On July 13th, the second phase of Inspur Yunzhou Intelligent Manufacturing Broadcasting Studio was officially held to share the construction path of Inspur Yunzhou helping regional brand system construction and enabling high-quality development of local industries.
At present, all places are actively building regional brands. It is not only a symbol of high-quality development of local characteristic industries, but also an important support to drive regional economic development, and an effective means to enable the new development pattern of “double cycle”. However, many problems have been exposed in the development of regional brands, such as lack of credibility in brand authorization, single channel of value transmission, weak ability of service enterprises, and lack of means of brand protection. Therefore, it is urgent to make use of new digital infrastructure to enable the construction of regional brand system.
Wave industrial Internet food pharmaceutical industry department general manager wen-bo li said intelligent transformation, the wave YunZhou based on national quality infrastructure, based on a industrial Internet infrastructure platform – YunZhou chain, using analytical system identification and block chain technology, build regional brand service support system, implies “standard leading brands, certification authorization access, traceability service, all the The operation drives the benefit, the supervision strengthens the bottom line, the credit purifies the market “in one, helps more regional brands go out of the region, towards the country and even the world.
In the service system, blockchain, as the core technology, mainly plays two roles: one is its traceability and tamper proof characteristics, locking the main responsibility of brand certification bodies, enterprises, certifiers, and so on, so that they can not be counterfeited; Second, through the collection of multi-subject data and cross-validation of data, it is difficult to fake and further transfer the trust of the market brand.
Li Wenbo introduced that Wave Yunzhou mainly provides four services for regional brand system construction, including brand digital certification, enterprise intelligent service, brand dynamic supervision, brand sustainable operation.
Enterprise intelligence service, for example, wave YunZhou based on resolution of identified industrial fusion technology, the Internet gives people, machine, digital id, through agriculture, food processing, storage and logistics, terminal consumption process information chain, realize the total factor information connectivity and business synergy, digital power enterprises and industry transformation.
In 2021, rose was selected as the city flower of Jinan. Together with Inspur Yunzhou, Pingyin Rose Industrial Development Center has built an industrial Internet service platform, accelerated the integrated development of the primary, secondary and tertiary industries, and reaped the value of industrial upgrading. Through the power of the industrial Internet, the digital level of Pingyin rose industry has been significantly improved. The processing efficiency of the enterprise has been increased by 40%, the settlement efficiency has been increased by 80%, and the brand exposure has been increased by 500%.
Inner Mongolia “Mongolian logo”, Yunnan “one county and one industry”, Chongqing “ba wei yu zhen”, Jiangxi “Ganfu agricultural products”…… More and more regional brands are joining hands with Inspur Yunzhou to embark on the road of digital transformation and achieve high-quality development.
In the next step, Inspur Yunzhou will consolidate the construction of industrial Internet infrastructure, fully enable the intelligent transformation of the manufacturing industry, and plug in the wings for the transformation and development of regional brands.