1.1 Clear goals
why what who when where
1.2 How to make it easy to read
Complete: The structure of the document is complete and the sentences should have subject, verb and object.
Consistency: The same wording, format, and content of content at the same level throughout the document.
Clarity: To convey information correctly, attach importance to logical connectors or captions
Brevity: Use simple language and vocabulary, cut out paragraphs or sentences that get in the way of delivering the main idea of the article
1.3 Increase persuasion
- Separate facts from opinions and describe objective facts
- Present your message as a conclusion + reason
- Use a variety of plausible evidence to support your conclusions
- Use FAQ to put readers’ concerns in FAQs (Frequently asked Questions)
1.4 Check details
- Documents should have page numbers. Current page number/Total page Number
- Put numbers to compare, drink external data to have a source
- Use fewer adjectives or adverbs, such as significant, significant, and more often, say probability
- Avoid using or avoiding jargon or technical terms. Write your full name for your first abbreviation
- Check for typos and data so they don’t match
- Unified format; Chart printing to ensure clarity;
- The use of numbers follows the provisions of the national standard “The Use of Numbers in Publications”
- The use of English to avoid excessive Chinese and English mixed, pay attention to the use of authoritative writing
- The use of punctuation marks follows the provisions of the National standard “Punctuation Marks usage”
- The reporting material should be no more than 4 pages.
- Chinese should be italicized, English should be Calibri, text should be no. 10, single spaced
- The year should not be shortened at will, Arabic numerals are used for public use, and Chinese characters are used for the lunar calendar
- Chinese characters for estimate: When two adjacent numbers are used together to indicate an estimate, Chinese characters must be used, such as “eight or nine seconds”