Have you been “patted” these two days?

Recently, wechat launched a new function called “tap”. When you double click someone’s profile picture in the chat interface, the avatar of the other person will shake, and “××× ×××” will appear in the chat interface.

You can even pat yourself.

As soon as it appeared, it was ruined by the majority of netizens.

Even various wechat groups that have been silent for a long time began to “clap”

Open wechat, as if everyone is engaged in what “ceremony”.

Despite the fun, some users pointed out that the feature is just a fad and doesn’t actually work. It would be better to introduce a useful function such as deleting chat boxes and not deleting messages.

These problems are “long-simmering grievances”, if the implementation of two-way deletion of friends, can send more than one minute of video for some users will definitely improve the user satisfaction.

In other words, the wechat team is doing operations after all, and user demand and feedback is the most important thing to implement the project. But it’s hard to please everyone, and one feature isn’t going to please everyone.

“Take a snap” may indeed be more than a fad. First of all, we were very interested in “take a take” when it was just launched. And in the process of use as if is face to face patted each other’s shoulder, intimacy upupup!

Maybe a “pat” would be a great way to start a conversation. (Probably the most practical point, no)

Don’t be a pussycat, dear fat friends, but a “pat” does satisfy some of our needs.

In fact, every launch of a function of investment is also very large, especially for wechat such a large application volume.

Did the wechat team just launch the “take a tap” function to make people laugh?

Obviously not.

The majority of netizens may not notice, in fact, Wechat Qimimi launched a lot of humanized new functions:

Wechat’s dark mode can only be displayed with the phone’s system. After entering the dark mode, black characters or emoticons are invisible, and you can’t see them clearly even if you squint your big eyes. So wechat launched in general can turn off the function of the dark mode.

In wechat, you can set the permission for friends to chat only, but the fly in the wall is that if you don’t set it at the beginning, it will be very troublesome to set it again. Therefore, wechat launched the function that you can set the permissions of friends in batches on the address book interface, is it worth our backhand is a like?

…

Are there other new features that give us a little fun?

In fact, life is too short to be happy sometimes, so why bother so much?

There are a lot of chat software on the market, but why do we “weak water 3000, only take wechat a ladle alone drink”?

It is because the wechat team has done a lot of work to meet user needs and improve user satisfaction, to do user research and product demand analysis and so on a series of work, to meet your needs, so you can’t put it down.

In fact, demand analysis is a basic ability of product managers, because only clear user needs, can be targeted to carry out follow-up work. If the requirements are not clear, or the focus is on the so-called fake requirements, too much attention to their own assumptions, their own needs, then it is easy to go in the wrong direction, go further and further.

Most of the time, users’ needs are not so obvious and hidden, which is called potential users’ needs, and mining the potential needs of users will bring huge business opportunities. Most of the time, a product or a function cannot meet the needs of all users. At this time, we also need to accurately position the needs of our users according to the target users and the use scenarios of the product.

Reasonable and effective use of project management software, not only can let us work orderly, but also to the maximum extent to ensure the achievement of project objectives. I recommend CORNERSTONE, which provides modules for task/requirements/test management, iteration planning, defect tracking, report statistics, team collaboration, wikis, file sharing, and calendars and is now free for teams of 20 or less.