In this paper, the author
Wei Xiaolin (Designer)
Jin Tai (Head of DoKit)
preface
DoKit, born in didi City Transportation Service Experience Technology Department, is an efficiency platform for the whole life cycle of pan-front-end product development. After two years of development, DoKit has developed into a relatively complete ecosystem, such as DoKit For Android, DoKit For iOS, DoKit For applets, DoKit For Flutter, DoKit For Web. At the same time, our project has been widely used by BAT, Didi, Byte, Kuaishou, JINGdong and other top Internet unicorns and has gained good reputation. With the launch of dokit.cn platform, DoKit has officially entered the stage of efficiency tool platform from simple efficiency tool. At the same time, we have never stopped exploring, actively experimenting in more platform areas, without limiting ourselves. We believe that the future of DoKit is full of possibilities.
Making address: github.com/didi/Doraem…
Official website :www.dokit.cn
background
As the DoKit ecosystem continues to grow and improve, we have recently started to sort out the DoKit project as a whole. The most important thing is to highlight the DoKit brand image and deepen the community’s recognition of the DoKit brand. On the premise of inheriting the original brand assets, gradually optimize the existing visual problems at the present stage, so as to stimulate the brand vitality and improve the communication efficiency of the visual level; Expand the brand level, strengthen the brand impression of perfection, efficiency, innovation and diversification, and officially take “Just DoKit” as our external slogan.
Visual exploration
After a period of research and discussion, together with our own and community positioning analysis of the product DoKit, we extracted the key words of brand characteristics, and took “Just DoKit” as the brand Slogan to create a language nail. With visual hammer, DoKit’s concept of “perfection, efficiency, innovation and diversity” and brand perception will be deeply rooted in the minds of users.
Logo to upgrade
Logo reconstruction design in graphics, inherit the main features of the original Logo graphics, retain the characteristics of the hexagonal extremely stable sense of balance and surface tension, magnify the original rotating elements; Abstract spiral galaxy lines are added to enhance the identification of the graph with curves. Balance the ratio of positive and negative shapes to create a geeky and technological atmosphere.
And through the construction of standard graphics, design brand fonts, unified Logo standard graphics and standard font design language, the formation of a unique brand symbol.
In terms of color, DoKit standard color is defined to supplement the three-dimensional scheme of Logo.
The design development
The acidic design popular in recent years presents a sense of contrast between ancient ways and the future. The innovation of digital technology and visual expression reflects the concept of future-oriented and the pursuit of cutting-edge technology.
In the extended design of DoKit, combining the design trend and brand positioning, the style of acidism is adopted: the perspective of simple graphics creates a sense of 3D space dislocation; Simple and bold color use with pop illustration elements and negative space integration of Op art; Use the brand’s exclusive geek blue and purple to create acid metal gradient, extract the sharp elements of gothic font and merge with the brand font… Explore the visual expression of DoKit’s geeky spirit of innovation and excellence.
Design application
Giving back to the community
The development of DoKit cannot be separated from the support of the community. Since opening the project to open source, we have been implementing didi’s open source spirit: “Feeding the community while serving the internal business”. So next, our team will not only output a variety of efficient tools to the community as always, but also send our carefully designed DoKit peripheral gifts to the community partners. You can continue to pay attention to our Github Issues activities list.
Finally, post some pictures of community friends who have received DoKit gifts recently
Our life is more than code! Just DoKit!