The ultimate goal of operation is to gain the long-term loyalty of users, make them feel the value of the product and generate conversion behavior such as payment. In the past, developers had to rely on traffic dividends for extensive growth; Now, developers are able to rely on existing traffic to make their operations more refined. Therefore, as the value of traffic highlights, operations are forced to stand in the front line of “value creation”.
On July 7, the operating help hold the “effective operation ChuangXinLun unicorn” series of salon hangzhou station will invite the netease, copper street, graffiti, science and technology, and many other industries operating higher-ups, explained the most valuable guidance from multiple angles of operating ChuangXinLun, for the senior operators to build a fast advanced road.
During the event, Kong Yunfang, chief operating risk control officer of netease community products, delivered a keynote speech titled “The Story behind E-commerce Risk Control Operation”, sharing common anti-cheating methods in marketing and secrets behind content operation.
The fleece party we fought against all these years
Brushing, cash and wool party are the most common black industry chain behaviors of e-commerce platforms. In this regard, in the risk control operation often adopts marketing anti-cheating and anti-junk information operation means, and anti-wool is the most important.
The so-called “fleece party” refers to those who specifically choose the marketing activities of Internet companies, with little or no cost in exchange for high rewards. From initial rob welfare and coupons, free to cluster P2P network platform, which in recent years to gather in electric business platform, “wool party” also gradually from the individual to the group gathered development, formed the organized, scale and the division of professional “wool party”, and even developed a complete and mature black chain industry interests.
Therefore, in view of the increasingly rampant wool pulling on e-commerce platforms, operators need to take appropriate medicine.
The importance of content as a medium that connects products and users is self-evident.
In the 2018 Q1 Chinese cross-border e-commerce platform market share statistics chart released by iiMediaResearch, kaola.com ranked first with 26%.
Taking the typical Koala grass community as an example, in the process of content operation, excellent grass content can be introduced into the evaluation to expose the real and detailed user experience, and high-quality content in the platform can be screened by the “black and white” technical operation rules.
In the end, Kong yunfang pointed out that in order to maintain a good operating environment, safety issues should run through the whole product life cycle to avoid the broken window effect.
July 31, 2018, Hangzhou, China cloud Innovation Conference – Game Forum
Yi Shield invited game industry experts from TalkingData, netease Lei Huo (Chinese Ghost), netease AR Games, netease Cloud Yi Shield, Goode, Unity, Touch Technology and so on
Discuss how big data, game engine, AR/VR, blockchain, security and other technological innovations can help break the game industry
The agenda
Game technology developers are welcome. Seats are limited. First come, first served
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