This article is reprinted from our official account: A Run’s Growth Research Agency



Recently, many young people have asked Xiao Mo for job hunting tips. In the previous article, we also shared some interview experiences for those preparing for job hunting. As an important channel for summarizing and presenting yourself, your resume has a direct impact on whether or not you get an interview. Today, the guest team brought you a run teacher’s experience to share, let’s see how to write a suitable resume, to enhance their workplace competitiveness ~


No.1: Refresh your resume


Don’t get obsessed with resume writing techniques

A resume is a calling card for you and your work history, so it’s more important to be who you are. Calling cards can only improve your first impression and interview chances, but they won’t improve your chances of getting accepted. Your skills are a 1, your resume is a 0. We can think of a job interview as a blind date. The documents and interview skills are equivalent to dating skills, but the success of a blind date depends on whether you are good or not.


Recognize resume skills correctly

Only by recognizing resume skills can we correctly view it. No matter how gorgeous words and expressions are, the problem of empty content cannot be solved. Optimizing your resume is about expressing 100% of who you are right now.


No.2 Ways to send resumes



First of all, before writing a resume, it is a priority to know how the resume is selected by the company and arrange the invitation.


Resume screening process: employers set standards, write JD job introduction — communicate with HR about the characteristics of the position and the background knowledge of the position (in case of telephone invitation) — HR preliminary screening, send potential resumes to the business department — business employers for fine screening — feedback to HR for interview.


How to send your resume:



Leverage your social network, go to large factories or medium to large companies, and try to make internal recommendations through friends or friends.


Participate in activities to expand contacts and headhunting resources. Try to meet social people and get referrals from them. It’s not impossible to get to know people at the event who can make decisions and hire you directly.


Keep the surprising, good use of wechat group, pulse, linkedin, zhihu, the above three main purpose or try to establish a long-term trust relationship, so that will reduce the cost of judging your resume.


No.3 Participants in writing resumes



If your resume doesn’t reach employers directly, HR is the first person to read it. Learn to apply HR thinking to your resume. HR is not familiar with business, so they usually look at a resume through keywords in 10-15 seconds, mainly to browse some key information communicated by employers, as well as some basic personal information, such as education background, years of work, related keywords, um, to emphasize, keywords.


So again, your resume and interview preparation should be a team with multiple roles:


HR: Ask questions about your resume from a human resource point of view. After all, the first step is the human resource view. And an HR person who will help you navigate the company.


Direct manager or industry leader: Abstracted your content from the job description. Describe yourself and outline your work and achievements. As well as a framework to sort out the whole self-introduction, the logic of the product and business, the second round interview.


Colleagues and friends at the same level: To review your resume, be a virtual interviewer, ask questions, refine your resume for possible answers, and review interviews.


No.4 Resume Structure



Whether you’re new or old, a resume is a business card, not an article. The quickest way to find your strengths is to tell them your strengths quickly.


So to outline a resume, let’s go from the abstract to the concrete.


1. Decide on the main idea of your resume first, your characteristics


Defining your main idea is how you, your colleagues, and higher-ups see your strengths. It is essential for entry-level employees to be able to carry out the leader’s plan well. Middle – and higher-level professionals need to shine, to show that they are better than most job seekers in one or more areas. That’s where you shine, like if you’re a product manager but you know a lot about operations that’s where you shine. Or maybe you know a lot about data analytics and viral marketing. At the same time, Teacher Yu Jun also said that through labels and highlights, you can push back your cognition of your career.


Review the work, look for the work of the material, in chronological order first cumbersome to write out.


It’s a process of finding arguments, like you say I’m a growth hacker, that’s the highlight of your career, and then you go back and look at what you’ve done, whether it’s in terms of experience or performance that you’re a good growth hacker. Express them freely and then abstract them into your resume for summary purposes. Secondly, make a manuscript for self-introduction.


2. How to write a resume structure


① Positioning of the resume

Determine your resume positioning from the general direction of writing your resume, keep the content of the resume in one A4 page, 1 and a half pages at most, then the word is in a range, set the tone is to describe the main content of your highlights.


② Basic rules of resume writing

From the individual to the company and then to the project, the company from the general background to the work content, the project in chronological order or highlight order, from summary to specific. The core purpose is to reduce the employer’s reading pressure. Gradually release information. So resume text should be minimal, that is, cut to the point where it can’t be cut anymore.


③ The main content of the resume

It should be generally divided into two parts: personal information introduction, company introduction + company related project introduction.


Personal information: A resume starts with a clear description of who you are and your basic information, including your name, contact information, place of work and so on. This part is about who you are.


Self-introduction: Quickly let users know your professional skills, although everyone will change jobs, but with the increase of years of work and the accumulation of work experience, which are precipitation in your body skills, skills and experience are your highlights. These can be outlined first, so that employers have a summary of your skills, and skills of professional recognition.


