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April 24, 2018 sunny weather | to design 92
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What was the trendiest design five years ago may not seem fresh today.
Hi, how was your day? I am your good friend, to the design of the person on duty Dou Dou.
As the sun warms, so does the mood. When you leave something behind, although there are a lot of reluctant, but also their own decision, can only say: so it! What can we do?
Now Doudou is sitting on the balcony and talking with you about today’s story: LOGO. LOGO is like a light, though small, it contains infinite power, shining the way forward (graphic) design. In today’s rapidly changing design industry, logos also reflect some popular trends.
Design is like fashion circle, the most fashionable design five years ago, may look nothing new today, so, what are the new design trends for LOGO design? Today, let’s learn about it. (Narrator: HOLINEY VASYL, thank you very much!)
1. Simplified form
The simplification of LOGO form means that the overall design is stripped to the most basic state as far as possible, so that the LOGO appears clean and simple as far as possible. To promote the brand and cross-platform Internet is the important reason for the encouragement of this trend, because the LOGO need to use more and more, from the website to the APP, from the business card to the T-shirt, it needs at each looks very good on the medium and carrier, which is why some mainstream brands started in the past two years for your LOGO design, effectively Make sure they have a cleaner, simpler, more advanced look.
2. A cleaner font LOGO
The combination of clear fonts and simple geometric shapes (lines, dots, rectangles, circles, etc.) is rapidly becoming popular. What makes it special?
First, logos often need to be simple and consistent, and font logos are a big category. Second, simple graphic elements provide a balanced and consistent look. Finally, when used properly, the combination of geometric shapes and fonts can create a strong enough visual effect to enhance brand competitiveness.
3. Stack letters
This is another hot trend in LOGO design. Designers stack words or letters on top of each other, allowing brands with long names to use text logos to present their full names.
This approach to LOGO design was a huge success in 2016 and 2017, and the logos that result from this approach are often complex and elegant, with distinct personalities, and should continue to be popular in 2018.
4. The badge LOGO
Retro-inspired insignia logos have been gaining popularity in recent years. The most common insignia logos are those that enclose text and graphics within a circle, many of which include a brand’s founding date. This design can give a person a kind of traditional, classic and sedate feeling, retro and old school.
5. Slice and layer the LOGO
Slicing and layering text or visual elements may not even seem like a style trick at first glance, but more and more logos are using design. This trend is likely to continue in 2018, as the layered structure allows for more negative space in the LOGO, a significant increase in visual information, and even a more three-dimensional visual experience with a few tweps.
6. Negative space
White space and negative space need not be mentioned, but their use in logos has only recently become more popular. Because English letters themselves have prominent geometric features, designers often use the negative space in them to incorporate some interesting design elements and create amazing visual effects.
7. Experimental font LOGO typography
Although we have seen a lot of innovative font and LOGO designs in 2017, typography has not been fully utilized. Some designers are beginning to experiment with typography in font logos, tweaking font spacing, line spacing, font combinations and overall layout to create imaginative typography, and 2018 will see more of this.
8. Gradients and transitions
In addition to typographic design rich imagination, designers also in color, an important tool to affect the design of the brain. With the return of gradients, designers began to add gradients to their logos. Since gradients remain popular overall, gradients in LOGO designs won’t go out of style anytime soon.
9. Color overlay
The combination of bright and vibrant colors on top of each other creates a strong contrast, which gives the whole LOGO design more depth. The most famous example was last year’s redesign of the MasterCard LOGO, which has been followed by similar redesigns by many well-known brands.
10. LOGO font design
Many font LOGO depends on the expressive force of the font itself, and the font design itself has a considerable part of the service of LOGO design. Since the font LOGO itself will continue to exist as an important category, the popularity of font design is a natural thing. Including coffee shops, photography studios and many independent brands are keen on font LOGO design.
Write in the last
Said trend, but is a reference, LOGO design style and techniques, which is like a martial arts, its own move, no one is the same. What’s important? It is to be creative in independence and to produce change in creativity.
Everything is unknown tomorrow, what we can grasp is how to do LOGO design now, isn’t it?
Well, today’s share is over here, I am your good friend, to design the person on duty Doudou, we will see you tomorrow!
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Dou Dou is writing to design planet and you good night ~
