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Up to now Hu Daxin engaged in SEO has been the seventh year, from the earliest website construction business, to today’s SEO consulting business, in the middle of the contact with more than N large and small enterprises. Especially in the process of developing SEO services, what bothers me most is that the enterprise website is not developed by its own internal technical team, but by the outsourcing company.

Therefore, it also brings a lot of inconvenience to the follow-up SEO marketing operation work. All kinds of operations that do not meet or even seriously violate the search engine SEO guidelines emerge in an endless stream.

Of course, there is no denying that there will be individual conscience of website construction outsourcing companies can make the website meet the requirements of SEO specifications, rather than just to do a function for customers can be used, completely disregard the customer’s follow-up website operation work. (Do not exclude that this operation belongs to a buried point, whether to persuade customers to buy some subsequent network marketing value-added services 😂)

SEO is a careful job, which I think all the people in the SEO industry will not deny. Search engine development so far, early market competition is small, the information on the Internet is closed, so at that time if you build a website to do a little content, the accumulation of keywords to reflect the core theme of the website, most will have a good ranking.

But now in 2021, this operation was not so good more than a decade ago, let alone today. So never underestimate the wisdom of the Chinese people.

All right, back to business. It is because customers do not understand technology so they will find website construction companies for outsourcing services, but outsourcing companies for whatever reason, the final delivery to the customer’s website, there will always be more or less SEO non-standard situation.

Not fatal problem is still good, if it is a few more deadly problems, such as search engines can’t crawl site content (not bar, such as the VUE single-page applications is the default is not friendly to search engines, content scraping difficult, Hu Daxin experience, but also good front personnel technical cattle group, to solve the 👍), that this problem if early detection is also good, If it is found late, the site volume has reached a certain scale, and then want to adjust the site in line with SEO friendly need to break bones.

Therefore, here today Hu Daxin will give you a popular science: Enterprise website construction SEO standards guide in the making, has the standard guidelines, regardless of site is developed by enterprises has its own technical team is looking for outsourcing companies, can write this standard into development requirements document, so that eventually made to site won’t big SEO problems, even late fine adjustment is completely OK, It is not only conducive to the business owner’s own late operation of the website, but also to avoid the assumption that the website has SEO needs in the later period to contact technology to do a large area of rectification, time-consuming and laborious situation.

After all, the technical staff of the outsourcing company is not so stable, once there is a departure, the new programmer will take a look at the code of one person. According to my observation, most programmers are not very willing to maintain the code written by the last person, especially in the case of large areas of maintenance, most of the time it is not as convenient as tearing down all their own writing, hahaha 😂

Enter the topic below, here only talk about SEO specifications, as for the site theme, column layout and other later convenient to increase the modification of the place, this article does not do too much to explain.

Detailed enterprise website construction production SEO specifications standard guide is as follows:

I. SPECIFICATION of three elements of TDK (Title, Description and Keywords)

Speaking of TDK, it is estimated that all SEO people know it, but this article is aimed at non-technical people who do not understand and technical people need to know the knowledge points clearly. The so-called TDK is the three attributes in the webpage meta, namely: webpage title, webpage description and webpage keyword.

Why do you say that? Because usually, a website is composed of multiple pages (such as home page, column page, article page and some other pages together to form a complete website).

At this point, each page has a different content, representing a different page theme.

Assuming that some front-end frameworks do not have specification Settings for this, then developers need to do this specification to ensure that the TDK of all pages of the web page is not the same and repeated, so as to facilitate search engine crawlers to better understand the topic of the current page, so as to obtain better keyword ranking. (Personally, I have seen many such sites where all pages of TDK are the same.)

For example: A page is about topic A, but the TDK of the page is set to topic B, and all the pages of the site have different content topics, and TDK is subject B. How do you make a search engine crawler feel? Who am I? Where I am? What does this page say?

Second, the website URL path format specification

The so-called website URL path specification, refers to the visit to the website content, appear in the browser address bar that link address, commonly known as URL.

For example, the homepage of the website, that is, the default first page opened after visiting the domain name of the website, called the homepage of the website, URL links are generally the domain name of the website.

For example, when visiting the home page of a fast-growing website, the URL path displayed in the browser address bar is by default. The domain name ends with a slash (/), and the default home page file name should not appear after it, for example: Index.php, index.html,index.jsp, and so on.