Background on the company’s work: Briefly explain your industry, segment, stage of your company, your users, what services you provide, and how the revenue comes from. This helps reduce the pressure on employers to read job descriptions and performance descriptions.


Job description: The scope of your responsibilities in the company, such as design front and back office, monitoring channel information, etc. You are the senior position in the company, experts do not lead a team to attack their own. Bring a team. This section will help employers understand your performance description.


3. Project and performance description


Introduction of multiple projects: projects in highlight order or chronological order.

The advantage of the order of highlights is that the beginning, the end, and the climax are easily remembered by readers according to the peak end law. Although the reading timeline is a bit confusing, I recommend sorting projects by highlights.


Specific description of project performance: What specific things I did (as described in part 3 of the job description) resulted in what benefits. Mainly data, such as absolute data GMV, or order quantity, etc., can also be converted data, conversion rate, etc.


Awards and other issues: personal work, industry awards, and professional publications.


4. Be as self-fulfilling and logical as possible



As a product manager, it is important to make decisions, so your description on your resume should be within your own logic or your understanding of your priorities and ROI.


Secondly, your description logic is consistent, which should be described from user demand, ROI and priority. The underlying logic is consistent, rather than one project describing user needs and another from a different perspective. Or some project background, and some not. A consistent document structure helps readers quickly understand your content through structure.


5. The STAR principle is not recommended



Many people teach you to write resume people will say: “STAR should be strictly followed. In fact, it is not. For HR and business side, the most critical part is actually the last two A (action), R (result), specific action plan and result. Because those are the two parts that show your ability. Secondly, the use of STAR will lead to a large number of words, and you may not be able to write clearly on a piece of A4 paper. Third, your job description and company background summary will also help readers understand your project. Most people’s job description and company background will overlap with the project background. Finally, use the STAR rule if you can control the number of words.


6. Determine your rank and set the tone of your resume



The position you’re interviewing for determines the Angle of your resume, so your presentation should be less about specifics and more about pattern structures and standardized procedures. Because most of the growth, product, operation, in fact, the content of the work is similar, for example, a product in the field of education to write their own work content is teaching system, content system, educational management system, this is nonsense, because education products these content is a must do. It’s more about describing your characteristics. For example, the medium content can be flexibly composed of courses, packaged into multiple course series, to support a variety of user needs. A lot of system nouns.


No.5 Write the details of your resume



1. Profile picture and other personal overview



Head is actually very useful: a lot of people don’t want to put a professional photo, pay attention to is a professional photo, not pictures, but the role of the professional photo is convenient to the interviewer and HR at the time of you to apply for to find you, you silly waiting for an interview, in particular, they silly in the waiting area looking for you, or embarrassed to ask you is so-and-so? It’s not a good experience.


Don’t use templates, they duplicate information: Most people can’t get out of templates, and it’s easy to create redundancy and duplicate information on the page. In particular, most template companies have separate experiences and projects. And I don’t recommend it.


Note to recent graduates: Tell them where you live and where you want to apply. After all, many people live in different places. Convenient for the interviewer to arrange the interview.


2. Personal overview of the problem



Newcomers do not write self-introduction, or write too self-introduction, professionals write too unprofessional. Many new people do not write self-introduction, come up directly is the project experience, and the project experience is too cumbersome to write. I personally feel the pressure of reading my resume.


Personal introduction followed by the couple or the workplace people write, write too, such as writing a personal hobby, character description, or hobbies, this is not professional, after all, everyone is working people, the first thing is more concerned with what was your professional skills, is your professional skills and professional experience and I. It is not to say that your personality hobby is not important, first of all, the description of personality is too subjective, secondly, a person’s personality needs to feel when the interview.


3. Confusion between work and project



There are two reasons why many professionals are confused about the work content and the project content. The most important one is that they do not do career review, which makes it difficult to write the performance of the project, or they do not summarize the performance at all, so they can only write about what they do, but not the results of what they do. The second is the real confusion between work and project. In fact, the job content is biased towards the job content in the enterprise recruitment information, partial summary description. The content of the project tends to be specific techniques and strategies under the work content. If you’re not meticulous, it’s easy to write the same. If you still can’t tell the difference between a project and a job. It is recommended that you write only the project description.


4. The project is something your interviewer can talk about. Hide it as well as reveal it



Every detail. Resume is a business card, it is definitely not a fiction story article, too many words, employers don’t understand your highlights. Secondly, the long ago experience are written very rich (really intoxicated). And talk too much. What do you talk about in the interview?


Don’t write duplicates without real iteration. Rematch if you do not really go according to the implementation of the rematch, can only show that you only reflect, then it is difficult to say that your rematch is correct, can only logically everyone pull this rematch, which is not beneficial to you. Second, if there is no reflection on the data, then it is no use, belongs to the intensity is not enough, at least some data deduction. If the interviewer asked, you can speak in the interview.


