Allen is a terrifyingly low-key man, a man of no use.

Allen’s name on his blog is Gzallen [1], guangzhou Allen, and his profile picture, like his now-empty twitter account, is from Leonard Cohen’s album Recent Songs. In fact, gzallen is not the first fan account Allen has registered. As early as June 4, 2007, he registered an account named Allen [2] and wrote 454 fan accounts. After Fanfu was closed, the account was abandoned until November 26, 2010 (the second day after Fanfu resumed operation), when He Caitou invited him to register the new account gzallen. From that day until April 2012, when he caitou left Fanfu, he wrote a total of 2,359 fanfu messages, and his wechat version changed from 0 to 4.

During the year and a half that Yu Fanfu kept his diary, few people knew that he was Zhang Xiaolong.

No one realized that he was the man who invented Foxmail, a god product, all by himself and made wechat into 600 million products a month.

No one ever doubted that he was just an Osmos fan, Instapaper and Filpboard fan, Twitter hater, Apple product and Twitter fan, A bland, late night addict who listens to music and smokes until 4:30, iOS programmer with a completely unimpressive nickname like Gzallen.

As for such a silent warrior, He Chaitou made an anonymous comment:

I was glad to see an angry horse coming out of other people’s yards and killing people, but no one knew about it.


2011-05-26 00:34

Five years have passed, and now you can’t find Allen. You can’t find his wechat, and his Weibo, Zhihu, Twitter and Instagram are no longer updated. Wechat has come out of the shadow of being accused of copying Kik and Talkbox, and become a household product and national Internet strategic killer card. The ID of AllenZhang has been replaced by Zhang Xiaolong, senior vice president of Tencent. The fanfu account named Gzallen has long been forgotten in the corner. If Wang Xing didn’t use your money to order takeout and live at home to support the server with fanfu deployed, there might not even be this corner.

Five years later, photos of red envelopes lit up wechat moments again. If anything, Zhang xiaolong will set a fire on wechat moments on New Year’s Eve. “I remember ted Turner, the founder of CNN, bragging in his autobiography that he could set Atlanta on fire in an hour,” Wang said. “It is no exaggeration to say that wechat is the only world-class innovation product of the Chinese Internet in the past five years,” Feng said. China’s Internet, people urgently need a Myth like Jobs, at the moment Zhang Xiaolong has been pushed to this position by people, but he has become a mystery of the general god. Had it not been for his first public speech earlier this year, many would have known him only by name. The low-key Native of Hunan province has been branded as taciturn, modest, metaphysical and Tencent’s strategic deterrent.

Five years later, angry horses have already swept across the battlefield, trampling and killing people. The secret behind this myth is that there is no secret. In Allen’s dining room, what you see is a complete, free and real Allen, who can chat, act cute, express feelings, write poems, write jokes, talk about products, take photos and swear.

The horse has a wall.


The 2010-12-17 00:07





There is no more smoke. Go to sleep.


The 2010-12-17 03:19





I don’t make products. I make freedom to fulfill my potential.


The 2011-01-28 00:48

Here, you will see the product of wechat from scratch, because it records all the ideological process of wechat 1.0, 2.0, 3.0 and 4.0. He will be wechat has not read state, from 2010 has been entangled in 2011; He would care about how people use Talkbox, Kik, Whatsapp and Meicchat every day. He would think of developing lBS-BASED functions half a month after the first version of wechat was released. He would mark the data of wechat with a blank face, 200 million yuan/day, 400 million yuan/day.

The first app was finally submitted last night.


The 2011-01-13 depart;

Considering that most people may not have fanfu accounts, zhang Xiaolong fanfu excerpts have been attached in the form of an appendix at the end of the article.

I’m happy to see and share this, because this product has finally changed the way people communicate, and because this product has not been taken over by other product managers. I was even happier that behind the results of this god-making movement was a living, lonely, earnest person, who I felt close to, not only because of his goodly old uncle face, not only because he was from my family, but because he was like you, like me, like everyone around us.

If you don’t have a WeChat, well, you don’t have a WeChat.

