In the afternoon, on April 12, 2018 in chongqing China “Internet +” digital economy summit wisdom retail benchmark case sharing on the BBS, in addition to Mr Ma + digital economy published on the Internet, tencent’s positioning, and Internet companies how to cooperate with traditional industry to understand, backgammon, chairman of the wisdom of the king fill issued with tencent retail version 1.0.

According to Wang’s introduction, the key point of the cooperation between Tencent and BETTER Life smart Retail is to enable physical stores through technology, algorithm and traffic, so as to realize the reproduction of the value of physical stores.

The biggest attraction of smart store reform is to bring the “wisdom” of new technology into play, create a new consumption experience, and pursue the maximization of user life cycle value.

The consensus about the future of retail is that it will be a process of getting closer to and connecting with users, and that retail will return to its essence, which is to serve consumers more efficiently.

Smart retail is generally manifested in the following aspects:

1. Digital customers are people-oriented

When the user arrives at the parking lot, he will see a small program code that can be easily swept out to inform the customer which location is free. Use applets to navigate your way to your car on the way home from shopping; When the user is shopping, scan the small program code can also accurately find stores to find discounts.

When customers come to the offline supermarket of BETTER Life, they can first set the wechat payment to “bind the face”. The supermarket will apply the brand new AI face recognition system to offline stores, and consumers will have a better consumption experience from shop to shop to purchase. After selecting the product, customers can swipe their face to authenticate their identity and complete the payment in the face recognition payment cashier channel. Users do not need to take out their mobile phone, but only need to authenticate and pay with face recognition. The whole process does not take more than 15 seconds.

Intersecting the long checkout lines and opaque discounts in ordinary shopping malls, Bugao smart retail stores start from the customer shopping experience, using small programs to achieve “one to one customization” service.

2, digital goods: let the goods “understand the people”

When customers choose goods on the shelf, there is a coupon QR code of such goods next to the customer only need to put the coupon into the card bag, checkout can automatically cancel. If the user is a member, also can synchronize member points.

If customers still want to browse, they can see related coupons under the coupons they have received. For example, if you buy milk powder, under the milk powder coupon, you can see the coupon about milk bottles. Do not underestimate this operation, it can remind customers to think of what they need, for a large supermarket, a year through this way of sales of goods is absolutely considerable.

3, digital operation: accurate recommendation, thousands of faces

The basis of digital operation is data. How to obtain accurate data of users, BUBUGAO starts from “membership card”.

Through the cashier area scan code, new users do not need to fill in information, a construction register to become a member; By scanning the code, the old members can directly complete the member points and payment, so that the operation steps of members are simplified. Better Life calls it “member payment”.

Better Life also hopes to rebuild the connection between stores and consumers and form a new relationship through digitization of customer members. The background can recommend coupons and commodities to members according to user portraits and recommendation algorithms, so as to achieve the classified management and commodity recommendation of customers in the store and carry out precise marketing for thousands of consumers.

The future: Full digital experience

If traditional retail relies on people to analyze customers, smart retail can be understood as relying on data to analyze customers.

Comprehensive digitization of consumer identity, consumer information from single dimension identification, to multi-dimensional identification; Commodity information digitization, commodity identity to achieve low-cost unique code, can establish multidimensional identification and tracking; Operation digitization, make scene and process intelligent.

If 2017 is about exploring digital strategy, 2018 will be the year of digitalization.