Behind the emergence of more and more social software, we are increasingly lonely.
Because of the desire, so insight needs.
Networking is a minefield and a minefield for startups.
I am a sensitive person and one of the earliest severe patients with “net cloud suppression”.
Net cloud suppression is a good concept, but it is a bad play.
Our generation, who can stand out in a crowd, can be easily moved to tears in secret.
Hey, stop. It’s cloud suppression time.
When a person is born, people don’t know what they will look like in the future and say “Congratulations”
When a person dies, people do not know the world after death, but say “pity pity”!
“– Netease Cloud Music a durian” hot review
“Did you cry the saddest night you became an adult?”
“No, the night I tried not to cry.”
— Netease Cloud review
You see how strange the world is. Like the people do not get, get do not cherish, when together doubt, lost miss, miss want to meet, meet again hate late. A life full of regrets.
— netease Cloud Music review “Bored”
…
After all, human beings are social animals that need expression and recognition. For almost every social need, we can find a corresponding social product. The gene used in social product “frequently” has also made entrepreneurs rise one after another.
Now, these kinds of ideas are fun for the sake of sentiment, but when it comes to making money, they go a long way.
Last December, I was invited to judge the Copycat Product Design Competition. Among the hundreds of software ideas, I was so impressed by one that four months later, I still sometimes wonder how lonely the product manager who designed it must have been.
Product named “tree hole”, author unknown!
Let’s look at the author’s description of it:
“Most young people today are in a state of anxiety, Treehole APP, find a ‘treehole’. Because some words can not tell others, more bad with the love of the people to say, but do not want to rot in the belly hold back panic. It’s a catharsis, a loyal listener who can keep your secret, and you can tell your secret safely and without any inhibitions.”
This idea was not uncommon in my student days, and THERE were countless times when I wanted to have a tree hole. A cursory search showed that the need was there.
However, the participants of this competition are generally adults, and most of them are IT men, feelings and loneliness, which is commendably occupied by him.
Because we all made it out, and he’s still in it.
Take a look at the works:
The front page is very simple. The social section of the entire product is basically “discover” and “treehole Talk.” In addition, there are a few gadgets: weather, music, memos, step counting, all of which are for personal convenience and have nothing to do with social.
Click “Discover” to see the picture mood of strangers and friends around, click “Treehole Talk” to see the text mood of strangers and friends around, let’s take a look at its page effect.
PS: Please pay attention to the small leaves in the upper right corner of the home page.
Click “Discover” to enter the picture mood page:
We can see that the author of the whole page does not set the back key, which means that when you arrive at this page, you will either always look at the picture mood, or go to see the “tree hole said” text mood, I do not know whether the author deliberately.
Click “Tree hole Talk” to enter the text mood page:
After entering, we can see the text mood of friends and surrounding strangers, and can collect, like and comment on their mood.
I believe that the words in the author’s “Treehole Theory” prototype are well thought out. Like # 1 and # 2, the questions are different, the answers are different, but they ultimately mean surprisingly the same thing: you have to learn to live with yourself.
This is an APP that solves the problem of getting along with yourself.
Of all the social apps we’ve seen, is there one that solves the problem of “being with yourself”?
Notice the second appearance of the small leaf in the upper right corner.
The navigation bar at the bottom of the APP also has two functional modules:
A. Mood patterns (love ICONS)
On this page, you can’t do anything except return, everything is pushed by the system.
The author is very careful, and we can see that every word in the prototype is healing.
Not only will you receive feedback from strangers when you vent in the tree hole, but you’ll also find a “cure” window on the second page, just behind the home page.
We all want to escape, but he wants to cure, is it a long illness into a doctor?
I can’t help wondering his loneliness level, whether he eats hot pot alone or does surgery alone.
This is the finishing touch of software.
If only to vent, then the whole software has become a vent of negative energy, nothing more than a new, independent “net suppression cloud”.
From the point of view of the idea, the idea is not desirable, the competition works always exist to solve some problem!
If it was to cure, who was he trying to cure?
Is it the user, or yourself?
PS: small leaves appear for the third time.
B. Friends Center
More conventional functions, users can pay attention to each other when Posting or reading other people’s mood, after paying attention, you can see his/her Posting mood in this page at any time.
Here is the last little leaf of the entire APP.
See here, I believe you must know what the role of small leaves is!
A unique back key exists in the fixed upper right corner of every page.
“Tree hole” and “leaf”, I always feel that the author wants to express something, but I can’t tell whether it refers to:
“There are no two same leaves in the world, are you?”
“The cycle of life, rebirth and decay?”
All right, that’s it for cloud suppression.
By this point, the functionality the author wants should have been designed.
In a dazzling array of ideas, this is almost the simplest thing I’ve ever seen.
One of the biggest problems with this work is how to make money impressing the author’s own tree hole.
When we evaluate an idea, we should not only be interesting, but also be able to achieve a commercial closed loop. All the top ideas in the copycat design competition meet this condition (interested friends can go to search and have a look), but for this product, this is a difficult problem.
The authors write in their description:
“They [users] can give you better ideas and you get gold for them and change.”
This is the only place where the product can generate revenue, but this is platform expenditure, not revenue. The author’s description is not clear. I think the author has not thought clearly whether there is a next closed loop of revenue behind this process.
Some software is difficult to make profits in its genes. For example, Zhihu has been turning over and over for so many years, but still cannot find a balance between platform profit and loss of old users.
I finally voted for this author, to his ability to keep the ideas of his school days so well. As expected, “tree hole APP” eventually also fell out of the top 10, social may have long been not the mainstream venture direction.
But how about that, feelings and loneliness, I was praiseworthy to occupy together.
Write at the end: The prototype tool used in the project is Copycat. It supports both online and desktop versions and is completely free. So the question is, what is its profit model?
Finally, you are welcome to put forward your ideas in the comments section, how to realize the profit loop of “Treehole APP”, and let us see and discuss.