Released by IDC, a global authoritative consulting institution

“China Video Cloud Market Tracking (Second Half of 2020)” report: Ali Cloud has been the first in the overall video cloud market share for three consecutive years, accounting for 26.21% of the overall market share.

Video cloud Track NO.1 led the way

Recently, the report “China video Cloud Market Tracking (2020 H2)” released by INTERNATIONAL authoritative data company IDC shows that the size of China’s video cloud market in the second half of 2020 reached 3.81 billion US dollars, with a year-on-year growth of 45.7%. In the second half of 2020, after the explosive growth due to the epidemic, the market returned to normal. Video cloud still maintains strong development potential energy.

Data show that in the second half of 2020, Ali Cloud video cloud market accounted for 26.21%, continued to maintain the market share of the first position, also for three consecutive years to maintain the role of the leader. At the same time, in the video cloud infrastructure share, video CDN share, and video public cloud/private cloud/hybrid cloud market segment, Ali Cloud is equal to the previous years, occupying the first place, leading the overall video cloud track in China.

For the video cloud, the core is the creation of new businesses and the application of new scenarios based on customized solutions. The report pointed out that online audio and video interactive entertainment, e-commerce platforms live delivery of goods, online education classes and classes are still the core driving force for the market growth in the second half of the year. On the other hand, the demands of traditional industries such as radio and television media, medical care and finance are increasingly clear, and the construction of regional video cloud service platforms is accelerating.

At the same time, data shows that the market size of video cloud solutions in the second half of 2020 reached $700 million. Various collection and editing solutions for video production are the growth highlights of the solution market in the second half of 2020. Interactive live broadcasting and audio and video communication for the broad entertainment industry are still the core contents of the market.

All scenarios will help upgrade the industry’s digital intelligence

Aliyun video cloud is focusing on the core fields of digital intelligence media, intelligent education, platform e-commerce, Internet pan-entertainment, office collaboration and so on, and focusing on AI to enable the whole link of audio and video services, so as to facilitate the industrial upgrading of digital intelligence.

People’s Daily X Ali cloud

In order to ensure the timeliness and initial coverage rate of the NPC and CPPCC, People’s Daily and Aliyun jointly set up “AI editorial Department” to directly attack the pain points of low production efficiency and narrow communication channels of traditional media. AI editorial department integrates the ability of “seeing”, “listening”, “understanding”, “reviewing” and “checking” into one, which deeply meets the needs of journalists in front of the “multi-habitat combat”. It can shoot and compile on the spot and publish quickly, comprehensively enabling People’s Daily “newspaper, network, terminal, micro and screen” all-media NPC and CPPCC reports. And continue to help the newspaper “service trade Fair”, “Import Expo” and other major reporting activities.

X Cloud

Xuexin network is called “China higher Education Student Information network”, which is sponsored by the National College student Information Consulting and Employment Guidance Center. During the epidemic, xuexin responded to the policies of the Ministry of Education on remote reexamination, and quickly launched the remote interview system for graduate enrollment, serving about 1.5 million candidates. Ali Cloud relies on excellent enterprise-level audio and video communication service guarantee ability and rich video conference service experience to ensure the stable operation of xuexin postgraduate video interview and improve the efficiency of the second interview.

Taobao live X Ali Cloud

In 2019, the live streaming e-commerce industry exploded, while the traditional live streaming technology is unable to meet the high requirements of live streaming e-commerce for real-time interaction. Aliyun and Taobao Live jointly launched real-time Streaming (RTS), an ultra-low latency live Streaming service, to reduce the end-to-end delay to less than 1 second. Since RTS can reuse the nodes and network resources of Aliyun Live BROADCAST CDN, it effectively balances the requirements of live broadcast e-commerce on access cost, node coverage and carrying capacity. Ali Cloud RTS has experienced the double test of taobao Live 618 and Double 11 promotion in 2020, and has been fully online on Taobao live.

