As a new generation of young people gradually come forward, the Internet ecosystem is also facing new challenges.
According to the “Pink Generation Z — Data Report of China’s Post-1995 Generation” jointly released by Yangcheng Evening News, South China University of Technology and Sun Yat-sen University in 2017, as the only generation of the “421 family” model, the post-1995 generation presents more psychological cases than the previous generation due to the combination of high sense of competition and high sense of loneliness.
According to the questionnaire survey on the depression of post-1995 college students, 56% of them show different degrees of depression, among which 40% of them have mild depression, 12% of them have moderate depression, and 4% of them even have severe depression.
In this context, virtual boyfriends, online companionship… The loneliness of the young is creating a “company economy” worth more than $10 billion. A whole new social model is emerging, and a lot of different social products are coming out of it.
It is also aimed at the needs of the new generation of young people and captured the potential demand of female spiritual consumption. “Sweet Companion”, an online social companion platform for young female users, has risen rapidly.
“Sweet company” beyond QQ Xiaohongshu, Rongyun to provide all-round help
For women who are prone to loneliness, anxiety, depression and other emotions in their growth and life, “Sweet Companion” provides one-to-one social companionship services, including virtual lovers, treehole confessions, lovelessness escorts, psychological escorts, insomnia escorts and other diversified accompany scenes.
The product concept has been recognized by many investors, including Soul angel investor Du Xin, founder of Vitality Forest Tang Binsen’s Challenger Capital, and other war investment. In March this year, the company completed A pre-A round of financing of 10 million RMB. The investors were Niou Capital and Jianming Capital, and Chiguang Capital acted as the exclusive financial consultant.
Sweet Companion, which has only been online for half a year, now has nearly one million registered users, among which more than 80% are female users. The re-purchase rate of users is about 55%, and paid users use it for 1.5 hours a day. On March 23, the product briefly reached no. 2 on the App Store’s social charts, just behind wechat and even ahead of QQ and Xiaohongshu.
“Sweet Companion” provides users with one-to-many voice chat room functions, covering emotional radio, emotional tree hole, female growth, astrology and other female themes, to meet the needs of one-to-many real-time interactive scenes.
In order to provide users with higher quality and diversified social services, Sweet Companion chooses Rongyun, a global Internet communication cloud service provider, as its functional partner of real-time audio and video and instant messaging.
As a product with high requirements for BOTH RTC and IM, Sweet company CTO Zhang Bo said that after comparing several similar products on the market, rongyun’S RTC and IM have outstanding comprehensive strength in stability, low delay, packet loss rate and other aspects. At the same time, the SDK of Rongyun is relatively simple and convenient to use, which greatly reduces the pressure of development and operation.
On the other hand, Sweet Companion also covers a large number of overseas users in the United States and other places. Rongyun provides strong support for sweet Companion to expand its overseas market through its stable service capability covering global users.
According to Ren Jie, CTO of Rongyun, Rongyun now fully supports chat, live broadcast, live interaction, chat room, call and other full social scene applications of “sweet companion”.
At the same time, in order to meet the high frequency demand of “sweet companion” for RTC functions at home and abroad, Rongyun not only continuously improves product performance, but also integrates all relevant social scene functions into SDK, greatly reducing the integration difficulty of customers.
At present, Rongyun has developed and built its own communication network covering 233 countries and regions around the world, multiple data centers around the world, and more than 3000 dynamic acceleration nodes. Through high-quality access points all over the world, and combined with the optimal link scheduling algorithm developed by rongyun, dynamic text, pictures, audio and video can be quickly distributed to end users. Effectively solve many pain points, such as slow response, high packet loss and unstable service caused by transnational, cross-carrier and large-scale user access.
In addition, in order to meet the special needs of the latest on-board equipment of “sweet companion”, Rongyun also provides RTC sound quality, on-board equipment adaptation, link optimization, network technology optimization and other all-round scene adaptation.
RTC+IM: Rongyun provides strength support for social products
In early 2021, Clubhouse came out of nowhere.
