Although most people are now playing wechat, QQ, but SMS is still a very favored way and channel for enterprises and businesses to promote. In contrast to the phenomenon of minute-by-minute screen flushing in wechat, short messages are simple and direct. Moreover, they are sent one-to-one and will not be swept or disappear unless the phone owner deletes them. In this way, enterprises want to promote, naturally is the message is relatively simple and easy. So what is SMS API interface, and how to achieve greater publicity effect?

SMS API interface is actually an interface product of SMS sending platform. Its positioning is very accurate. It is mainly aimed at enterprises with certain development ability. If the enterprise does not have technical products or technical personnel, it does not need to connect to the SMS API interface, and can directly use the SMS sending platform to achieve corporate publicity.

Application of SMS API interface:

1. Before docking SMS API interface, enterprises and merchants need to choose a reliable SMS provider and apply for a SMS account to facilitate the use of deduction fees. As to which SMS API provider to choose, it is suggested that you can choose the one suitable for you from the comprehensive assessment of qualification, speed, arrival rate, price, service and other aspects.

2. Add related parameters to enterprise products. Before adding this parameter data, SMS platform will provide two very important data for enterprises and merchants, APPKEY and APPSECRET, which must be well saved for later use.

3. Configure SMS. Although enterprise websites and apps can send SMS messages freely through SMS platform after connecting with SMS API interface, for enterprises and merchants, any SMS needs cost and cannot be sent at will. In order to play its greater effect, it is necessary to edit according to the marketing strategy to achieve the desired publicity and promotion effect. In addition, whether promotion, discount, maintenance of old customers, or the development of new customers, etc., need to have different SMS templates to play a role.

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