During your design career, have you ever been told that your work wasn’t good enough? How should this evaluation go understanding and introspection after all not quite class? Is there an effective way to improve and avoid it? It’s not classy enough. It’s not classy enough.
Did you get lost in thought after watching the above chart presentation? Yes, “not enough class” is only a euphemistic expression way actually, said the meaning of the evaluator is that your design is done vulgar or even ugly. So this article we will solve this problem, our method in a word: aesthetic is not enough, the method to gather together! In fact, these methods are platitudes of design details, not obscure theory, but because these details are easy to understand often cause many designers do not pay attention to, know does not mean that can do. Details can decide success or failure, details can also destroy all, we must use a dialectical perspective to view the world.
Institute set public number has been released since the opening of some articles, if you are a careful person will find that basically every article will talk about two issues, one is that any design theory and method ultimately rely on aesthetic, the other is to learn design absolutely can not learn to die but to do live to learn to use. In fact, the root of this problem is not grade aesthetic, as long as you have a certain aesthetic ability then you make the design will not be bad to where, but aesthetic improvement is not a matter of a day, so we have summarized a few specific and practical methods for everyone to learn and reference:
Text can be said to be one of the most important communication elements in graphic design. In a design work, even if you do very good in other aspects but do not use the right font, the result will be unsuccessful, and the visual effect will be ugly. The question of text is divided into three parts. Here are some of the best design works we have selected.
First of all, let’s take a look at questions about the number of fonts, many novice designers and designers are like in a forum with bad foundation of using too many fonts, in order to reveal their own “design”, actually otherwise, can lead to many fonts layout is messy and lack of unity, the font to use is not good, is just like playing games start just hung up the no triumph. So how can this problem be solved? Our suggestion is to use one font for Chinese characters and one font for English or numbers in a layout. In short, it is better not to use more than three fonts, and we need to consider whether Chinese and English match, which requires in-depth study of font knowledge. Here we compare and demonstrate through specific cases:
The design process of the case will not be demonstrated here, we will only talk about the relevant knowledge points, where the gray block is the text filling part, for those who do not master the font is likely to be made as shown in the following figure.
Let’s get a sense of what fear is, and count the fonts with your hands ready.
Although this case is somewhat exaggerated, in reality there are many people who like to do this design. Here we use one font for Chinese characters and one font for English and numbers to modify this layout.
Compared with the previous variety of fonts, the overall grade after adjustment has been instantly improved. It is important to note that we are not evaluating fonts but quantity. Finally, take a look at the GIF comparison below.
Font font font here mainly refers to the special font, the so-called special font is in addition to some fonts outside the song Typeface and bold, such as round, handwritten, cartoon, calligraphy, etc., of course, also includes in the song typeface and bold based on the creation of a variant. The existence of these fonts is bound to have his value and use, but before using to analyze their design style and understand the history, temperament, application field of these fonts and so on, must not be in order to be unconventional and random use of words. The following is the layout of the previous example, and here we use a random font to feel it.
Although only one font is used in this case, it is obviously inappropriate to use a cartoon style of bold font in the poster of porcelain exhibition, which will make the poster with cultural temperament look childish. If you’re designing for kids or cartoons, this font might come in handy.
The characters used here are in the Otsuka Ming style, which is a Type of Japanese font. Ozuka Ming elegant body, with elegant font features, clear structure, used in this performance of porcelain culture poster is also more suitable.
Font here mainly refers to the effect of deformation of the font, three-dimensional characters, add texture, smooth effect, synthesis, separation and break up all the difference in the change of pure text, for the same reason we are not in denial techniques and special effects, just for level co., LTD. The designer of these techniques are often do bad but will have the effect of points, And the addition of techniques should also be decided according to the content of the design, not simply to increase the effect and sensationalism. In order to improve the level of design in the use of these techniques need to be careful, in short, the more tend to be concise the better.
Assuming that the small text part of this case has been determined, and now only the main title part of the gray block needs to be filled, at this time I believe that many people will start to use the “abacus” of the main title because of the overall feeling of the layout is a little “simple”, and among the numerous “abacus”, there will be the following situation.
At first glance, some people may feel ok, but due to the use of gold relief three-dimensional word and bolded word weight, the combination of the two perfect destruction of the overall style of the picture, a tacky face on the nose, this word effect is also applicable to the occasion, but not suitable for the layout of this case.
In fact, this layout of the main title text without any effect is also possible, but if you want to have some changes can not be very big changes, only need to add some embellishment effect.
Here, the color mismatch of the text is used to simulate the EFFECT of 3D. The method is to copy two layers of text below the main heading, fill them with different colors, and then adjust the position to stagger them. This effect is simple to operate and has a good visual effect, and can reflect the dynamic music in the case.
