There are 95 days until Halloween, 2021 (November 1). It seems to be very far away, but the smart sellers are early to choose goods, goods!
Searches for Halloween-related items on Amazon start slowly in the second half of each year, then pick up quickly in late September and peak in October, according to previous data.
Starting in July, more and more consumers are already shopping for Hallowe ‘en-related products, such as cosplay costumes and masks, candy and cakes, and decorations such as pumpkins, colored lights and skeletons.
However, this year, due to a variety of conditions, including suspensions, container shortages, port cancellations, strikes and closures due to COVID-19, the global supply chain has been congested and the shortage of containers has become even more severe. For Chinese sellers, it is also necessary to give more time to stock up.
First, how to choose Halloween?
1) Halloween decorations
Foreigners for Halloween have much importance, look at the streets of European and American countries, can be seen everywhere is the scene:
Each year, halloween-related textiles, such as throw pillows, and lighting and hangings designed to create a spookier vibe are among the top sellers in the home decor category.
2) Halloween costumes
Halloween evolved to today, has become a popular, popular cosplay carnival.
Just in time for Halloween 2020, Google has released the latest version of its annual “Frightgeist” Halloween trend.
According to Google, searches for costumes increased last year in the run-up to Halloween:
Cobra Kai
Dungeon Master
The Mandalorian
Space Cowgirl
Trolls
Belle
Marshmello.
Inflatable shark
Firefighter
The Sanderson Sisters
Although the above data is from last year, in a year, consumers will have new preferences, but I believe there will not be much change. In the selection of products, sellers can also make reference.
Sellers can also pay attention to the recent hot spots in Europe and the United States, Halloween costume design is often inspired by this year’s popular film and TELEVISION works.
For example, the animated film hotel Transylvania, which topped the North American box office over the weekend, will soon release its fourth film, Hotel Transylvania: The Adventure, in time for Halloween (October 2021). Many of the characters in the show fit the theme of playing ghosts on Halloween.
In addition to clothes, Halloween mask products are also one of the most popular sales products.
Through data search, it can be found that in previous years, glowing masks and pumpkin masks with Halloween elements were popular in sales. In 2020, affected by the epidemic, masks with Halloween elements topped the sales list.
According to JungleScout, some of the most popular masks for Halloween 2020 are:
① A mask printed with vampire fangs earned nearly $100,000 in October 2020;
② A cat print mask whose sales in October 2020 increased by 1,245 percent over the same period in 2019;
③ A clown – and skull-themed mask, the hybrid Listing sold more than $110,000 in October.
3) Pet peripheral products
In foreign countries, the pet economy is a huge industry. Just because pets can’t actively participate in Halloween revelry doesn’t mean they can’t celebrate the dreaded holiday together.
Their owners dress them up in cute and scary Costumes to make sure they don’t miss out on the holiday fun.
Two, Halloween selection recommendation
In combination with the characteristics of Halloween, the following products sellers can pay attention to:
1) Hallonween Pet Bat Wings Cat Dog Bat Costume
2. Bat LED Neon Night Light
3) Romingo Mercury Glass Pumpkin Light with Timer for Halloween
Halloween accessories are still the main sales force, innovative products are more popular, faster logistics time to catch up with the celebration of the holiday.
This year’s Halloween is coming soon. Sellers can learn from the experience of previous years to prepare for operation. At the same time, the uncertainty and potential opportunities created by repeated outbreaks in the West also require sellers to be careful.