difficult

One second, the screen lights up, and it blows.

After a second, a price, countless dissuasion.

No, it’s not 9999, it’s not 1999, it’s 19999.

Mi MIX Alpha: “Brothers and sisters, price comparison? Ten thousand dollars or more?”

Huawei Mate Porsche version:……

Apple Max series: “…”

Samsung W Series: “…”

Meizu: “Lei Jun, how do you begin again noble person expensive oneself expensive profession??”

Association: “I jio get this is plagiarism, evil millet, even we thought all copy, people ignore you…”

8848 titanium gold: “I have to go up point price……”

Vitu: “Oh?”

Swarovski iPhone: “Oh, you don’t need a bike, you need a few more diamonds.”

Jay Chou: “Say good don’t cry.”

Zhu Once: “I bought 100 new Xiaomi Alpha, and instead of using it to make phone calls, I strung it together and transformed it into a tower chandelier. Its modern design, with my Chinese table, coupled with rolex European noble, virtually to fair-weather friends, nouveau riche friends, Wang Booth great boring pressure. After dinner party home, a small love students, the living room came from the response. Ah, the happiness of the rich is so simple and dull.”

Many users: “before no money to buy millet, now no money to buy millet……”

Wallet: “It’s hard for me to lose weight…”

Lei Jun: “Exploration is to go into a no-man’s land and go where no one else has gone before. The mission of the concept phone is to explore, to make a truly disruptive product at all costs, regardless of mass production.”

Until the end, Lei Jun still carried out the theme of the conference – “exploration, let the future more than a possibility”.

Indeed, this is a great exploration, but the accompanying public opinion controversy and development pressure is unbearable lightness of life.

Photo source: Zhihu

19999, Lei Jun really not crazy? Is Alpha really worth it?

The most controversial thing, besides its screen, is the price of the 2W, which broke the record of the most expensive non-customized mobile phone in the history of Domestic mobile phone.

Throughout the history of Xiaomi and other traditional handset makers, this price has not been involved, and the price reference history is close to complete blank. Look across the phone and price itself, remove titanium like 8848. No one has ever dared to enter this price range for luxury products such as Vitto, and there is also a blank space for what configuration, stack and innovation should match this price range.

Looking at xiaomi’s current product line, Mi 9 Pro 5G is bound to win by volume. However, in the face of such fierce competition in the market, there is no other advantage except price to fight, so it is difficult to take the lead. As for Xiaomi MIX Alpha, whether it can be produced or not, this price alone has eliminated more than half of consumers, and the news of high cost and limited release tells us that it is bound to be unprofitable.

In this context, why would Xiaomi dare to sell 2W? There’s no way to sell it. Why develop it? Is Lei Jun crazy? Is it really worth it?

The truth is often beyond people’s imagination.

The Mi MIX Alpha will be sold for 2W.

According to experts, just look at a screen, the price is higher than the price of the current phone 2W. Pricing 19999, in fact, or sell at a loss, and buy and cherish!

At the press conference, Lei Jun also said Alpha research and development investment of more than 500 million, 1000 people involved in the research and development cycle of 2 years, 100 only 1 can be put into use, is not a simple piece of glass bending can be finished, is the condensation of countless r & D efforts.

It’s really “no cost, no return, no mass production”.

Lei Jun is really crazy…

Source: Xiaomi official website live

Value is not in itself, lies in the design, innovation, breakthrough, but also in the never-ending exploration.

In the early days, Xiaomi, with its outstanding hardware technology and unmatched cost performance, was famous in the mobile phone industry and became one of the four major domestic mobile phone manufacturers, occupying half of the mobile phone market. But as sales have increased, Xiaomi’s phone designs have become increasingly mediocre, and it’s been years since the Mix 1 was released in 2016 that we haven’t seen a stunning design.

In the eyes of the outside world, Xiaomi also seems to have stopped exploring, continuing the old road of “people friendly and cost-effective”, the original “craftsman spirit” no longer exists, and has gone to the “end of the road”. Under the squeeze of the market, it is gradually defined as a low-end brand, which supports a group of “proletariat”, but also faces great pressure of urgent transformation.

The sudden birth of MIX Alpha is undoubtedly xiaomi’s strong resistance to the external controversy — I am still exploring, I am still innovating and I am still here.

Xiaomi MIX Alpha, whether it’s just a POWERPOINT product or not? Whatever it’s worth, is it worth $2W? Whether it’s a loss or not, sell it or not? Its appearance really shocked the world, showed xiaomi’s “muscle”, let the spotlight back to “Dachang”, let “mi fans” regain confidence in Xiaomi.

This is enough.

For MIX Alpha, 2W is more of a symbol of Xiaomi’s “dachang style” after continuous exploration and breakthroughs. For Xiaomi, MIX series as the front, this MIX Alpha is to show the sincerity to everyone after years of setbacks.

For nothing else, Xiaomi deserves applause for exploring at all costs for once.

In conclusion, the Mi MIX Alpha is a bold experiment, although its true usefulness remains to be seen.





Note: Source of data and pictures — Live broadcast on miui’s official website, Zhihu