In a design, pictures usually attract the most attention of the audience, so the quality of pictures and fonts will affect the overall quality of the final design. There is no esoteric theoretical knowledge about images here, it’s all about the details that everyone knows but is easy to ignore. Here are some of the best designs we have selected.
The quality of the picture is very, very pediatric problem, even in nowadays mobile phones so powerful s ordinary people began to pay attention to when they are playing with friends photos of pixel problem, it’s a pity that there are many people who when using images as designers also do not pay attention to this point, holding the muddle along mentality barely use not clear pictures trying to muddle through, It’s really embarrassing.
Here, the layout and text of the case remain the same, and the comparison is viewed by replacing pictures of different sharpness.
If you just look at this case, some people may not be aware of the problem, as the saying goes, there is no harm without comparison, so let’s move on.
High quality images will have a high quality feel, low quality images will have a low quality feel, of course not all images, but this feeling will be especially obvious when presenting products.
Not all pictures can not be blurred, many designs are also common to deliberately blur the picture, and our view is only for the common situation, do not outline the line.
The unity of the picture here mainly refers to the case of multiple pictures, the unity of the picture cutting and the unity of the tone and so on. Contrast and unity are complementary to each other, not to say that all pictures should be unified, but also according to the content and style of the design to choose a more suitable way of processing, and this method is also the best way for designers with insufficient ability.
This case is the inside page of the picture album, and the overall style tends to be literary and simple. There is nothing wrong with the four pictures alone, but they are different in tone from each other. Of course, this tone itself is also very beautiful, but when put together, it seems a little abrupt.
After adjusting the four pictures into the same tone, the overall feeling will be more unified, which is more harmonious and classy than the previous layout. These subtle differences can affect the overall effect.
The problem of beauty in pictures is mainly related to aesthetics, but here we mainly refer to the problem of aesthetic conservatism, because we said in the beginning that we do not take aesthetic matters, but provide some concrete and practical methods. So the aesthetic old-fashioned mainly refers to the content of the picture is old and outdated, which is more intuitive than the aesthetic proposition. So when you choose an outdated picture, your design works will naturally appear tacky and vulgar.
This case is to simulate the web page about fight Club. In the same way, the text layout is unchanged, and the comparison is made only by replacing the character picture with the gray block position.
The choice of this figure picture is correct in terms of content, but there is some old and outdated feeling in terms of the feeling and dressing of the figure. This is not to say that the picture is not good. If it had been used a few years ago, the effect might be ok.
Here we choose a picture that is more in line with the current trend in both photography and design. Compared with the previous version, the overall grade has been improved.
Colour is of vital significance in the design, a design is an impressive first impressions are often associated with color, so don’t know the colour is certainly not enough, make the design of the natural won’t go well, and the color with bad often also “common” impression to the person, and there are two key points.
The number of colors is the same as the number of fonts, unless it is the need of the design content, otherwise a design should not use too much color, although the increase of color may attract the attention of the audience, but also affect the quality of the design, the gain outweighs the loss. Similarly, this method is also aimed at designers who do not have a good grasp of color. When your color matching ability is not very strong, it is suggested to use no more than three colors in a picture.
The picture and text of this case have been determined, we just need to fill in the color of the text.
The product simulated in this case is not only for children, so there is no need to use so many colors, just absorb the colors in the picture and selectively fill the text.
Draw color from the picture and fill it into the text, which will not be obtrusive and avoid the rigidity of the same color and the clutter of too many colors.
Advanced sense of design and low feeling but can be by color to reflect, typically senior feeling low purity and low lightness color can be used to render, the most representative is the application of black and white, but not as long as want to embody advanced sense of using black and white, muddy tone and dark can also be relatively good reflects the advanced. If, on the other hand, you want to make your designs cheesy, use lots of solid colors.
First we did it in grayscale, then we did it by changing the hue.
There is no problem if we only look at the tone of the case, but we need to analyze the content of the design. This case is a poster of a simulated violin concert, which belongs to the category of classical music. However, the use of pure tone color matching can not reflect high style, because this kind of color matching often appears in promotional advertisements.
On the premise of not changing the hue, we only adjust the feeling of the tone and adjust the overall tone to dark tone. I believe that the gap with the former should be self-evident after comparison.
By this point, the content of this article is all covered, so the last “other issues” may be a combination of the previous three points or individual details. I hope you understand the use of fonts, images, and colors in this article. If you can avoid some of the problems mentioned in this article, you will definitely take your design skills to a new level. This will help you avoid comments like “your design is tacky”. So learn more about fonts, images, and colors if you want to improve. If this article helps you, please give it a thumbs up!
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