This afternoon, I saw the small program advertisement of Pinduoduo in moments of friends, and I just saw its explosive news.
According to 36KR, pinduoduo, a social e-commerce company, has recently completed a new round of financing with an amount of about $3 billion and an estimated value of nearly $15 billion. Investors include Tencent and Sequoia, with Tencent as the lead investor.
Pinduoduo is a pioneer in the field of small program e-commerce.
Tencent was one of the many investors in Pinduoduo’s B financing announced in July 2016. This again wager, explain spell a lot of rapid growth, to the Tencent that sends force retail, strategic significance is more and more important. This is also in line with Tencent investment has always been the style, a project has good returns, may become a vertical field of big fish, Tencent will first accept to occupy.
The relationship between Pindoduo and wechat is very delicate. Founded more than two years ago, Pinduoduo’s GMV exceeded 100 billion yuan in 2017. It took Taobao 5 years and JINGdong 10 years to achieve the same performance.
Since 2017, the matrix of e-commerce products rooted in “wechat ecology” has been gradually formed: Pinduoduo in group mode, Gathering Micro stores in distribution mode, and numerous e-commerce mini programs are all among them, posing a great threat to the main business of Taobao. There are many small program e-commerce enterprises like Pinduoduo, which have great potential in the future. And Taobao, Alibaba competition will become more and more obvious.
In a sense, Tencent is more optimistic about the e-commerce in the field of small program huge space. Bet on the fight more again, Tencent does not exclude the future in the small program ecology will have a big action. The online and offline war of retail enterprises is fully opened, and small programs are the important carrier of connecting online and offline. Layout of small program ecology, strategic significance is more and more important.