Zhejiang University X Aliyun

Based on intelligent media processing platform, Zhejiang University’s “Smart Cloud Classroom” comprehensively applies video media capabilities and AI capabilities, implements a new mode of “ground-to-air” online classroom, realizes AI intelligence analysis of all classroom signals, and provides multiple functional modules such as simultaneous interpretation, AI classroom knowledge deconstruction, and AI collaborative note-taking. The powerful underlying technical support of Aliyun video cloud improves the quality of course video and viewing experience, and proposes intelligent solutions to further improve teaching accuracy. On February 24, 2020, Zhejiang University launched online courses and offline resources, realizing the normalization of smart education.

KUMU X Aliyun in the Philippines

Kumu is a leading mobile social platform in the Philippines, which has accumulated a large number of registered users since 2018. Its operation mode is mainly live streaming. In order to increase activity and user stickiness, Kumu hopes to add UGC short video section to the platform to build short video business easily and quickly without spending a lot of development costs. In order to solve the problems such as long construction time and poor network stability, Ali Cloud Video cloud provides Kumu with one-stop access client short video SDK and network CDN distribution solutions to help customers quickly establish short video services on their own platforms and ensure smooth uploading and playing experience, so as to help customers quickly verify new services.

Yuexiu real estate X Ali cloud nail meeting

Yuexiu Real Estate, as one of the first comprehensive real estate development enterprises established in China, has been developing four-party co-creation with Dingding, Ali Cloud and Lanling since April 2019 to create a fully connected, digital and intelligent mobile centralized business processing platform — Yue Work (exclusive version of Dingding large enterprises). By connecting “Joy Work” with the third-party video conference system, it provides a more simple and convenient joining experience while using the existing mature video conference system, realizing the integration and communication between mobile terminal and traditional conference room equipment, effectively utilizing existing resources and improving meeting efficiency.

The imagination of The Times of billions of market

IDC forecast shows that in the next five years (2020-2025), the cagR of Video cloud in China is expected to reach 35.2%.

In the face of the growth trend of video cloud track, IDC China industry cloud service research manager Wei Yunfeng said that the epidemic strict restrictions for China’s video cloud market has brought the second growth upsurge in five years, and the next growth upsurge is brewing. The existing video scene is evolving to HD, interactive and immersive. There are also non-video scenes evolving towards video. The two driving forces will drive the video cloud market to continue to grow at a high speed, and even create a new “hyper-video era”.

In the 2021 Ali Cloud video cloud Panoramic innovation Summit before the release of IDC report, Ali Cloud video cloud has put forward and in-depth analysis of the concept of “super video era” for the first time. In such an era, content and interaction are undergoing subversive evolution. 5G and video cloud play the role of accelerator of evolution and catalyst of scene innovation, while “cloud + video” drives the whole scene and trend of video and online.

As the key base of the big video industry, video cloud is an interdisciplinary field that integrates 5G, cloud, AI, audio and video, and even virtual technology. On the basis of such integration, how to reshape the new value of technology and the new direction of business is the focus of Ali Cloud video cloud on the track.

Through history and times, we can perceive that human communication needs are evolving from closed and limited to free and infinite. Undoubtedly, this constitutes a more infinite imagination space for the video cloud market. IDC forecasts that China’s video cloud market will exceed $31 billion by 2025.

The future video cloud market is a commercial track as well as a technical track. Technology creates business. Technology changes the world. At the Cloud Summit in May, Alibaba executives said, “Any technology challenge Alibaba faces is world class. Ali Cloud technology is also the world’s leading, we will feed customers in the business.”

Ali cloud video cloud with the alibaba outstanding technical capabilities and ecological system, and its precipitation for 13 years of industry experience, is working on the cloud one of the few intellectualization av ability, construct the whole scene product matrix and the link of audio and video services, power industry more number of intellectualization transformation and many industry intellectualization, pratt & Whitney universal sharing, technology, Facilitate innovation and value creation on the cloud.

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