Douyin is a short video platform that helps mass users express themselves and record their wonderful lives. With the vision of “See and connect”, Douyin Mini program empowers the platform to help Douyin connect the extended content and related services of the whole Internet in a convenient and controllable way, providing more imagination space for users to reach, fans to operate and customized marketing.

Here, users can not only understand the latest star content and events, but also through a variety of intelligent matching music, one-click card click video original effects, filters and other records of beautiful life. Whether they are original musicians, Peking Opera performers, professors of the Chinese Academy of Sciences, non-inheritors, barbecue stall owners, delivery men, etc., they can all show their expertise in Douyin, record their lives, promote science and show their life tips, food practices, travel tips, and various practical contents of scientific knowledge.

What is the specific gameplay and practical operation strategy? If you don’t already know, read on

Core strengths

  1. Abundant open functions and functions: Currently, Douyin supports one-click account authorization, order center, payment, rapid addition of short video anchor points, sharing and shooting douyin tape mini program entrance and other functions, helping developers to enrich the form of small programs and creating convenient, fast and excellent user experience.
  2. Accurate and multi-channel information distribution: the small program can connect the information flow content distribution scene and search scene at the same time, directly and accurately reach users with high-quality content, and with the help of gameplay, users can draw new, precipitation and activation.
  3. Rich interaction and operation mode: the ability of small programs is utilized to realize customized and diversified interaction scenarios, enrich operation mode and form a new fan operation mode.
  4. Effectively complete marketing closed loop: combine video release, release and other publicity and grass planting means to directly complete collection and even transformation, forming a marketing closed loop.

The entrance

Douyin has multiple entrances and natural traffic distribution access packagesShort video mount, direct broadcast room to hang small programs, douyin number home page, so that small programs can easily get customers from douyin massive public domain traffic pool. The loading port of short video is a bigger source of traffic. As the extension of video, this port can accurately reach the needs of users. In addition, DouyinRetained the entranceIncluding Add to desktop, Favorites,My side bar entrance,searchAnd so on. Retention portals help small applications precipitate and activate, increasing user retention and engagement.

Broadcast room hanging small program

Entrance to introduce

The applets can now be mounted in the Tiktok live broadcast studio. After the application is approved, the developer can use a qualified account to enter the live broadcast interface and click the applets icon (iOS name is function) to enter the process of adding applets. Select the page to be added and click to add this page to the broadcast room to complete the broadcast configuration.

  • Adding process on anchor side:

  • Configured audience side interface:

The ability can be obtained by way ofApplets developer documentation site

Short video hanging applet

Mobile client

The mini program has been launched on Douyin App, and users can shoot videos through the functions of “Take Douyin” and “Share” after applying for the function of camera. The released videos will be accompanied by the corresponding mini program entry:

  • Video details entrance, large traffic sources, the entrance can extend the video, accurate contact user needs.

  • Comments section top entrance, high conversion rate, let the comments for small program empowerment.

PC

  1. Open the tiktok page on the PC: sso.douyin.com/?service=ht…
  2. Log in and upload a video:

3. Select applets for adding labels:4. Obtain the small program link, enter the specified small program on Douyin App — > find the corresponding page to share — > click the three bars in the upper right corner — > Select Share — > Copy the link to paste it on PC (ssLocal link is no longer supported) :5. Click Publish to complete the configuration of release video with applets

This capability can be obtained at the applets developer documentation site

Search show

Introduction:

  • The user can display the corresponding small program in the search results through the name of the small program, click the search results, directly open the small program.
  • In the search box at the top of the discovery page, type the name of the small program, you can display the entrance of the small program, strong demand matching, precise direct.

Obtaining method:

  • After the release of the small program online, you can get the entrance.

Examples:

Retained the entrance

Entrance instructions:

  • It is convenient for users to find commonly used applets. According to time sorting, the more advanced the entrance position of commonly used applets is displayed.

Obtaining method:

  • No additional configuration is required after the mini-program goes online. It can appear after the user has used a small program

Figure:

After reading the above article, do you have a closer understanding of the flow entrance of the small program on the Douyin terminal and how to mount the small program in various scenarios? If you have any more questions about tiktok, feel free to leave them in the comments below