Talk about income, talk about transformation to give reference standards. A lot of people talk about absolute returns, and it’s good to have a reference standard like the industry average, or what the previous data was, or how fast it was achieved. The conversion rate is the same, just how much better than before. How big is the sample size? What is the ROI?


5. Make sure it matches your introduction



You’re good at transformation, or you’re good at user stratification. But there is no mention of transformation projects or user layering projects in your project, which makes employers read your resume and think maybe you just know the theory. Because project experience is something a person is proud of. The content you are proud of is conflicted without the skills you excel at.


6. It is not recommended to separate company experience from project experience



According to the timeline, recent experience is the most representative of your abilities. I’d better look at your job description and go straight to your project experience. Many people write separately, I also need to go below to see the project experience. Poor reading experience.


7. Specific description and avoidance of professional skills



Some resumes are full of skills that are missing. Powerpoint, Word, Excel, Xmind, product manager will write Axure, in fact, unless you Excel with those tools. Otherwise, these are redundant content, and secondly, labels will reflect your ability to say what you think is worth saying.


The second is to describe the ability to be proficient in Axure, familiar with user stratification. That’s how vague it is. People have a different idea of what mastery is. If you think Axure is going to use all the components in it, mastery is mastery. I think mastery is almost realistic animation. So add a quantified description of the skills you think are worth showing off. For example, keynote can mimic Android native interactions and animations.


8. Please consider your own work



For personal works or related to their own published content, I suggest you carefully consider the release, not to say that there will be output will increase the letter.


Some interviewers think you’re just being cute

If the post is too new, don’t post it, especially if you’ve only written a few posts. If you’ve been writing for a few years, it’s a different story.


Some people care that you might give away company information

This is my real experience, the interview was still a big factory, because my official account was worried that I would leak the company’s content and used this excuse to lower my salary and position. As anyone who reads my official account knows, I rarely write about my current company’s work for the sake of timeliness.


It shows that you have a long-term interest in an area

Be sure to find a three-party platform that can prove your passion for a long time, such as Zhihu, Weibo, wechat and Douyin. If it’s something you’ve been doing for a long time, it’s worth showing off in your resume.


No.6. Conduct a mock interview after writing your resume



Resume advantage is to guide the employer according to your delineation of the scope of the interview, many interviewers will be in this routine, is according to your resume to communicate with you, this is good, this is you have chosen the answer range. The second is that many interviewers will only extend the resume.


First of all, you must prepare the contents of your resume. Prepare best within the framework of your knowledge, and do enough with relevant arguments, often describing yourself statistically and logically. At this point, ask your group of friends and big shots to conduct mock interviews on your resume.


Make sure that what you say in your resume is well statedIf you can’t answer 60 points. Don’t write it down. This will make the interviewer doubt the truthfulness of everything you say.


I interviewed a boy before, for example, resume writing inside oneself use GrowingIO analysis of the behavior, I asked about how to distinguish the current element and the current position, he suddenly begun speaking just use it to look at the basic data, this is the special bad impression to the person, will know this is used to select the tools chosen must know knowledge.


No.7 Match the content of the resume preparation


A picture is worth a thousand words

What else can you prepare besides your resume? I suggest you prepare a PPT. For example, WHEN I talk about business to the interviewer, I always use PPT, because it is difficult to explain in words, especially when the interviewer and you are not in the same industry. I interviewed several large factories have this problem, that is, I simply talk about business, they will be very confused, but the response after the PPT is good, look at their expressions as if you did not take out earlier. Sometimes a picture is worth a thousand words.


Related demonstration equipment

Interaction designers and UI designers need to be aware of this. When I was in charge of hiring designers for my last company, I was more concerned about whether they had a computer or not. I always get a bad impression without a computer, and the reason is that as a designer, you should care most about what your work looks like, and you, you can’t assume that all companies are going to have the equipment for you.


If you don’t have a good Retina computer, bring a USB drive. But be sure to mention that you don’t have a high-powered computer. Rather than a lot of computer designers should take out a U disk, say you can find a computer for me?


No.8 Writing a resume supplement



1. Is resume discovery active or passive? You can modify your resume according to the JD of the company you like. This depends on your experience. I do not recommend you to do special targeted delivery of Product Methodology by Teacher Yu Jun. But more importantly, talk about your work experience.


2. If your resume has been discovered by the HR, there are two things you should do when you receive an interview invitation. 1. 2. At this time, you may not know JD information, by confirming the identity of the other party, you can confirm JD and make some specific preparations.


3. Don’t overstate or exaggerate. Especially the content of the data class, there is correlation, excessive modification is easy to be seen by experts.


4. No typos, punctuation, capitalization, or spelling errors. Such as iOS, Android, App and other spelling, confused to see Baidu Encyclopedia, or jingdong search book. Because the case error is an English error.


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