Assessment Task IAB303 Data Analytics for Business Insight Semester I 2019 Assessment 2 — Data Analytics Notebook Name Assessment 2 — Data Analytics Notebook Due Sun 28 APR 11:59 PM Weight 30% (indicative) Submit Jupyter Notebook via Blackboard Rationale and Description Foundational to addressing business concerns with data analytics is an understanding of potential data sources, the kinds of techniques that may be used to process and analyse those data, and an ability to present the final analytics in a way that is meaningful for the stakeholders. This assessment will involve the creation a Jupyter notebook, demonstrating your understanding of the technical process required to address a business concern using data analytics. You will use your knowledge from the workshops together with the techniques practiced in the practical lab sessions, and apply both to a selected business scenario. You will not only perform the necessary steps, but also provide an explanation of your decision process. Learning Outcomes A successful completion of this task will demonstrate:

  1. An understanding of how a variety of analysis techniques can be used to take raw data

    and turn it into information that is meaningful to a business concern.
  2. How a particular business concern shapes the decision-making process in data

    analytics.
  3. An ability to select, prepare, and use appropriate data, analysis techniques, and

    visualisations.
  4. An understanding of a variety of data sources and the way that the data is structured.

    Essential Elements

    You must submit 1 Jupyter notebook which will:
  5. Demonstrate an understanding of:

    a. Selecting and processing data appropriate for required analysis

    b. Selecting and performing analysis techniques appropriate to a business concern

    c. Addressing a business concern through visualisation of analysis
  6. Document your decision making with explanations of your choices

    You will use the code cells of the notebook to demonstrate your grasp of analysis techniques,

    and you will use the markdown cells to (a) craft a narrative linking the analysis to a business

    concern, and (b) document your decision making.

    Further detail on the steps required to produce the notebooks is outlined in the ‘detailed

    instructions’ section below.

    Marking Criteria

    This assessment is criteria referenced, meaning that your grade for the assessment will be

    given based on your ability to satisfy key criteria. Refer to the attached Criteria Sheet and

    ensure that you understand the detailed criteria.

    It is important to realise that the assessment does not only require that you know or

    understand, but also that you demonstrate or provide evidence of your understanding. This

    means that you are making your knowledge and understanding clear to the person marking

    your assignment.

    You will not receive marks or percentages for this assessment. You will receive an overall

    grade (e.g. pass – 4, high distinction – 7) based on the extent to which you meet the criteria. In

    general, the most important criteria (criteria 1-5) will be essential to the grade, and the least

    important (criteria 6-7) will affect the grade when important criteria results conflict or are

    ambiguous.

    Detailed Instructions

    The notebook should tell a story (narrative) based on a selected scenario, that starts with the

    data selection, moves through the analysis, and concludes with connecting the visualisation to

    the primary business concern of the scenario. The story should make sense to the

    stakeholders.

    For each step, you must document your decision making and explain why you did what you

    did. This description of thinking should align with the overall narrative.
  7. Scenario: This will briefly describe the business, the business concern and its significance to the business, and the key stakeholders who have an interest in the concern. Scenarios will be provided via blackboard for you to Select from. You may choose your own scenario only if it is approved (in advance) by a member of the teaching team — IT must meet minimum standards. A description of how you interpret your scenario should be provided at the beginning of your notebook.
  8. Data: You will choose a data source appropriate to your scenario, and write the necessary

    code to obtain the data and make it available for analysis in your notebook.
  9. Processing: The data may need to be processed prior to analysis. At a minimum it should

    be cleaned, but it may need to be processed in other ways appropriate to your chosen

    analysis technique.
  10. Analysis: You will need to select an analysis that is appropriate to your scenario, and which

    also includes:

    a. At least two of: reading and cleaning a text file, parsing unstructured data,

    analysing with social media data.

    b. At least one of: use of open data API or web-scraping.
  11. Visualisation: You will need to create a visualisation that is appropriate to your scenario and

    the results of your analysis. You must include at least two different types of visualisation

    (e.g. tabular, graph or chart, annotated text).
  12. Connect with concern: You need to connect your visualisation back to the business concern in a way that is meaningful to the stakeholders of the business. This may involve providing additional descriptive text that explains how the visualisation might address the concern. Resources The following resources may assist with the completion of this task: Refer to the workshop and lab notebooks for techniques and discussions of business concerns Use Slack to exchange code and discuss detail of the task Questions Questions related to the assessment should be directed initially to your tutor during the lab session or on the appropriate slack channel. Your tutor may address these for the benefit of the whole class. The teaching team will not be available to answer questions outside business hours, Criteria Sheet — Assessment 1 Workbook-IAB303 Data Analytics for WX: codehelp