QQ Flying car is Tencent specially for QQ users to create a racing game, with many players spent a good childhood. However, with the diversified development of online games, the number of QQ Flying Car users in recent years has been significantly lower than before. Therefore, the appearance of QQ Flying Driver Tour instantly aroused the memories of many players, and it is reasonable that it won the crown of download list.

The trend of mobile games is obvious, and mobile games help players review the classic

In fact, mobile gaming is not just a recent phenomenon. Before that, minecraft, Devil May Cry, Hearthstone and other classic PC games have all gone mobile. Coincidentally, the official blog of the recent popular PUBG mobile game PUBG: Battleground also released screenshots of the internal test version of the live scene, it seems that the most popular chicken eating game is also rapidly occupy the mobile game market. It has to be said that classic PC games are reborn through smart phones, which also brings old players a chance to review the classics. It can be seen that mobile games have become an irresistible trend.

From the perspective of current MOBILE game-based PC games, two conditions need to be met in order to gain market recognition after the launch of mobile games, namely, strong IP and high stickiness of players.

A strong IP includes the playability and market recognition of PC games. Take QQ Flying as an example. QQ Flying combines the gameplay of leisure and competitive games. In the world of QQ Flying, players can get more achievements through continuous racing, and with the improvement of driving skills, the status of players’ characters in the flying world will also be improved. Tencent’s powerful game IP output provides its QQ users with a casual scene, and the level setting from simple to difficult can also meet the needs of players at different stages, and the real-time online competition can also be interactive, to meet the social needs of some players.

The high engagement of PC games ensures that there will still be a large number of online players after the transition to mobile games, and that the game itself has the ability to attract passionate players to revisit their “old dreams” on smartphones. According to Data from Zhongguancun Online, QQ Rush once achieved a record of 3 million simultaneous online users in 2012. Fantasy Westward Journey 2 in 2013 also had more than 3 million online users. In 2016, DNF officially announced that the number of simultaneous online users exceeded 5 million; League of Legends, a popular game in recent years, reached 7.5 million simultaneous online users as early as 2014… The highly sticky user groups of these end games have become a solid foundation for the rise of mobile games such as QQ Flying Speed, Dream Westward Journey, Crossfire and King of Glory.

In the early years, game manufacturers with a good market foundation and technical support, the trend of mobile terminal games is also becoming more and more obvious. According to the 2016 Q1 Domestic Mobile Game Market Index Report released by DataEye, in the first quarter of 2016, the number of licensed mobile games based on terminal game IP was less than 50, but the proportion of licensed mobile games based on terminal game IP in the overall market index has stabilized at around 15%, and the market index of licensed terminal games based on mobile game reached 86%. In the market, the emergence of popular mobile IP games such as “Legend of Mir ii”, “Jixia Love”, “Journey” and “Jade Dynasty” shows that mobile games have become a general trend.

Left – and – right – hand interaction is difficult to solve the IP output problem

In the current market, there are two main types of PC games after mobile gamification, no matter the classic games represented by QQ Flying Speed and Minecraft, or the emerging games represented by PUBG.

First, the two ends can communicate with each other

Dual-terminal interworking means that the PC terminal and the mobile terminal are connected. You can log in using the same account, and the PC terminal and the mobile terminal players can enter the same game interface to compete on the same stage. Such as terminator 2: Judgment Day, Fantasy Journey to the West, etc.

For game developers, the two-terminal interworking mode only needs to build a platform for data sharing between mobile phones and PCS, optimize the interactive functions of the platform, and simplify game functions. Instead of having to redevelop the game, find new game IP, character material and other new game elements, shorten the development time of the game. In addition, the dual-terminal interworking mode can help game merchants ease the dilemma of players migrating to other similar games, and even attract more players, bring more popularity and influence, and promote the expansion of market scale.

For the player, the two-terminal interworking mode avoids the difficulty of choosing a client. Players don’t have to worry about abandoning the PC scene because they want to play through mobile games (and vice versa) in the same genre, and they won’t have to give up their current account if they want to switch to mobile games after investing a lot of energy and money on PC. At the same time, players can also communicate with each other, providing a more diverse social scene for all types of players.

