The answer is to move into the realm of “strange social”.
As early as 1943, Maslow put forward the hierarchy of needs theory in his article “Human Motivation Theory”, telling us that social needs are a big psychological need of human beings based on physiological and security needs. However, this kind of socializing undoubtedly includes acquaintances and strangers. The former no matter from online or offline, among them the active degree certainly need not say much, and the latter appears some obscure and dodge. After all, the rise and fall of social apps like Momo in the information age has shown many people how difficult it is to control the scale of “strange social”. However, despite the ups and downs, the market for “strange social” is still vast after being regulated and restrained.
For example, with the fast pace of social life, people do not have much time to communicate, even if they are in the same office, they just do their own work, except for work, there is little heart to heart in life. For those people who are introverted, shy and unconfident but eager to communicate with each other, social contact has become a short board, “social fear” has become a common phenomenon, and all communication is confined in their own circle, unable to expand outside.
Later, the emergence of one to one and one to one video voice chat system, to a certain extent solved the problem, they are different from the previous “Momo”, “visited”, more concise and clear function, the user can through the video or photo albums, and in the community square dynamic to know that you like and like make good friends, if you are interested in, You can send some messages to the other party through the private message chat function, and if the other party is interested, it is likely to start talking.
However, at present, most of the one-to-one social software still stays in the stage of “appearance level first”. If my appearance level cannot be satisfied, even if I rely on beauty-oriented plug-ins for assistance, “interesting Soul” will not necessarily arrive. After all, there are few software that rely on Soul matching like Soul.
Therefore, if one-to-one voice chat system wants to further seek breakthrough and expand its influence in the social market, it must weaken the barrier of appearance for social interaction.
However, on the 6th of this month, Tencent quietly launched a video social software called “maohu” on the Applestore. Platform users can wear 2D and 3D masks for one-to-one voice chat. It can be said that the software provides a “safe and comfortable” environment for strangers to chat online, effectively avoiding the awkward situation caused by “social fear”. At the same time, users can modify and optimize their chat background to fully ensure privacy security.
This may be the real future of one-to-one voice chat, right?