In the Clubhouse, Musk turned on a mic and talked about bitcoin, Martian settlers, brain-computer interfaces, and famous investors Kai-fu Lee and Mavericks owner Mark Zuckerberg. Mark Cuban, the actor Kevin. Kevin Hart, the hip-hop artist MC Hammer and many others are involved.
This has made Clubhouse one of the most popular social apps in recent years and sparked a global social boom in audio and video.
The number of online audio users in China reached 570 million in 2020 and is expected to rise to 690 million in 2022, according to iiMedia Research.
According to Ren jie, driven by the epidemic, the use of RTC has shown an outbreak trend. Especially since 2020, both the usage scenarios and the number of users of RTC have increased several times.
At the same time, the number of applications for entertainment products is also rising sharply. Although it lags behind the needs of work and study, the application in the entertainment scene is more extensive and lasting. The development of new gameplay such as chess and card voice call, game voice call, chat, online KTV, has indirectly promoted the substantial growth of real-time audio and video usage.
According to a series of research conducted by Kugoose User Research Institute, the post-1995 users have a higher preference in the use of content social applications, and the social needs driven by high-quality content are more obvious. Meanwhile, fresh, interesting and personalized forms of interaction are more attractive to post-1995 users. Such as the introduction of bullet screen, reward, anonymous evaluation and other new entertainment features in the product, adding personalized elements.
Such requirements cannot be separated from RTC and IM functions. Take The IM products of Rongyun as an example: In the core voice chat scene, such as self-built theme chat room and single/group chat, rooms must be created through the IM signaling channel of Rongyun first. The stability and connection success rate of the signaling channel directly affect the user experience. Secondly, the interactive messages and likes after joining the room, the text, expression and picture interaction between single person and multiple people in the single/group chat scene, and the invitation/addition of a friend are all completed by IM message sending.
In real-time voice chat, rongyun IM signaling can also control the user’s mic bit and manage the user’s online status. Among them, wheat bit management includes wheat, wheat, round wheat, grab wheat, ban wheat, unban, seal wheat, unseal, shielding users and other management operations, grab the user can connect with the owner of the wheat, at the same time, all users can see the real-time status of each wheat bit; While the user state management refers to the owners of the air, even the wheat anchor and the audience can see real-time users to enter or leave the room, let the studio user status be clear at a glance, when a user joined the studio, you can view the current network quality, determine the network situation, avoid the user voice lost frames/card/delay happens.
The Push message of Rongyun can also strengthen the rapid distribution of messages in voice social communication. Based on the recommendation of scenes and interest circles, users can quickly enter the room that matches their interests. In addition, Rongyun can label different users to achieve directional and batch sending system messages to users; You can also send specific system notification messages to a single user or group of users based on the user ID.
The prosperity of the new social era is inseparable from the powerful help of PaaS service providers.
Rongyun: the behind-the-scenes helper of explosive products
Today, with the constant innovation in the social field, efficient, diversified and interactive instant messaging has become an indispensable core function of social products. In this direction, there are bound to be new blockbuster products.
In this respect, Rongyun has a strong first-mover advantage.
At present, the average daily message volume of Rongyun has exceeded 15 billion, the average daily active users are 70 million, and the peak daily message volume reaches 221.8 billion. It is reported that Rongyun IM is the industry’s only commitment to message reliability 100%, and do not lose, not heavy, not disorderly manufacturers. Rongyun audio sound clear and continuous, no obvious noise, the maximum anti-packet loss up to 80%; The video is clear and smooth, with a maximum anti-packet loss of 40%. The voice delay is less than 120 ms, the video delay is less than 200 ms, the voice delay is less than 350 ms, and the video delay is less than 350 ms.
In the future, As the core business of instant messaging and real-time audio and video communication cloud services, Rongyun will continue to empower more players of audio and video circuit with the integration ability of “real-time audio and video RTC+ instant messaging IM+ PUSH PUSH”, and help developers to become the practitioners of popular applications.