Akiko: No clothes


Link: https://www.zhihu.com/question/20908623/answer/16577736


Source: Zhihu


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Because the hometown place name contains date, and have production date, to date for example.


My father told me that there were more jujube trees at home, so we wasted a lot of jujube trees.


I decided to start my own business and sell. – Date: Date yes
product.


Considering that the dates in my hometown are sweet and delicious, with many benefits such as nourishing blood and lowering blood pressure, I decided to sell them for one yuan each:
pricing.


Because of rent reasons, shopping malls, supermarket costs, the initial store, into the supermarket and so on are not too realistic, I decided to push a tricycle along the street peddling: this is
Sales channel selection; Tricycle + myself constitute
terminal.


At the beginning, people didn’t eat my dates, thought the price was too high, no one to buy, I decided to buy a gift one:
Sales promotion.


After selling, I found that the profit of 2 tablets per yuan is relatively good, so I decided to change the price to 2 tablets per yuan:
Price strategy adjustment.


Street peddling found that my dates are very popular, sales are good, especially in 36th block, because 803861 is very much, sales are very good, I basically do not have to sell everywhere, just put the car in the open space at the entrance of a supermarket can be sold. Later the supermarket manager looked for me to discuss, the supermarket door to sell socks shopkeeper not to do, rent a month 1000 yuan asked me not to rent. Rented the facade, decoration, take a store name “love you” :
Terminal upgrade.


There are also some jujube sellers in the surrounding blocks. The quality is not uniform and the price is cheaper than mine. The business is risky. After a night of thinking, I decided to give my date a better package, and printed on the outer package “love you”, at the same time to the Industrial and commercial Bureau registered the trademark:
Brand.


With the brand, my business became better and I couldn’t help myself. I invited two sweet long-legged girls:
Terminal retail personnel.


My girl thought my store image was not bright enough and spent 1000 dollars to find someone to design the logo and store image:
VI&SI.


One of my customers called me and said I hadn’t been there in a long time, and after learning that I was opening in Arrondissement 36, said they could open a store in Arrondissement 37. Find the store and follow
VI&SIAfter decoration, found two sweet long-legged sister, official business:
Chain store.


Dates are really good dates, and more and more people fall in love with “Love you”. One day, a long-legged terminal retail sister told me that she wanted to open a date shop like this in district 38 and take goods from me:
Franchise (franchisee, franchise terminal).


My father said we didn’t have enough dates, but other families in the village also had plenty. So, I let my father in the countryside to buy other people’s dates, processed, packaged, shipped to my city through the consignment department:
Supply chain (third party logistics, OEM).


I categorize and subcontract products in the city, and van them to each terminal:
Terminal distribution.


One of my classmates passed by my city and saw the business of dates was good. He told me that people in B province also love dates and hoped that I could supply them to him, so that he could sell them in B province and only he could sell them.
Provincial agent (agent).


He had a number of business friends, separated from the cities of Province B, became his referral:
Distributor (distribution).


Considering the huge flow of people in the supermarket, my dates should have great potential in the supermarket. I talked with the buyer about entering the supermarket, and the final way is as follows: I send the dates to the supermarket for sale, and the supermarket will pay me the sales amount deducted monthly, and I will pull back the dates that can’t be sold by myself:
On a commission basis. Channel structure optimization.


My dad also told me that the apricot at home was delicious, so I named it “Good pain it” and put it on the shelf to sell:
Product line expansion, multi-brand strategy.