Column | chapter nine algorithm

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Snapchat’s INITIAL public offering (IPO) on the New York Stock Exchange was inexorably dominated by a single photo. That’s right, Miranda Kerr, who was Evan Spiegel’s fiancee at the time, taking a selfie.

Look beyond Kerr’s smooth, off-the-shoulder robe to Spiegel’s outfit, and you’ll see that Spiegel is wearing a sharp suit that defies the stereotype of Silicon Valley CEO T-shirt jeans.

So what does a typical Silicon Valley CEO look like? Let’s take a look at the evolution of clothes for silicon Valley’s tech moguls.

Bill Gates

# Button-up shirt + V-neck sweater #

Profile: Microsoft CEO and founder

What to wear: From the time Microsoft went public in 1986 to the present, billionaire Bill Gates has worn this “weekend financier” look — a v-neck sweater over a button-down shirt, often a cotton shirt with a twill. His obsession with shirts and V-necks is hard to fathom.

Steve Jobs

# Black turtleneck + jeans #

Introduction: Former CEO and founder of Apple

Dressing up: At apple’s IPO in 1980, Jobs wore a Tom Selleck look — a plaid shirt with buckles. But his typical and influential look is a black turtleneck and dad jeans. In 2017, it’s an easy look to see on twentysomethings in Silicon Valley, with an iPhone in hand, of course.

Mark Zuckerberg

Gray T+ jeans #

Profile: Founder, president and CEO of Facebook

Dressing up: At the start of 2016, the man with a $6.3 billion website shared a snapshot of his wardrobe on Facebook after accompanying his wife on maternity leave, captioning it: ‘What should I wear on my first day at work?’ . There were plenty of Zuckerberg uniforms — gray hoodies and T-shirts — in the closet. What did he wear to the stock exchange on the day facebook went public in 2012? Yeah, it’s a hoodie with a gray T-shirt.

Jack Dorsey

# Open-necked shirt #

Profile: CEO and founder of Twitter

Dressing up: At Twitter’s IPO in 2013, Jack Dorsey shaved his head and wore an open-necked shirt. Of course, these three understated billionaire styles don’t suit Dorsey, who’s worth $1.5 billion. He’s also experimented with tattoos and used his beard as a signature.

Evan Spiegel

# Suit and tie #

Profile: CEO and founder of Snapchat

What to wear: Spiegel, who earned an estimated $300 million a day in 2017, has a very specific personal style. He dresses in shades of black, white and gray, and he wears them with style. Wearing a smart suit and tie for his debut at the New York Stock Exchange on March 3, 2017, he tactfully and fashionably complied with the dress code That President Trump is pushing for: employees need to look good, men should wear ties and women should “dress like women.”

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