In the last article of the series “Design Thinking, Improve the customer experience and competitiveness of digital enterprises” introduced the past and present life of design thinking.
As a design principle and a series of practical methods, it has been adopted by many enterprises. From the earliest commercial solution design and promotion by IDEO, from abroad to China.
In the era of VUCA with globalization and digitization, the ability to innovate continuously with customers at the center is crucial.
Huawei, China Merchants Bank and others began to regard “design thinking” as one of the key methods and processes to guide product innovation and scheme design in the process of enterprise digital transformation. Its primary value is to provide customers with products and services that can solve problems more effectively and provide better experience, and to quickly verify and enhance digital competitiveness.
Today, most of the traditional enterprises have just started digitalization. When building software systems and promoting digital transformation, they do not have the ability of software product design and innovation, or are very weak.
If Jinke can flexibly use design thinking to guide various roles including customer business representatives, industry experts, experience designers and technical experts to work cooperatively in the early stage of the project and conduct in-depth research on customers and users,
To propose and verify solutions ** from multiple dimensions can help customers design products with more efficient solutions to business problems and good user experience, improve the service experience jinke brings to customers, empower customers with digital transformation and innovation, and create greater customer value. 支那
From the perspective of customers, the value of design thinking method is mainly reflected in:
Focus on goals, pain points, and user experience
Coaches, product managers and UX designers who fully understand and apply design thinking can perform significantly more professionally than the vast majority of clients’ own functional requirements.
Including the application of new technologies, more focused value and user experience, and more rational product route planning, not unclear positioning and function piling, and not the pursuit of large and comprehensive, long-term high-risk investment.
In order to better achieve business objectives at the same or less cost, gain user praise. Of course, to achieve this, in addition to the process and method itself, we also need to improve our own martial arts,
This is the expertise of product managers and UI/UX designers, such as product thinking, interaction design concepts and visual design skills. These professional abilities and design thinking concepts themselves are also consistent and interconnected.
Shorten landing time, faster innovation
In a traditional waterfall requirements analysis process, the client business person who came up with the idea often wrote the requirements document to the IT team.
This is difficult for non-software professionals and often time-consuming. Sometimes, it takes months to prepare the requirements document at the early stage of a project, which is not conducive to innovation and digital transformation. The design thinking workshop process can produce solutions more efficiently.
Business focus is only needed to think clearly about the real problems to be solved and their expectations, and then kingco’s solution team leads or works with customers to complete analysis, design and planning and early testing in a short period of time.
The specific requirements are gradually developed in the subsequent agile iteration process, which greatly reduces the burden of pre-business requirements preparation, accelerates innovation, and improves the market response speed and innovation ability.
Rapid design success and feedback
Design thinking workshop is a process in which multiple actors work closely together over a period of time to complete solution design under the guidance of design thinking method, and present it in the form of evolution roadmap, user experience map, story map, prototype diagram, domain model, and architecture diagram.
This process advocates visualization, and the results of discussion are displayed directly on the wall, visible to everyone at any time, which is convenient for face-to-face communication and confirmation with business and customers. At the same time, interaction design prototypes will be formed quickly so that customers can see visually what they will get, help them revise their ideas, provide immediate feedback, and ensure that the product goes in the direction the business wants, with less deviation. In this process, customer representatives have a sense of participation and frequent communication, which can greatly improve the acceptance of the final plan in the customer side.
As shown in the figure below, in the digital age, technology develops rapidly, innovation costs are lower, customers and users have more choices and are more picky. Whether it is 2C or 2B products, the ability to design truly customer-centered products and services is not only related to software, but even to the company’s development strategy.
Enterprise digital transformation is essentially a digital transformation process of thinking, from past oriented management process and the features of information system, steering through more in-depth customer insight, closely around the customer issues and market, and is good at using digital technology, geared to the needs of business value and customer experience in the process of continuous innovation and improvement.
Design thinking and its principles and methods must be mastered in the process of solving problems for customers and improving service experience, both for customers and CMB.