Today is Saturday, the sunshine is very good, the wind is not much, this morning with hu Ah Hey in the community to walk around, bask in the sun. In the past, when he saw the three digits in front of the parking space, he would read them one by one. This time, I consciously taught him how to read the three digits. After reading a few, he was able to draw inferences slowly, which was an episode of his walk.

It’s a day off. It’s supposed to be nothing. However, the company that does software outsourcing service has no matter, not oneself decide, but the customer decides. This morning, a customer asked if they could add a function to the management background of their own wechat public number: group sending template messages.

A WeChat customers, in order to develop some web based on the public, so he needs to configure the server configuration for the service number for an address of a server of its own, so they cannot use the WeChat bring some function such as menu Settings and auto reply, so the two pieces of functionality or authorize a third party is in third party there after setting, Or their own development by the way the two functions are also developed in their own wechat management background.

This time, because the service number can only send group messages four times a month, the customer has used up their quota. But unfortunately, there was an emergency, and it was awkward. Once the customer thinks, can we send template message to inform everyone through the group?

The technology is feasible. For the template message of wechat public account, as long as you apply for the corresponding template for sending messages on wechat, wechat will assign a template ID to us after the approval. After we get the template ID, we can send it through the template message interface provided by wechat. Here, we also need to know the user’s OpenID, which can be obtained through another interface of wechat to obtain the user list 10,000 times in a cycle.

However, there are some restrictions on template messages, which are reflected in style restrictions, word limit, sensitive word limit, sending frequency limit, marketing promotion inducement limit, irrelevant content limit and usage situation limit, etc. It is clearly stated in the template message operation specification document:

Currently, only fault and disaster warning notifications are allowed to be proactively delivered in special cases. In other cases, template messages can be delivered only after users’ consent or triggered actions are required.

If there is abuse, there will be punishment if found. As for the punishment, it’s likely to be a ban. So how do you tell if you crossed a red line? The template message operation specification also has examples for determining violations, which you can check for yourself. Do you need user approval or trigger to send template messages? Look at the documentation for how to determine this:

Example: a user is only concerned about the public number, there is no interaction with the public number and its subject, but received the template message issued by the public number without reason, belongs to the violation.

So a look, wechat regulations or very strict. In fact, for such a long time, some people have been using the interface to send mass messages to bypass the limit of wechat public number once a day or four times a month. Template messaging is much more tightly managed than group messaging, and is generally not considered, perhaps because its style limits its usefulness, so no one is interested in it.

All in all, template messages are a good thing. Don’t send them to a group unless you absolutely have to. After all, this is the most convenient way to notify some progress or status. For an announcement, the user needs to click on the notification template to jump to the link we configured to see it, which is still a little weird.