How Kevin changed the worldHow Kevin changed the world
yesterday
Due to product research, I have experienced a lot of health products recently. We always emphasize less is more in product design. However, in the actual product iteration optimization, APP is constantly heavy and bloated, and the size of the installation package ranges from a few MB to dozens of MB or even to 100MB.
Stop and iterate, and ask yourself if there is a product in your life that has a steady cycle. Iteration does not make the product bloated, but rather gives users direct satisfaction. And after the introduction of small program, how do we decide whether this function should be a small program or an APP?
Before the small program, no matter how simple the function, need APP landing. But now there are small programs that solve a lot of app scenarios. Some light, simple functions with small programs can bring a good experience, and survive in the wechat ecosystem.
Today, to experience the app: [drink] chat, what is less is more?
App to meet water reminder
Drinking water, as everyone must do in their daily life. We drink water every day. Have you ever wondered if you’re drinking enough today? Did you drink too little today?
The drinking water app above provides users with two functions
Drink water records
Remind set
The overall functionality of the app gives users access to only 2 tabs. What do you think of his downloads?
The final version trend of this product under ASO100 query
Launched in July 2018, the second version will be released in August 2018. With only 2 releases, how many users does it have?
How often will the overall app be used?
The data reality from the ASO100 has grown since launch. And reached the top 100 health apps
Perhaps because the developer was an individual, the product was advertised right after launch. Comments from users can be seen teasing
Aside from the product ridicule, this product can quickly jump to the top 100 in the health category. Note Is in because the core requirements of the user are met.
Don’t drink less water every day!
less is more
This product has two simple functions, how to achieve such a high user and high activity?
Provide drinking records and reminders + good interaction
Based on user activity, we cleverly turn the message box into a reminder to drink water! And each copy gives a very clever copy, one of the core of users to use this product is that you need to remind him to drink water. For this reason, the notification mechanism of the message box is zero disgust and zero threshold.
Simple 2 tabs and functionality give users a basic need to meet. It is this demand satisfaction that has led to high user activity and rapid growth. When thinking about drinking water, users must worry about whether they are drinking more or less today. Good interface for expressing how much water you drink today. How much water is represented by the level of the water
The countdown reminds the user of the next time to drink water, and allows the user to edit the reminder time and daily water measurement.
Would it be better to make small programs?
Today, I put this question to Kevin’s training camp. Give the students a discussion
When it comes to whether we can go further, this student’s answer makes the question quite clear
At the same time, jump out of the core function, from the value of business students give the answer like this
Conclusion:
The design of app makes the reminder mechanism of this product more flexible and profound. Although the overall product is heavier, it is also easy to access the commercial value. This is a convenience that applets can’t bring
Good products are deep in user needs
Can truly meet the needs of users pain points, must be a good product. It doesn’t need to be promoted by you. It grows naturally. You can call it word of mouth, but it’s also called “good products speak.”
What are the core values that we should consider giving users when designing products?
Repeated accumulation of demand, the result is to give the user a full Chinese food, users difficult to know what to eat. Although we know we are hungry, the first dish we eat is not what we like him to eat.
Discover the core requirements and quickly verify whether the customer requirements in the product are expected in the first release.
In addition, yesterday’s information package has been available400 people leave a message, too many messages need to be answered in a timely manner. I’ll try to send it to you within 12 hours. Please wait patiently ~ (pure manual + manual)
The following is the address of the packet
Kevin’s 10G product man kit
-End-
The first e-book
In addition, my first book “From Zero to One: PM changes the World” was officially launched as an electronic file. This book summarizes 222 original products, covering the content of product manager interview, algorithm, interaction and other different dimensions. If you are interested, you can reward and leave a message on your email. I will send an email to you around 12:00 noon every day (hope you do not spread support, support copyright). If you need to preview the book outline, jump to the link
A book for yourself and product people: from zero to one.
Due to product research, I have experienced a lot of health products recently. We always emphasize less is more in product design. However, in the actual product iteration optimization, APP is constantly heavy and bloated, and the size of the installation package ranges from a few MB to dozens of MB or even to 100MB.
Stop and iterate, and ask yourself if there is a product in your life that has a steady cycle. Iteration does not make the product bloated, but rather gives users direct satisfaction. And after the introduction of small program, how do we decide whether this function should be a small program or an APP?
Before the small program, no matter how simple the function, need APP landing. But now there are small programs that solve a lot of app scenarios. Some light, simple functions with small programs can bring a good experience, and survive in the wechat ecosystem.
Today, to experience the app: [drink] chat, what is less is more?
App to meet water reminder
Drinking water, as everyone must do in their daily life. We drink water every day. Have you ever wondered if you’re drinking enough today? Did you drink too little today?
The drinking water app above provides users with two functions
Drink water records
Remind set
The overall functionality of the app gives users access to only 2 tabs. What do you think of his downloads?
The final version trend of this product under ASO100 query
Launched in July 2018, the second version will be released in August 2018. With only 2 releases, how many users does it have?
How often will the overall app be used?
The data reality from the ASO100 has grown since launch. And reached the top 100 health apps
Perhaps because the developer was an individual, the product was advertised right after launch. Comments from users can be seen teasing
Aside from the product ridicule, this product can quickly jump to the top 100 in the health category. Note Is in because the core requirements of the user are met.
Don’t drink less water every day!
less is more
This product has two simple functions, how to achieve such a high user and high activity?
Provide drinking records and reminders + good interaction
Based on user activity, we cleverly turn the message box into a reminder to drink water! And each copy gives a very clever copy, one of the core of users to use this product is that you need to remind him to drink water. For this reason, the notification mechanism of the message box is zero disgust and zero threshold.
Simple 2 tabs and functionality give users a basic need to meet. It is this demand satisfaction that has led to high user activity and rapid growth. When thinking about drinking water, users must worry about whether they are drinking more or less today. Good interface for expressing how much water you drink today. How much water is represented by the level of the water
The countdown reminds the user of the next time to drink water, and allows the user to edit the reminder time and daily water measurement.
Would it be better to make small programs?
Today, I put this question to Kevin’s training camp. Give the students a discussion
When it comes to whether we can go further, this student’s answer makes the question quite clear
At the same time, jump out of the core function, from the value of business students give the answer like this
Conclusion:
The design of app makes the reminder mechanism of this product more flexible and profound. Although the overall product is heavier, it is also easy to access the commercial value. This is a convenience that applets can’t bring
Good products are deep in user needs
Can truly meet the needs of users pain points, must be a good product. It doesn’t need to be promoted by you. It grows naturally. You can call it word of mouth, but it’s also called “good products speak.”
What are the core values that we should consider giving users when designing products?
Repeated accumulation of demand, the result is to give the user a full Chinese food, users difficult to know what to eat. Although we know we are hungry, the first dish we eat is not what we like him to eat.
Discover the core requirements and quickly verify whether the customer requirements in the product are expected in the first release.
In addition, yesterday’s information package has been available400 people leave a message, too many messages need to be answered in a timely manner. I’ll try to send it to you within 12 hours. Please wait patiently ~ (pure manual + manual)
Kevin’s 10G product man kit
-End-
The first e-book
In addition, my first book “From Zero to One: PM changes the World” was officially launched as an electronic file. This book summarizes 222 original products, covering the content of product manager interview, algorithm, interaction and other different dimensions. If you are interested, you can reward and leave a message on your email. I will send an email to you around 12:00 noon every day (hope you do not spread support, support copyright). If you need to preview the book outline, jump to the link
A book for yourself and product people: from zero to one.