Stories often bring out the full potential of UX design, engage users, make it easier for them to complete the user experience, and ultimately increase product conversion.

When designing mobile apps and web pages, incorporating stories into UX design can make certain features or experiences memorable to users. So, you’ll see a lot of great web pages that use stories to turn complex data into something easy to understand.

Using UX stories, designers integrate information and design it into something users don’t resist, or even embrace. Come to think of it, did we fall asleep to our parents’ bedtime stories as children? Deep truth, wisdom of life and magical ideas, are presented through the story, and in the later life of a moment of evolution, light up the dark. That’s the power of stories. A good story always gives you something to look forward to.



What is the UX story?

Stories are a great way to grab the user’s attention. Stories of sadness and happiness, drama and fun, and even education can be easily understood and absorbed by users. The imagination, creativity and inspiration in the story are equally striking, in the sense that the story provides enough vividness for the reader to understand and learn from. Through metaphor, narrative, and analogy, designers can achieve UX goals by designing stories as vehicles. UX stories are fundamentally a means of communication.

Whether it’s a tweet, or a CTA button, or a motion effect, or a popup, it’s just an experience that UX designers shape to influence their users or achieve their goals.

Dan Gruen, who works for IBM, puts it this way: “Stories are a cross-cultural and multidisciplinary design communication tool that brings technology and user goals together.”

When designing with UX stories, the main factors to consider are:

  • User roles

  • The script

  • User survey

  • The storyboard

  • The user process

  • Story maps

These factors, or techniques, help you visualize your target audience and help you tell the story in a more accurate way. By contextualizing the story, you can make your user experience more meaningful. The main advantages of using stories in UX design are:

  • Make information easier to digest

  • Simplify complex thoughts and actions

  • Provide a more engaging experience

  • Positively influence users to interact with your brand or product

When designing a product experience, there will always be times when you can tell a story.

By presenting features and features with a reassuring or informative story, you need to make your APP or website accessible to users, not confrontational. Convincing pictures, copywriting, combined with the classic structure, try to arouse the user’s curiosity and emotion.

Parallax scrolling enhances the UX story experience. Adding visual differential effect into web pages and apps can make the story reading experience better and the user’s sense of interaction stronger. In parallax scrolling, combining different elements can also be used to guide the user and even establish suspense, as an aid to and part of the story.

UX story structure

Of course, storytelling in UX design, like all stories, starts with three basic “W’s” :

  • Why?

  • How about?

  • What is it

In actual UX design, things can be more complicated than we expect. A good user experience usually solves a problem or creates more value for the user.

Think of a financial APP, for example. What are the basic rules of its operation?

  • Why — to help people manage their finances and lives better

  • How about — by letting users enter financial information

  • What is it — budget, expenditure, investment, reminder, classification

Of these three, the most important is to understand why. This is what triggers design, and it’s the most important starting point if you want to tell UX stories.

Reasons for using stories in UX design

The vast majority of users don’t spend more than a minute browsing the site. In fact, if you don’t need to read long text, the browsing cycle is usually limited to 10 to 20 seconds. Unless there is a specific message to stick with, the vast majority of users will leave the page before they have seen the full information on the page. Not only that, but even if your article is good enough to win a Pulitzer prize, it doesn’t mean anything if it doesn’t entice users to read the text.

Users are realistic, and your design needs to be compelling and powerful enough to stand out from the fierce competition, which is where the power of UX stories comes in.

Stories are one of the most compelling tools, and they capture the user’s attention.

If you bombard the user with real data, the user will probably close the page as quickly as possible. But when you combine that with a compelling story, engagement is very different.

The story is emotional.

Stories work in large part through emotions and emotions. When you encounter obstacles or problems in the process of using the website, friendly reminders and error messages can calm down, keep calm, and even gain trust.

conclusion

Story is a powerful tool, but it doesn’t necessarily fit every scenario, every product, and every designer. Its use is limited, and not all stories are good enough. The quality of the story is equally important. Beyond that, a well-designed UX story has operational and ongoing interaction value.

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