From David Yin: Google has released an extensive Core algorithm Update, called The January 2020 Core Update every year. Over the next few days, the update was synchronized to Google’s data centers around the world. It usually takes about two weeks for such core updates to be fully completed and effective.

On the same day, the 13th, Google announced that a new interface that was introduced on mobile devices last year, in 2019, would be available on the desktop. The main thing is to display the domain name, the icon of well-known brands, and the Ad logo in bold in the search results. Here’s an example.

For webmasters, the standard production of site ICONS is very important, please refer to the Google instructions here.

In terms of ranking, structured data is provided as an option for Google searches to enhance the display of web pages and has no effect on ranking. It only changes the results that are displayed to make them more appealing to the user. According to DavidYin, there are indirect, if not direct, effects. For example, search results become more click-through attractive, so the increase in click-through rate also affects the ranking.

In Google search results, the first ten results are not duplicated. On the second page, it’s possible to repeat.

Nothing about Baidu can be explained.

Author: Lu Songsong

Source: Lu Songsong blog, welcome to share