“Going Overseas” is a Chinese podcast focused on mobile going overseas, hosted by Huang Jijia, head of developer marketing for Greater China at Google’s Platform and Ecosystem business group. Suddenly, all the content of the second season is online. In the new normal, how do veterans interpret the new opportunities in the overseas market? What are the unique publishing strategies of the teams that have entered the “Top Flow circle”? What experience and thinking have you gained from the overseas entrepreneurs in Southeast Asia? For the second season, we bring you experience and fresh information from a variety of perspectives.
This week, we’ve put together a roundup of the season 2 podcasts for you, looking back at the season’s highlights.
Note:
- Click on each title to listen to the programmes.
“1 Interview with Han Sheng, CEO of Xiaoying Technology co., LTD. : The” Danger “and” Opportunity “of the First Tool Products going to Sea
Keywords: localization, tools, video editing
Overview: As a creative mobile video clip APP, VivaVideo once held the top spot in its category. With the development and change of social media, VivaVideo continues to innovate in the face of new challenges and pursue the ultimate. What is the market space and future opportunities for video tools? How do tools keep users engaged? How can we better localize? This episode will focus on the growth path of VivaVideo, sharing Han Sheng’s unique insights on video editing tools, and more experience in overseas distribution.
“2 Interview with BuzzBreak CEO Sita Wang: How news aggregation products will penetrate southeast Asia
Key words: Southeast Asia, customer acquisition, team management
This issue’s overview: A product that was originally planned for the U.S. and Europe has received surprising data in Southeast Asia, which opens the way for BuzzBreak to expand into southeast Asia. At the same time, his transformation from a programmer to a manager has also made Him think and gain more about the management team. In this program, we will explain from his perspective how smes can continue to grow and innovate.
“3 Interview with Wang Jialun, CEO of Game Teahouse: An interpretation of the development of game industry from” Chengdu Game Ecosystem”
Key words: game media, game quality, market trend interpretation
In 2013, Wang Jialun founded the game industry “Teahouse” in Chengdu. As one of the most influential media and resource docking platforms for the game industry in China, the Game Teahouse has witnessed the birth and growth of many “popular” games. Developers from Chengdu have always been able to make their mark on the mobile racing track. Behind the excellent results, what support does this “oasis of creativity” city provide for the development of the game industry? In this programme, let’s take a look at some of the observations and thoughts about moving to sea from the perspective of a game media person.
“4 interview with LeanSpark CEO gaudi: encouraging entrepreneurs to focus on the global market
Key words: start-up, accelerator, rapid growth
This issue’s overview: “Go alone fast, go with the crowd”. As an accelerator to help startups gain rapid growth, LeanSpark is a resource integrator to connect different partners, a powerful technology enabler, and a guide to help startups avoid pitfalls when they go out to market. What practical effects will “group sailing” bring? How does lean acceleration empower startup teams to go global? In this podcast, LeanSpark CEO gaudi talks about those years of growing up with a startup team.
“5 Sea Games: Bytedance and Zulong Entertainment’s international guide
Host: Zhao Yijiang — Head of Business Development, Google Play China
Guest: Zhao Yuanyuan, Vice President of Distribution of Zulong Entertainment; Xiaoqi Fu – Bytedance CapCut Product and growth team
Key words: Best of 2020, localization, publishing strategy
At Google Play Best of 2020, we have witnessed the success of a number of apps and games. CapCut from ByteDance and Dragon Raja from Zulong Entertainment were featured on Go Global’s Fireside Chat. From the fine grinding of localization to the formulation of overseas distribution strategy, more overseas experience dry goods, can not be missed.
“6 Interview with Xiao Ruoyang, head of public relations of Heart-Network: Heart-network’s global publishing strategy
Key words: Southeast Asia, publishing strategy, globalization
Overview of this issue: As an enterprise mainly engaged in the global research and operation of commercial games, Heartnet has always had an outstanding record in the field of games going overseas. From The Best Indie of 2020 with Land of Bad Consequences, to the Muse Dash, which resonated with players and audiences around the world, to the Classic Tale of Wonderland RO, which was a hit in Southeast Asia, all of which have proven to be quite impressive. There is a strong publishing and business logic behind its success. In this program, Xiao Ruoyang will share with us the experience and experience of the heart network globalization.
“7Interview with Liu Yanjing, Head of Lilith Asia Pacific Market:A guide to avoiding the “pit” in Japan and Korea
Key words: Japan and Korea market, advertising, user care
Overview of this issue: Sword and Quest won the Best Innovative in JP & Best Competitive in KR awards on Google Play Best of 2020. As a place card game, In just one year, it successfully topped the mobile game market in Japan and South Korea. How does Lilith position the market quickly and accurately? How to turn around the challenge of pre-registration “user rejection”? In this program, Liu Yanjing shares with us her exclusive experience in releasing popular games such as Sword and Expedition, as well as her in-depth interpretation of the Japanese and Korean game markets.