It ends with a line from Hesaitou:

If there’s another new App in the world,


Within 48 hours of its release,


And if you download it,


Maybe you’ll meet someone named Allen,


If the person is silent, they don’t even have a picture.


Then you may have met Zhang Xiaolong.

Photo source:
leiphone.com[3]

Zhang Xiaolong’s meal is not excerpts

Zhang Xiaolong talks about himself

Gzallen is a robot. When I go to dinner, I say what I should say. When I go to Twitter, I say what I should say. When I go back to my office, I say what I should say. I can’t claim to have an idea. It’s all a matter of circumstance. When MY IQ is high, my EQ is low. When eq is high, IQ is low. When they’re the same height, I’m double tall. After all these years, I still make communication tools, which leads me to believe that every child who is not good at communication has a powerful inner power to help others communicate. When I’m older, I want to have Leonard Cohen’s voice. Why can I get up so early? What I like is not the product, but the war. It’s hard to be successful. It’s even harder to know that your success is accidental. 2011-05-13 15:28 Think Different! I often use that phrase to remind myself that I don’t have Lord Joe’s talent, and I must not get carried away by thinking different. Do you like rock and roll? Answer no and forget it. I am not a neat person in life, but the treatment of products will be investigated, interface is probably the legendary schizophrenia bar. See and CAI Tou news Tencent, that zhang what dragon looks like ox X sparkling ah, free to visit a ha, rock paper scissors is my killer card. Mark. How many hardships are hidden

Zhang Xiaolong writes poetry

This hate sometimes do, flowers bloom xie have no unique period. Pure spelling. How many things in the past and present, do pay jokes. Now how many flowers, are in the rain. Today in this door, look back at a smile hundred charming life. Photo tips. Spring flowers and autumn moon sometimes, caterpillar fungus endless time. The 2011-01-17 19:46

Zhang Xiaolong writes jokes

What you strongly object to must be what you own. — Alan Rinpoche


The 2010-11-28 02:02





Distance is, you send a microblog, this microblog passes through Beijing, Shanghai and Guangzhou, in and out of ninety-eight and one routers, in the process of unpacking, unpacking and merging packets, being processed by 200 cpus, and then displayed on my computer. And you’re sitting a few meters away from me.


In the 2010-12-22 s when





The ancients love month, today people love day. The ancients borrow the month lyric, today shuhuai day by day.


Did all the 2010-12-23





What a strong heart, to see through the beauty ah.


The 2010-12-26 18:59





The moon represents my heart. What about an unintended pregnancy? Wayside wildflowers should not be picked, how to do with accidental pregnancy? What about the rules? What about unwanted pregnancies? Birds in a tree pair up. What about an unintended pregnancy?


The 2011-02-13 01:25





Faster, higher, farther. Not the Olympics, the grasshopper.


The 2011-02-15″





Affectionate people see love thin, people see things more.


The 2011-02-25 01:55





Cuteness is the primary productive force.


