In the era of mobile Internet, traffic is dispersed to apps that can realize various functions. The mobile Internet data that search engines can obtain is still limited to web pages, and it is impossible for search engines to know the information in various apps. Apps have become the main entry point for most traffic, and the browser’s search engine dominance is diminishing.
As more and more content is enclosed by various apps, it is necessary to break down the barrier between the web and mobile apps and realize the jump between the two. Therefore, Deeplink emerges. After decades of development, deep links are no longer strange to developers, products and operations.
However, most people’s understanding of deep links is still at the most primitive and basic functional stage. For example, you probably know that Deeplink links directly to content pages, bypassing the linked home page. You even know that deep links are mainly made by APP developers to enable more smartphone users to find relevant information in apps by actively embedding network coding, so that different apps can jump and browse between platforms just like web links to meet customers’ needs.
However, you do not know that in addition to redirecting App and web page, deep link can also restore the scene of first installation (that is, users who download App through sharing link can directly enter the corresponding content page of sharing when opening App for the first time).
I also did not know that deep links can track the source of users, make more accurate data statistics, and help to more accurate operation strategies.
What’s more, I didn’t know that deep links can also be invited without codes, so that users can automatically match their relationships, and invite operations can be realized without filling in invitation codes, making it easy to invite new users…
Deeplink technology is at an advanced stage of development, and it’s not as easy as people think. Otherwise, the App will not encounter so many problems when it builds its own Link function.
Compatibility issues (one platform works, but not the other); Such as not installed easy to appear 404, “link failure” “unrecognized connection” “cannot open the link” error message; For example, the user can only open the question after several operations…… That’s why, after more than a decade of development, we’re still emphasizing Deeplink today, and we’re continuing to dig deeper into Deeplink’s capabilities for sourcing, exclusive short links, unsigned invites, and more.
Deeplink is an easy way to take users from anywhere to an APP’s content page, which can be indexed by search engines, searched by users, shared with friends and advertised by advertisers, just like a website’s page. For users, development, products and operations, it is a technology that can greatly improve efficiency and make mobile life more convenient.
It is foreseeable that in the future, deep link will be more widely and deeply applied and become an important link between App and multiple platforms (QQ, wechat, Weibo, Twitter, Facebook, SMS, major browsers, etc.).