Start-up companies often mean vitality and surprise. Their unique business operation mode and unique products and services are the basis for their foothold in the market. The website of a start-up company is the window to condense the company’s products, image, corporate culture and core values, as well as the basic platform to carry the company’s business and operation. Startups often only get one chance to make an impression on their users, and as a window into the company, you need to make the most of every opportunity.
The best startups maintain a high level of focus on design, which is highly personalized and meticulous in every aspect. Here we take a look at the websites of the most noteworthy startups of 2018 and see how they caught your attention.
1, the Hotel Tonight
Hotel Tonight is a tool for booking Hotel rooms for the day. The unique design of the landing page makes the web feel like the work of an independent web developer. The layout and processing of these images are extremely clear processing ideas, which will give you a sense of exploration. And the page uses the global parallax scrolling, showing a quite distinctive layout.
2, Cruise
Cruise built its own highway self-driving system to help users drive their cars. The system, which includes an array of sensors and advanced machine vision technology, allows the user’s vehicle to keep a safe distance from other vehicles while driving, and is currently only available in California. The website adopts the popular full-screen video, catering to the general trend of design, so that users can intuitively feel the characteristics of the product at first glance.
3, Blockscore
BlockScore is an authentication service that addresses the problem of identity theft. The site design also uses an aerial view of the city, with white text and ICONS, full of texture.
4, Exposure
If you like to tell stories with images, you can’t miss Exposure. Unlike traditional photo hosting and presentation platforms, Exposure’s advantage lies in the ability to present a complete story with images, and ultimately a quality reading experience. The introduction is crisp and breathable, with the CTA button in the middle clearly beckoning users: Start documenting your amazing journey.
5, Flowmail
Flowmail is a web site for mail newsgroups with a beautiful landing page. A small animation on the right clearly shows how simple, beautiful, and fast the tool can be to design your own feeds. The content in the animation echoes the introduction of the product, and the CTA appears naturally at the end, which is very elaborate and clever.
6.Virb
Virb is a creative platform. The website has elegant and stylish design, but also gives users inner motivation when signing up for services. If you want to know how to make the best use of pictures and photography on your website, this site can help you see the light of day.
7, Fan TV
Fan TV is a device that combines real-time TELEVISION, video-on-demand and streaming services. It has been transformed into a NetFilx-like online video site, with a highlighted search box paired with a grayscale movie poster backdrop to provide an immersive visual experience.
8 Nobly.
Nobly is a social APP where you can connect with anyone who wants to do something good in the world. When you open the site, you’ll see an eye-catching big picture of the front page, bold color schemes, and allegorical embellishments. The site uses the simple layout and single-page rolling design that is popular today.
9, Wake. IO
Wake is a good example of a minimalist web site. All the information on this page is very useful. Navigation is simple and has a clear CTA that allows users to quickly get to the point.
10, Dropmark
Dropmark is a one-stop tool for managing links, documents, and notes. It makes collaborative online presentation, collaborative editing, and tagging public, visually concise and accurate.
Each product and service has its own unique presentation on the web, but we can summarize some of the commonalities of good web design and see how our own startup website can be made better.
1. Make sure the information is prominent
Concise, unambiguous information is very important for a startup’s web page. Therefore, in design, everything should focus on information.
(1) Prefer simplicity to complexity. For startups, if they don’t have the budget for design, it’s better to be simple than too complicated. A headline with a large size on a white background is always the safest bet.
(2) Clear navigation and clear direction. Whether fixed to the top of the page or scrolling up, navigation needs to be well positioned, easy to use, and clearly sorted when the user needs it.
Mockplus project example: The Value Engineers
(3) Sharp contrast, highlighting CTA. CTA (User behavior Call) helps to guide users deeper into the product, thus enabling transformation. The design of CTA should match the overall color scheme of the site, and form a sharp contrast with the background color of the site, so as to provide users with a clear direction of behavior.
Mockplus project example: So Stereo
2. Prepare adaptive content
With the popularity of the mobile Internet, the importance of adaptive layout is not to be overstated in addressing today’s wide variety of browser resolutions and display effects on different mobile devices. Tech startups, in particular, need to make sure their web pages work well on every device. In addition, you can hide specific things on the small screen and focus the user’s attention on the CTA to improve the conversion.
3. Prototype ahead of time
Startups are often underfunded, understaffed, and time constrained, and the results can be disastrous if you don’t plan ahead for functionality and usability testing. When you’re ready to invest in a site prototype, it’s best to choose an efficient, practical and affordable prototyping tool. At present, Mockplus is the most suitable for startups for horizontal comparison in the market, which has the following advantages:
(1) Support collaborative design, online real-time review and page division editing, efficient team communication;
(2) Grid, automatic data filling and other functions, greatly save the time to create repeated elements, fully improve the design efficiency.
(3) The official website provides rich website prototype templates, and the framework starts with zero burden.
(4) The price is very friendly for startups, including 199 yuan for a yearly package and 699 yuan for a lifetime version.
summary
Running a startup isn’t easy, and a website is just one part of growing. They face consumers and investors, present the most unique products and services, secure investment, and forge ahead. In the fierce competition, carefully polished products and services can smoothly land, stand out, harvest the favor of the market.