“I’m glad the iPhoneXR is so popular in China,” cook said on weibo a few days ago.

Every time a new iPhone is released to the market, there is one thing that never changes, that is, the topic of iPhone remains high. We have to admit that the iPhone, which has always been at the forefront of innovation, is still an ageless myth.

From the incredibly smooth IOS to siri, the smart assistant, one of the main reasons consumers are willing to pay for apple’s phones is that they are very technological and provide a good experience for consumers. When it comes to the sense of science and technology of Apple mobile phone, it cannot leave its product design thinking of human-computer interaction and many intelligent product functions.

As for human-computer interaction, Siri is a popular voice assistant developed by Apple, whose witty answers occasionally fill the screen. In terms of smart technology, the A12 processor, 3D structured light and so on make Apple a “black tech giant”.

Therefore, Apple’s thinking of making mobile phones can be summarized as: make mobile phones more intelligent through various technologies, so as to better serve people.

The Internet car, which is now being followed by a lot of capital, thinks the same way. In fact, the biggest difference between Internet cars and traditional cars lies in the intelligent system, or whether the system is intelligent enough. Internet cars equipped with intelligent systems can really bring consumers a better driving experience.

For example, recently launched High-energy Internet intermediate car Roewe I5, which carries five high-energy features of appearance level, power, interconnection, space and safety, is obviously in pursuit of a better intelligent driving experience.

However, the Internet car in these years of groping down, although progress, but in the consumer experience is not good enough.

The consumer pain of Internet cars

In the past two years, capital and enterprises have been sharpening their knives, but recently we have seen a lot of Internet cars start to be mass produced and delivered. This means that the Internet car has initially gone through the exploration of the early stage, formally ushered in large-scale commercial realization. But it has to be mentioned that until now, the Internet car market is a mix of fish and fish, because of a variety of complex factors and there are still a lot of consumer dissatisfaction.

First, flaunting intelligence, but not enough intelligence, often let the consumer experience does not increase but fall. It is true that many internet-connected cars spend a lot of effort on intelligent systems, but due to the lack of technology and understanding of requirements, there are some “anti-intelligent” functions in the system, which make consumers shout: it is not easy to use.

There are also some utilitarian psychology behind this problem, which is easy to shoot themselves in the foot. Therefore, enterprises that fail in intelligence should focus on improving their technical capabilities, rather than grasping the time-to-market table.

Second, the performance of traditional cars. In terms of performance, the Internet car should have a breakthrough, otherwise it would be a desperate attempt to cram all kinds of technology into the car. However, throughout many Internet car products, the sense of science and technology is enough, but it still makes people feel that there is a strong shadow of traditional cars when driving, because the fuel consumption and acceleration capabilities are not up, or the improvement is too little.

The fundamental reason is too much focus on the “Internet” of the car, resulting in less energy on the performance of the car itself. This shouldn’t be the case, since Internet cars are conceptually superior to traditional cars. Performance is not up, called “Internet + traditional car” may be more appropriate.

Third, everyone makes the same things, even the same, consumers seem to buy the same. One of the main reasons for the homogenization problem may be that there is no difference in our early positioning, resulting in no great difference in the use of the car except the appearance.

However, there is no need to be harsh criticism. After all, it is still in the exploratory stage. If it comes to the mature stage, the blooming of Internet cars will not be too far away.

Fortunately, there are some auto companies in the field of Internet automobile, such as Roewe, that have been on the way to solve the problem. We might as well from the just listed high-energy Internet intermediate car Roewe i5, roewe in the end what innovation, and what changes for the consumer experience.

High energy Internet intermediate car Roewe i5 three experience transformation

Talking about Roewe, I believe many people will not be unfamiliar with its previously released Roewe 360, Roewe 950, Roewe I6, which is an automobile enterprise brand based on the layout of the Internet automobile field in the middle and high-end market. And in this year’s car market downturn, The performance of Roewe is quite a “stand out from the crowd” feeling. According to relevant data, the sales volume of SAIC Roewe from January to September exceeded 330,000 units, with a year-on-year growth of nearly 25%, leading the Chinese auto market. Roewe is recognized by the market and consumers for its impressive growth.

So, high energy Internet intermediate car Roewe i5 this new product and what are the highlights? For the three problems mentioned in front of the Internet intermediate car Roewe i5 is how to try to solve?

First of all, in terms of system, The High-energy Internet intermediate car Roewe i5 is equipped with Internet vehicle Intelligent System 2.0- Zebra Zhixing solution based on AliOS. It is reported that this system can achieve immersive artificial intelligence voice, personalized big data navigation IoT mobile phone remote car control and other intelligent interconnection functions (including parking lot, food intelligent recommendation, master and passenger intelligent direction, situational intelligent language, remote open trunk).