Similarly, the site column page or article page is the same. The following is a common URL format:

The URL format of column page is generally:

Domain name http:// / column name/domain name http:// / column name. The HTML in fast growth, for example: growth of SEO column URL links for: growth in operating the URL column links to: the code

Article content page URL format is generally:

http://web domain name/column name/article database ID.html Http://web domain name/uniform name/article database ID.html is the second format used for rapid growth. Use article field said articles, to show all the article URL path to the article: the article database id of 1 article URL: database id for 10 articles URL link: the code

By analogy, such as enterprise website commonly used column name, enterprise profile/about us (), enterprise news (news), FAQ (FAQ), contact (Contact), download column (Down), question column (Question) and so on are so, URL name as far as possible to reflect the current page content, take general English or more commonly used names.

In addition, the URL link as far as possible pseudo-static, although pseudo-static is not really static, but always in the page links and URL propagation, will be much more convenient. Dynamic links, followed by a list of query fields, look as ugly as they can.

3. The link adopts a tag link

At first glance, some people may think that I wrote this wrong, but it is not. I have seen many links on websites (such as the list of articles) using div, although the title of the article in the div can normally click to jump, but the use is not a tag, and through JS or other technologies to achieve, in this case will seriously affect the search engine to the page of other URL links to crawl the content.

What does that mean? As we often say, SEO internal chain, external chain, these are a tag links, search engine crawler spider visit the website, the actual crawl is these links, and crawler but through a tag crawl layer upon layer.

Therefore, if the link is not a tag link, it will seriously affect the spider on the website page to crawl the link, which is not conducive to the development of SEO operation work.

Four, non-important content is not transmitted and shielded spider grab

This is known as the Nofollow and robots protocol. Normally, our website will have some links are not important (in the case of does not affect the user experience of the link is not important, there seems little point in or even included a page link), and some pages are we only show to the user, but don’t want the search engine crawl further (for example, some of the common user register, login page, etc.).

So like these links or pages, we can set the nofollow and set the robots.txt file to prevent search engine crawlers from crawling and crawling.

For example, the link of the website record number and the public security network record number does not affect the user experience, and the user will not click, but it is a hyperlink with a tag. Nofollow can be set, so that the crawler does not crawl the record number link when visiting our website. Since the record number link belongs to another website, it can be understood as a website exit. If the crawler continues to crawl, it will leave our website from this exit, and the nofollow attribute can solve this very well.

Similarly, links such as user login and user registration can also be set to nofollow without any impact on the user experience.

In addition, robots protocol is also very simple, generally known. This has the best word, no word for the enterprise website is not a big problem, can understand.

Five, site content crawl recognition friendliness

I mentioned this at the beginning of this article, and this is the most important, most important point. With the rapid and iterative development of front-end technologies, front-end development frameworks such as VUE are becoming more and more convenient. Nowadays, many web projects are using such front-end frameworks. However, there is an obvious downside to this type of single-page application, which is that it is not SEO friendly by default.

However, with the development of technology, front-end development frameworks like VUe. js tend to be improved, and there are various SEO optimization solutions for VUE and other frameworks on the Internet. But by default, not to do the processing, is really not SEO friendly!! (Remember this if you’ve ever stepped in a hole and don’t want to step in a hole like me!) Be sure to communicate well with the front end developers at the beginning of the project, and the website should do SEO processing, especially for the search engine crawler’s ability to crawl and identify the content of the website page.

Otherwise, you’ll be crying. It’s all bought experience! (Although the cost is the boss’s money, but also heartache 😭😭😭)


Okay, I’ll stop there for time reasons. This article will continue to update, interested friends can continue to pay attention. As long as the enterprise communicates well with the outsourcing company or its own technical team, the road of SEO operation will be much smoother. At least there is not too much site change, after all, it is really time and money ah!

Website construction is like building, the foundation is stable, the main structure design is good, after how you want to decorate what style you like how to toss about how to toss about, but if the foundation is not stable, the structure has problems, then if you just start to cover good, big deal down again. What if you’ve already built five floors? What about the 18th and 20th floors? Will you break down!

All right, that’s it! It is helpful to everyone. The will of fast growth is to help enterprises to take fewer detours and tread less pits.

If this article is helpful to you, please give me a thumbs-up. Thank you!

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