With apple’s 2020WWDC developer conference kicking off at 1 a.m., the company kept throwing up surprises. In addition to the big news that Apple will develop its own chip, there is a big news that can not be ignored by domestic developers — Apple launched its own small program.
Domestic small program market
Since wechat launched its own small program, the small program market has been completely activated. Hustle and bustle for profit, in order not to let the voice of small programs in the hands of Tencent, each big factory have joined the fight. From pay treasure small program to Baidu, bytedance, 360 and so on, it can be said that it is the contention of a hundred schools of thought of small program, anyway cool is big factory, grass people developers only loitering in the shadow of all kinds of big factory to survive, in order to develop to support each type of small program, bitter tired are the bottom of the helpless pain programmer. Here also emerged some conscience enterprises, specialized to do the framework, compatible with each small program, I will not name, interested in their own Baidu.
Apple as steady as a mountain
According to statistics, the monthly activity of small programs has exceeded 600 million, but apple, Google giants why not panic? On the other hand, small programs run inside apps, which are governed by apple’s and Google’s marketplaces. However, when wechat and other small programs are alone, Apple may be worried about wechat with users’ self-respect, this is the old saying that one mountain is not allowed for two tigers. Apple, of course, has seen the potential threat, or stopped making virtual payments for small programs.
Apple’s fight back
Just yesterday, at the conference, Apple announced the addition of App Clips. “App Clip” is designed for users to experience application functions quickly. App Clips pop up quickly from the bottom of the screen in the form of cards when the user needs them. It supports Payment with Apple Pay, as well as the “Sign in with Apple” feature.
If you want to download the App from the App Clips, you can download the full App from the App Clips directly to the App Store.
subsequent
Apple version of the small program, in China due to the support of various policies, it is estimated to have a big impact on existing customers, should remain to be seen. After all, Apple Pay is not as big a market in China as expected, but for existing developers, it is still necessary to pay close attention to this technology. Maybe this is the standard version of mini programs, after all, in the hands of developers, Apple is the real voice.