From these functions, it can be seen that the intelligence of the system is reflected in two aspects: one is that it can cope with various situations in the journey at high energy, such as intelligent food recommendation and parking lot, which can meet the catering needs of owners in advance, and personalized big data navigation can make the driving process easier; Second, good human-computer interaction experience can be achieved through immersive artificial intelligence voice.

It is not difficult to see that in order to further optimize the consumer experience and improve the “IQ” of the car, the intelligent system carried by the high-energy Internet Intermediate car Roewe i5 aims at two directions, one is to improve many details of the function, one is to upgrade the original function. It can be said that roewe I5, a high-energy Internet intermediate car equipped with a new intelligent system, has gained certain advantages in “intelligence” after bringing better experience to consumers.

Secondly, in terms of performance, high-energy Internet intermediate car Roewe i5 also has no small breakthrough, its 1.5T models are loaded with SAIC Blue CORE SGE 20T full aluminum in-cylinder direct injection efficient power, maximum power 124 kilowatts, peak torque 250 nm, media measured 7.8 seconds to break 100, 35 meters brake stop. In terms of fuel consumption, the fuel consumption of the high-energy Internet intermediate car Roewe I5 is as low as 5.5 liters per 100 kilometers, effectively reducing the cost of the car. In addition, in terms of safety, the high energy Internet Intermediate car Roewe I5 uses 65% high strength steel structure and body laser welding process to create a high strength cage body.

Thus, whether it is power, fuel consumption, or safety, high-energy Internet intermediate roewe i5 configuration is better. From the perspective of the whole market, such performance configuration on the one hand has opened a gap with the performance of many similar cars, on the other hand, such performance will also bring consumers a very extreme driving experience.

Finally, in terms of product characteristics, the high energy Internet intermediate roewe I5 system standard with 16 luxurious practical configuration, such as keyless entry, reversing image ESC body electronic stability system and other functions; In addition, in quality control standards, high-energy Internet intermediate car Roewe i5 is the use of high-energy German quality process, in many details is not inferior to luxury cars.

In this view, from the appearance to the interior, high-energy Internet Intermediate car Roewe i5 pursue the concept of “high-end”, the reason is not difficult to understand, only to fully show consumers the cost performance of the product and unique, in order to open the situation in the homogeneous market. There is no doubt that these features will create a highly personalized and novel experience for consumers.

However, high energy Internet intermediate car Roewe i5 did do this, through the process and configuration of the high-grade route, high energy Internet intermediate car Roewe i5 has played for their own personalized label, and this is what consumers want to see.

In general, it is not easy to break the shackles of the market in one product, but now the emergence of the high-energy Internet mid-level car Roewe i5 has solved the problem. The reason lies in that the breakthrough achieved by the High-energy Internet intermediate car Roewe i5 in system, performance and personalization has been very clear, which is exactly what the Internet car market needs.

A high-energy Internet car must have an “intelligent” core

Back to the Internet car industry, although the whole industry is in a booming stage, brands are looking for breakthroughs. This means that the industry needs companies that are willing to change and innovate to drive evolution.

The emergence of Internet intermediate car Roewe I5, let us see the emergence of new car manufacturing thinking in the field of Internet automobile. With intelligent system as the core, carrying a variety of luxury practical functions, and both rigorous technology, in fact, the Internet intermediate car Roewe i5 is an Internet car with an “intelligent” core, just like the iPhone equipped with intelligent voice assistant Siri.

Apparently, Roewe built the Internet intermediate car Roewe i5 with the same mindset as the mobile phone. On the one hand, both have “smart” kernels; On the other hand, both are working on the consumer experience.

As a result, the Internet intermediate CheRongWei i5 is not “high energy” the label, more let a person feel gratified is, with all kinds of “high energy” listed on the Internet intermediate CheRongWei i5, also will set off a chase “high energy” of the market trend, for consumers, the threshold of the good experience will be lower, and for the industry, The collective pursuit of high “intelligence” can drive the industry forward, which is the best of both worlds.

In general, in the future, we should break the shackles of the industry and bring consumers better driving and driving experience. Internet cars should not stay at the shallow level and use traditional methods to build cars and serve consumers.

In order to make an amazing high-energy car in the market, we must learn from smart phones and integrate the “intelligence” and “interaction” thinking into them. Like the Internet intermediate car Roewe I5 to activate the car with “intelligence” technology, let the car have a smart “Siri”.

In this way, cars that understand people can truly serve good people.

Article/Liu Kuang public number, ID: Liukuang110, this article is the first Chinese fir car network