The 2011-10-15 thaicapital

Zhang Xiaolong talks about products

Or you users cool, where cool to where, the bitter is to do the Internet, to analyze your dark psychology all day long so that you more cool, still can’t say explicitly. A product, how many features to add, to become a garbage product ah! If everything the product does is to satisfy users’ vanity, excitement, escape, lust, etc., then the public also have the psychology of abuse, why not make a product to abuse them? Before the Internet, products had to rely on multiple functions to win, and products were self-contained. After the popularization of the Internet, a new product form was born: the product is very simple, but it is conducive to self-reproduction in the big life body of the network, and the product is connection-oriented. Good network products, it is inevitable that it will not be successful. Successful products happen to be successful. But that happens not to be the luck of the creator, but that the product just happens to survive and reproduce in networked life. Just as we can’t know why a child grows up so fast, we can’t know why a web product succeeds, even those who do should thank God. A product that is predicted to be a success is bound to be a failure. Successful products are unpredictable. At least, not one that anyone could have foreseen. Machine foresight is still possible. The message bottle made me realize the greatness of a group: its behavior patterns are beyond our expectations and beyond our full understanding. If analysis must be made, talking and expecting a response (making friends) is the first priority. What makes it unfulfilling is that we can play a simple game, such as throwing a rock to see who can throw it far. If you add it to the list by province, it’s hot. Internet products should be driven by users, not product managers. The role of the product manager is to find a few places to put a little effort. In this respect, rice has set an example. All this time, they just added the words “beta” and nothing else changed. I am touched by this. Circulation is replacing content itself, making content smaller and easier to distribute. Mp3 instead of records, twitter instead of books, text messages instead of letters. I suspect there will be a day when micro-content will disappear and hormones will be exchanged directly over the Internet. Leaders who talk about KPI all day and work with KPI as the target are all unqualified, vulgar, thoughtless, painful and speechless. I agree. All departments please follow this to implement. In Hesaitou Company, those who speak desperately in meetings attended by the boss and reply desperately in emails copied to the boss will be fired directly without affecting any performance, and the happiness of the team will increase. You asked what makes us different from our competitors, and I said we don’t have the fat and flashy parts. If there is a website that claims to have data on the moon, servers on satellites, solar powered, running forever, 100 years no problem. Therefore, any record you write will be kept forever. I don’t know if many people will use it. Every time we see our products prompt “XX operation has been successfully completed” “message has been successfully issued” “success” two words, I am very big, said a lot of times or appear, today under the command of the product can not appear “success” two words. I’m a word freak, but I’m obsessed. “Message delivered successfully,” as if there were more unsuccessful messages. Judging from the large number of KIk copycats, there are almost no product managers in China who consider products from the user’s mind. In addition to imitation, their innovation is also fantastical. There are thousands of knots in mind, and each knot is a product. Relationships are important, and every relationship is a product. In the future, everyone will make a product for ten users. As the two trains brushed past each other, he and she pulled out their mobile phones, waved them, and finally, they exchanged micro X numbers. The AD was shot. How do friends come from Internet products? It has to be pulled by the user’s own hand. Any batch friends import, is not effective. The ultimate purpose of the Internet is to make relationships go to hell. Agree. Beware of product managers who Blog well, because the more time they spend on blogs, the less time they spend on products. I thought there were exceptions, but now there seems to be none. To make a product is to fall in love with the user, otherwise it is just a business transaction. Product people are so philanthropic. Most of what’s called innovation is just making things complicated. Man is the reactor of the environment. Micro-blog is like an environment, but it does not actively stimulate people, so it is a pseudo-environment. It’s not human to read things on weibo. It’s not a reaction to wander around the environment and decide what to do. But when something happens in the environment to stimulate people, people make action is a reaction. So, after microblog, it will be push. The 2012-03-05 02:44

Zhang Xiaolong and he Caitou have more lengthy version to discuss the content of the product, the space limit is not allowed to extract one by one, please yu Bu fan no.

Zhang Xiaolong on Weibo

“Microblogging makes people stupid.” My friends at dinner today said the same thing. In fact, weibo itself is not so powerful.


The ticket is 2010-12-14





Other people are hell, so twitter is the plural of hell.


The 2010-12-15 man





Micro-blog is a torrent, seemingly magnificent, inside is full of sand.


The 2010-12-16″





Twitter is a place to put on clothes, but dinner is not a place to take off clothes.


The 2011-01-06 on





Kaifu actually wrote a book called microblog Changes Everything. I admire him for writing such a big book on microblog.


The 2011-01-11 loosing





Both weibo and Fanfou are montage, but the camera of Weibo is too fancy and performance, fanfou is more documentary.


The 2011-01-15 02:01





You can see a lot of real emotional leakage on fanfou, unlike microblogs which are all about watching other people’s suffering and showing off.


The 2011-03-06″





Sina missed one of its best opportunities to do something like wechat.


In 2011-05-21 he cometh





All of a sudden, I understand that the bad experience of clicking a box is intended to improve the listening threshold of users and make them gradually fear to listen in the future, so as to keep the timeline clean.


The 2011-07-18 and

other

I am always amused to see master Zhihu discussing why the splash screen is a person holding a ball.


The 2011-09-20 18:08

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