Abstract: What does digital content mean in film and television industry, what is the development trend in the future, and what business opportunities does it contain? On September 24, in huawei fully connected 2021 “digital content on the cloud production, create a new highland of film and television industry” keynote speech, Frost Sullivan Greater China Executive Director Guo Ming was invited to bring consulting industry views.
This article is shared from huawei cloud community “Explore digital content production business opportunities, Grasp the pulse of future content production”, by: audio and video butler.
On September 24, in huawei join 2021 “digital content production on cloud, create the new heights” of the film and television industry on the keynote speech, huawei cloud services in-depth interpretation of the new media publishing digital content production line solution, and to share best practice case, hand in hand with industry higher-ups, discuss digital content cloud production technology, promote the development of film and television industry innovation. What does digital content mean in film and television industry? What is the future development trend? What business opportunities does it contain? Frost & Sullivan Greater China Executive Director Ming Guo was invited to bring the consulting industry’s perspective.
Guo Ming thinks, film and television digital content not only including the film, also include the number in the film role image, space scene, props, including link model, material, as well as the related data in shooting scene, such as motion capture, facial expression driven metadata can be Shared, repeatable use and modify the content resources, produce sustainable value. This means that the income of a movie in the future is not limited to the box office and sales of post-production video websites, but the digital content in the movie, as a potential value, may get another opportunity to reconstruct the value in the future industry cooperation and new project development of the movie.
For example, Disney and diffuse wei in the film “spider-man” is used in digital 3 d technology to build a “New York” the digital content space scene, in the “avengers alliance” 4 “avengers alliance”, after local details of the modified by different degree of reuse, and through the digital performances are endowed with new meaning, greatly improved the production efficiency of the film, It also ensures continuity of the story.
In the film and television industry, the future development of digital content shows the trend of intelligent, cloud, value-added service diversification, digital content popularization.
Intelligent: at present, the digital content production industry is mainly manual production and choose, in recent years, thanks to the development of artificial intelligence technology breakthrough, digital content to effectively simplify the production process, production efficiency have certain ascend, digital content is moving in the direction of intelligent, facilitation and intensification and diversification. In the future, with the accumulation of data and the development of algorithms, advanced artificial intelligence will overturn the traditional model of digital content generation, from artificial production to fully intelligent generation of digital assets.
Cloud: with the rapid increase of digital content volume, offline production has been unable to meet the increasing computer and storage requirements of digital content. Cloud computing power can solve the problem of digital content production quality and efficiency. In addition, due to the lack of effective copyright protection and standardized management of digital content, digital content itself is to a large extent affected by legal reuse and sustainable value. Relying on the cloud collaboration platform, it can provide one-stop digital asset management services for digital content producers and promote the sharing and flow of digital content value. On the other hand, it also provides a search and preview platform for content users, enabling digital content to realize sustainable value while effectively controlling production costs.
Diversification of value-added services: Digital content is difficult to search and use due to its large volume and scattered resources. Value-added services, such as categorization and customization, can improve the reuse rate of digital content, on the one hand, help producers promote the realization of digital assets, and on the other hand, promote users to achieve rapid matching of digital resources.
Popularization: with the reduction of technical barriers to digital content and the popularization of intelligent terminals, not only professional production institutions and technical personnel, everyone can become the producer and creator of digital content. Under this trend, digital content will become bigger and more affordable, helping to spawn new businesses such as immersive education and expanding into new areas such as short videos and trendy games. Under the trend of digital content popularization, digital content platform will accelerate the circulation of digital content. The construction of digital content industrial park can provide one-stop service of the whole process, which is an important way for the future development of digital content.
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