On behalf of Xianyu, I attended Facebook’s two-day F8 conference in California on April 30. Share a summary of the meeting and some of the results. For domestic developers, Facebook’s product design, community, VR/AR, etc. For overseas developers, Facebook is a necessary product to connect users and grow.
In addition to limited technical hot spots, F8 brings more about Facebook’s planning and business empowerment for enterprises, and the business part is also the focus of my focus this time.
The dominant player in overseas relations
As the chart shows, 71% (2.7 billion) of the world’s 3.8 billion Internet users (PC and mobile) use products from the Facebook family. Because it is not accessible in China, Facebook is the absolute leader in overseas relations, with 90% of its users in overseas markets excluding the influence of The Chinese Internet community, which accounts for 20% of the world’s Internet users. Most overseas apps are dependent on Facebook for user growth, so it is no wonder that F8 is attended by more non-technical personnel in markets and products.
The Facebook family includes Facebook, Messanger, Whatsapp, And Instagram, all of which overlap and differ in their positioning. Instagram focuses on picture sharing, Facebook focuses on community and social interaction, Messanger can be embedded into several other apps to get through, Whatsapp focuses on simple communication function, positioning coverage is so comprehensive, leaving little room for other applications in the field of relationship, if there are new ones, I understand that Facebook will try to buy it. A survey of a friend in Silicon Valley shows that he uses Messanger when communicating with his work partner and Whatsapp when communicating with his family. Of course, it could be the other way around, depending on personal habits.
Future emphasis on private ownership
“Private Vision” was the focus of Zuckerberg’s opening remarks on his future strategy. Users want privacy and developers want data. After several privacy crises in the past two years, Facebook is obviously trying to shift from too open to proper convergence. The vision of privacy mainly includes the following aspects:
- Privacy, security, data encryption storage.
- Private interaction (product function).
- Reduce the duration of persistent visibility of user information (e.g. Feed becomes invisible after a period of time, protect users).
The Facebook family has a series of product changes related to this vision, which I won’t go into here. But one particular feature, dating crush, was interesting and got me thinking about where Facebook draws the line.
Dating has been available before, and secret Crush was a new feature at the conference. The user selects his secret admirer from the list. If the other party adds him to the secret admirer list, the system will connect the two parties. If they don’t match, nothing happens. The feature is being rolled out first in some socially active regions, with a third wave planned for the US.
The point summary
Lightspeed
Community as central as friends
Community is the focus of Facebook’s revamp, with groups placed on important tabs and users expected to make new friends in community groups.
Increased communication between Messanger and Whatsapp and Instgram apps
Feel the rising status of Messanger, increased interoperability between applications.
AR/VR/AI technology
This is a technology direction that Facebook has emphasized this year.
The deep needs of users — well-being
There’s a project on happiness, and a team led by a doctor is doing research and application on this. This part struck me as a technologist who often pretends to think about the nature of the business. At a deeper level, Facebook brings happiness to its users. When users browse beautiful pictures on Instagram, have intimate conversations with their friends on Messanger and receive praise from their close friends on Facebook, they are all touched by the rise of happiness. The author agrees that a good product must satisfy some needs of users on the deep level.
Here is a case study on happiness, which abstracts happiness into seven elements (satisfaction, positive emotions, social feelings, stress, depression, negative emotions, and loneliness). The first three are positively correlated with happiness, and the last four are negatively correlated with happiness. It’s not hard to see why when users view 50 feeds of people they know, their happiness doesn’t rise, but their “negative emotions” do. Do you have a similar situation in your moments?
The researchers adjusted the scenario so that, instead of passively consuming other people’s messages, the user’s happiness increased significantly when they received 50 comment interactions from close friends. See below. The happiness boost from close friends’ interactions can be applied to other product designs.
Business can assign
Facebook has become an important source of revenue by leveraging its strong user base to provide businesses with multiple means of business growth.
Taking Air France as an example, users can complete a variety of operations on Messanger, such as order inquiry, parcel reminder, complaint and reservation, etc. At present, more than 80% of users communicate with Air France through Messanger. In addition, companies can even buy ads to evoke App installs directly on Facebook, which is more open than in China.
There are more than 10 features at F8 that show businesses how to use Facebook for better business results. Tips such as the “essentials” of creating compelling feeds, how brands can reinforce them in feeds, and how they can trigger Action. For the maintenance of the company’s public number, it is worth learning. To pick up a few examples, see F8’s session video playback for more information (see appendix for addresses).
Bullet points.
Some examples.
Good feeds trigger users to “think -> feel -> act”.
technology
From vision, to business, to how to support it with technology. Excuse the camera effect. This chart gives you an idea of the major technology directions that Facebook is going to take in the future. Understandably, language recognition, text, and image technologies are very important to Facebook. AR and VR can enhance the interactive experience between users.
Language recognition.
AR Studio, developers can create their own AR effects.
Refer to the link
These links may not be normal access to the domestic, to a friend in need.
The major announcements newsroom.fb.com/
F8 Keynotes and sessionsdevelopers.facebook.com/videos/f8/
The Spark AR Studio Updatescontent.fb.com/SV0B170xDdx…
App Review done and Revamped Notificationcontent.fb.com/LAx1BV0042d…
Facebook Developer Community Forumcontent.fb.com/E270PdzyVex…
Introducing WebXR content.fb.com/A1dz0xPV10H…
Graph API v3.3 content.fb.com/TAHP10z0400…
Author: Idle fish Technology – state-owned
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