However, there are also disadvantages of dual-port interworking. During the game, the game balance may be damaged due to different operation carriers. Therefore, there are very few games that can fully dual-port interworking in the current market. For shooting games with certain difficulty, such as Judgment Day, only a small number of players with better hardware and skilled game skills in mobile games challenge PC players through this mode after the dual-terminal intercommunication mode is opened.

Second, it is divided and bifurcated

Two-end differentiation refers to similar games with roughly the same gameplay. Both have their own user groups on PC and mobile, but players playing on both carriers do not share the same scene of online interaction. Take League of Legends and Honor of Kings, PUBG for PC, and all the chicken-eating games on the market for example. Honor of Kings has a lot in common with League of Legends, both in terms of gameplay and equipment, and Backwild was considered the top mobile game before PUBG came along.

For developers, a two-sided game can be built with characters and environments based on previous game models, but requires a separate database of games and a social system for players. Compared with the interworking mode, there is no problem of PC and mobile operating on the same platform in the two-terminal differentiated game, which can effectively eliminate the unfair phenomenon caused by different operating carriers and ensure the balance of the game. At the same time, it can also meet the game experience of players with different carrier needs.

But the two-end divide is prone to the discordant chain of contempt in gaming. League of Legends players think Honor of Kings is too easy to challenge. Honor of Kings players joke that League of Legends players can only play in front of a computer, which is not portable. And double side differentiation model is easy to cause the player collective flow to the fragmentation of time utilization higher mobile game, suitable network science and technology in July 2016, Internet cafes, according to data from the month start times of “hero” in the net cafe for 394 million times, compared with last year fell 20%, while the loss of a large number of players are similar to the mobile game of the king of glory.

In general, both modes make use of existing terminal game IP for mobile gaming, maximizing the lifespan of classic terminal game IP. From the perspective of mode advantages, the short development time of dual-terminal interworking mode can help game enterprises seize the market quickly, and can effectively curb the loss of players in terms of diversion. However, with the expansion of the mobile game market, mobile games without their own independent IP output sources will greatly increase the market elimination rate, which is not conducive to the development of highly sticky users for game enterprises.

The east wind has arrived, IP output is still a single mobile game enterprise key breaking point

Fortunately, as the carrier of mobile games, smart phones are growing rapidly in both production and market share. With the technological improvement and the expansion of the number of smart phones, the end game can be quickly realized. Global smartphone production reached 1.46 billion units in 2016, with Chinese smartphone brands performing strongly in 2017, TrendForce data showed. The continuous improvement of hardware technology has laid a good foundation for the large-scale expansion of the mobile game market.

After having a good carrier foundation, the trend of mobile gaming becomes more obvious. However, most of the current mobile games on the market are based on the existing IP, and the classic high-quality IP will be exhausted, then the mobile games will be exhausted in the fierce competition in the mobile game market.

For Tencent, NetEase and other large game enterprises, even in the game market where the dominant position of mobile games is gradually clear, they will not give up the research and development of more in-depth game end games. Therefore, they do not need to worry too much about the output of high-quality mobile game IP.

However, for a single mobile game manufacturer, it is not only faced with copyright disputes arising from the use of existing IP for mobile games, but also faced with the squeeze of legitimate IP mobile games such as King of Glory and Wild Action in the mobile game market. Solving the IP output problem has become the only way for a single mobile game manufacturer to survive. And judging from games like Onmyoji, mobile games aren’t the only source of mobile IP. Therefore, in this era of mobile gaming, the incubation of independent mobile game IP may become the key to the success of a single game manufacturer.

To sum up, in this mobile game gradually become the dominant market, many game companies have used the rise of smartphones as dongfeng, restore the classic PC game after packaging and optimization into the mobile phone market, will end to maximize the use of IP, is the IP can swim in the market continue to play the best result of waste heat. In order for a single mobile game manufacturer to survive in the trend of mobile mobile games, it is necessary for the enterprise to hatch its own independent mobile game IP and completely solve the problem of high-quality IP output.

Article/Liu Kuang public account, ID: Liukuang110