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Author: Qian Qian, published in Tencent Big Data
Recently, Lu Han broke the news of his relationship with Guan Xiaotong. The post announcing their relationship received 5.09 million likes in just two days. Instant micro blog and entertainment have exploded!
After the romance was announced, the weibo server crashed due to the heavy traffic, and some users’ clients could not refresh and comment normally. Therefore, Weibo urgently rented 1,000 servers to cope with the sudden traffic peak.
Their romance also made ding Zhenkai, a programmer who works as a weibo search engineer, famous for his wedding day. When the server crashed, he was holding a wedding in Houma, Shanxi Province. In order to deal with an emergency, he had to leave the banquet and deal with the weibo anomaly before returning to continue the wedding.
The post received 190,000 likes, making it a popular post.
In this star-studded era, every move of a star touches the g-spot of fans.
Fans, as the backbone of social networks in this era, show great power in triggering topics and driving consumption. You may or may not be in it.
No matter which team you’re on, no matter who you’re a fan of, you’ll never stop wondering about these hottest stars!
Don’t worry! Take a look at the “Traffic Star Audience Analysis Report” released by Tencent Social Insight and Tencent User Research and Experience Design Center, and you will know:
The advertising value of the top 10 celebrities that brand owners care about the most: The graph of Audience consumption interest of Dilreba and Yang Ying . Without further ado, let’s get started!
Deserved popularity small fresh meat
Own topic attribute which strong
After Dilieba joined “Running Man”, the topic has also been rising, more attention than Yang Ying and Yang Mi, become the “dark horse” topic this summer, the online audience discussion scale is the first, nearly 4.4 million discussions.
Although Ying Yang has suspended her activities due to her pregnancy, she is the second most popular actress in the world.
Lu Han and TFBOYS ranked first and second on the topic list, with similar popularity. Li Yifeng, Wu Yifan and Yang Yang continue to be popular.
Lu’s every move is a topic of conversation — there are nearly 16.3 million discussions on the Internet, the largest number of discussions among online audiences. (If we add the figures from the past two days, the number could be even bigger!) Positive comments were the lowest at 65 percent.
Female fans prefer small fresh meat
The post-90s make up half of the fan circle
The same hot stars, but the crowd is different! Dilieba is sought after by more than 50% of the boys and won the title of “goddess of the house”!
Primary and middle school students aged 5-17 preferred Yang Ying. Liu Shishi is more popular among her peers. Yang Mi and Zheng Shuang have similar audiences, with an average age of 24.
This is the age of faces! The characteristics of male star audiences are basically the same, with a 50/50 ratio of male and female, and young people occupying the mainstream, with little difference in urban distribution.
One interesting point is that fans over 40 like the youngest TFBOYS! What is age? The star to chase or chase!
People who own cars PK People who own houses
“Single Fans” vs. “Married Men and women”
Among female stars, Dilieba’s audience may be more likely to own cars, while Liu Shishi’s audience is more likely to own houses. Single men and women prefer Yang Ying and Dilieba; Married men and women sought after Liu Shishi, Yang Mi, Zheng Shuang.
From now on, blind dates can ask each other if they have a garage in a less subtle way: “Maybe, do you like Dilieba or Liu Shishi?”
Which actor is more popular with people who own cars and houses?
TFBOYS ‘audience is most likely to own cars, while Lu Han’s audience is most likely to own houses.
In terms of emotion, Wu yifan has the highest proportion of single audiences, so people may prefer Freestyle, so they can be free to be single. Li Yifeng and Lu Han are more popular with couples. Yang Yang is favored by newlyweds.
These days, the more books you read, the more games you play
The more starstruck I am!
Female audiences have different interests. Dilieba, Yang Mi and Yang Ying are all game lovers. Zheng Shuang audiences love to watch dramas and play games at home.
Liu Shishi’s audience says the world is so big that I want to go out for a walk.
Male stars’ interests are mostly related to music, among which key words Chinese folk songs and Chinese rock are mentioned for many times.
The fans’ favorite singers were similar, with many showing interest in male stars such as Jay Chou, Zhang Jie, Jj Lin, Xue Zhiqian, Wang Sulong, Yang Zongwei and Eason Chan.
Fans’ spending interests revealed
Not only love star but also love to enjoy life
The label of fans’ consumption interest has become an important indicator of accurate definition.
Yang Mi audience more love to eat and drink, especially concerned about FMCG entertainment; Liu Shishi’s audience is more interested in low-frequency consumption such as education, finance, cars and home appliances due to their age. Generally speaking, the female audience is more prominent in the consumption field than the general population.
The consumption interests of male stars are consistent with those of female stars, and they spend more on games, dating and dating, education, digital, animation novels and beauty than the general population.
Among them, Li Yifeng and Yang Yang have more extensive interests, and Li Yifeng’s audience prefers digital, clothing and beauty.
(Statement of data source: Tencent social big data and Tencent Index are cited.)
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