This introduction
Mobile game presents a great opportunity for developers of both mobile and console games. With mobile game, game developers provide a platform for players to play anytime, anywhere, thereby expanding the player base and increasing retention. Jen Donahoe, Marketing Growth Lead – Teamfight Tactics, Riot Games, talks with us about the challenges and opportunities Riot faces in bringing Games to the mobile market.
* This podcast is in English.
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This guest
Jen Donahoe
(Marketing Growth Lead – Teamfight Tactics, Riot Games)
Jen Donahoe’s career sounds like every child’s dream — mostly making toys and video games. Over the past 23 years, Jen has been the head of digital game growth marketing at game giants Riot Games, Electronic Arts, Zynga, Scopely, and responsible for product marketing for toy giants Disney, Hasbro, and Mattel. She joined Riot two years ago to oversee product growth and marketing for League of Legends, one of the world’s most popular games. In less than a year, Jen had built a user acquisition team and started integrating mobile marketing platforms. Recently, under the Safer-At-Home in California, Jen launched Riot’s first cross-platform mobile game in the first week of her job as head of growth marketing, and within a week of its launch, Teamfight Tactics ranks No. 1 in Google Play and the App Store in South Korea, and is in the top 10 on the App charts in over 30 countries.
Introduction of the album
The Google Play podcast “Apps, Games & Insights” focuses on the mobile Internet, Apps and Games business, as well as the broader industry, exploring the hot topics of the day, getting people thinking and going out to sea!
The podcast is co-hosted by two Googlers — Tamzin Taylor, Head of Business Development for Google Play Apps and Games in Western Europe, and Dirk Primbs, Head of Ecosmos and Developer Relations in the EMEA Region. From industry experts’ insights, behind-the-scenes stories, to hands-on experience, we will present you with different perspectives in each episode.
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